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Bestofcannes12
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Koen Kreynen
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A personal interpretation of what Cannes Lions 2012 teached us.
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Bestofcannes12
1.
#CannesLions
best of 2012
2.
33.301 entries 1.028
33
3.
33.301 1.028
lions 33
4.
33.301 1.028 33
5.
WE ARE NOT
IN THE AD BUSINESS WE ARE IN THE INDUSTRY OF MAKING THINGS RELEVANT
6.
Creativity isn't about
producing art. It's about solving problems. Relevance means ad value to peoples life, not make them want to buy #ddb #amirkassaei
7.
THE CONSUMER HAS CONTROL
8.
WIN THEM OVER BY
MAKING THEM PART OF YOUR CONVERSATION
9.
http://www.youtube.com/watch?v=d3e7_NJznNY
GRANDPRIX CYBER
10.
CREATE RELEVANT TRUTH
11.
AWARENESS
≠ RELEVANCE
12.
http://www.youtube.com/watch?v=EV5YnRFiCeI
GRANDPRIX MEDIA
13.
DELIVER IT IN A
FRESH WAY
14.
http://www.youtube.com/watch?v=TyWQrmiRoLE
SHORTLIST MEDIA
15.
#Facts
16.
DEFINE
THE PROBLEM CORRECTLY #1 AND YOU LL ALMOST HAVE THE SOLUTION
17.
THE BEST
ADVERTISING #2 DOESN T LOOK LIKE ADVERTISING
18.
http://www.youtube.com/watch?v=WxfZkMm3wcg
GRANDPRIX CYBER
19.
TREAT PEOPLE
AS FRIENDS #3 NOT AS A TARGET GROUP
20.
http://www.youtube.com/watch?v=45Z-GevoYB8
GRANDPRIX MOBILE
21.
#Aanrader Google Project Rebrief
22.
GIVE MEANING
AND THEY'LL #4 BECOME THANKFULL
23.
http://www.youtube.com/watch?v=ocCYlqvJKC4
GOLD PROMO&ACTIVATION
24.
http://www.youtube.com/watch?v=rIYHjs1vEAo
GRAND PRIX PROMO&ACTIVATION
25.
THINK
INDIVIDUAL #5 NOT ONLY MASS MEDIA
26.
http://www.youtube.com/watch?v=wpJVtFCoO-w
GRANDPRIX CREATIVE EFFECTIVENESS
27.
http://www.youtube.com/watch?v=kluDArvfUhw&feature=related
GOLDCYBER
28.
DIGITAL IS NOT
A MEDIA #6 IT S AN INFRASTRUCTURE
29.
http://www.youtube.com/watch?v=ouAkCenbWyc
GOLDCYBER
30.
http://www.youtube.com/watch?v=F3I8yGcEUOo
SILVERCYBER
31.
http://www.youtube.com/watch?v=F-5lH1A1DyI
32.
STOP TALKING
ABOUT #6 SOCIAL MEDIA IT S A NETWORK
33.
http://www.youtube.com/watch?v=lg_jbSP-F2o
SILVERCYBER
34.
ADEPT THE
TECHNOLOGY #7 TO THE IDEA NOT VICE VERSA
35.
http://www.youtube.com/watch?v=RYZpS2OWfrI&feature=related
GRANDPRIX RADIO
36.
THE BRAVERY
OF THE CLIENT #8 IS CENTRAL OF DOING GREAT WORK DAN WIEDEN
37.
http://www.youtube.com/watch?v=5NTRvlrP2NU
38.
http://www.youtube.com/watch?v=eqoLeCXzio8&feature=results_main&playnext=1&list=PLF35E492DE1D764BC
GOLD DIRECT
39.
ADVERTISING #9
80% IDEA EXECUTION
40.
http://www.youtube.com/watch?v=NScs_qX2Okk
GOLD FILM CRAFT
41.
#10
KEEP IT SIMPLE
42.
GRANDPRIX OUTDOOR
43.
A BRAND = THE
SUM OF ALL YOUR EXPERIENCES
44.
45.
46.
#Showtime
47.
#2nd screen
48.
49.
# film
50.
http://www.youtube.com/watch?v=3393O1uD_w8
51.
http://www.youtube.com/watch?v=aMfSGt6rHos
52.
http://www.youtube.com/watch?v=3xIgq13mX3A
53.
#Cases
54.
http://www.youtube.com/watch?v=gHl8IqCqza8
GOLD PR
55.
http://www.youtube.com/watch?v=uHWfFFi1k9Y
GRAND PRIX OUTDOOR
56.
#gocreaterelevance! FilipTeerlinck
JonasBoets KoenKreynen TijlSacré
57.
@kkreynen