A knowledge session conducted at BHIVE and its connected workspace fraternity drawn from amongst startups to SMBs and large companies - the focus was to provide an understanding of what it means to embark on Digital Transformation for the Enterprise and then for each one of us as Individuals. Digital as a term is used very loosely and it's time to dispel some of the myths. For the reader, know that this provides a high level perspective and is by no means intended to completely address the topic of Digital Transformation. There's also a section on what it means for individuals to continually evolve their brand, and this is also constantly changing as newer tools of relevance emerge. This piece of work was presented mostly in a personal capacity, and the document has attributes and citations where needed.

1. The making of a Digital Master
Mahesh Kolar
Dell Digital Business Services
mahesh_kolar

2. Signs of evolution?

3. Digital Transformation
“The strength of digital technologies –
social, mobile, analytics and cloud -
doesn’t lie in the technologies
individually. Instead, it stems from how
companies integrate them to
transform their businesses and how
they work.”

4. Babolat: Play and connect racquet
ITF approved the 31st rule of tennis: Use of player analysis technology to record/store information.
Accelerometer & gyroscope sensors, digital microprocessor, Bluetooth, and a battery < 15 grams
Tennis without data will not be possible, in the future.

5. Blurring of the Physical & Digital Worlds

6. See what others can’t see
Time to first oil in exploration
Use of image interpretation
Handling big data
Modeling & Optimization Review
Typical offshore exploration well ~
$200m
Going digital helps reduce the risk of
failure
The Digital Oil Field

7. Timing the digital market: The triple tipping point

8. Surge Pricing, anyone?
LOW PHONE BATTERY -> SURGE PRICING?

9. Being a Digital Leader
 Outside-in mentality leveraging customer trends
 Visionary
 Disruptive
 Adventurous
 Propensity for risk taking
 Challenge the norm
 Risk of inaction
 The art of Diplomacy
 Live and breathe Digital

10. Digital: Inside-Out or Outside-In?
 Managing a business and its underlying changes -> Under your control
 Leading digital change *within* the organization -> Under your control
 Technology revolutions impacting people and business -> Not under your control
 Case for taking a look at the radical changes taking place in the outside world
first
 Outside-in approach it is..

11. Digital: Inside-Out or Outside-In?
Managing a business and its underlying changes -> Under your control
Leading digital change *within* the organization -> Under your control
Technology revolutions impacting people and business -> Not under your control
Case for taking a look at the radical changes taking place in the outside world first
Outside-in approach it is..

12. Show - Don’t Tell
The power of doing and showing
Show the thing – Create an immersive experience
Create a prototype of the solution when solving a problem

13. Creating direct relationships with consumers
1.Deliver value first.
2.Be open.
3.Be clear and consistent.
4.Create a mutually beneficial world.
5.Identify your true fans.

14. Customer is Key

15. The making of a Digital Organization
Leveraging the above allows for room to play with the biz model
Understanding and developing CX
Customer Analytics
(Physical + Digital) Experience
Digitizing business process -> paperless
Worker enablement thru collaboration
Applying Analytics to the
businessCore traits
Customer Experience Operations
Business Model

16. Customer Centricity
With Digital
Transformation the
customer, rather
than the
technology, is in
the driver’s seat,
and this matters.
Whoever owns the
customer
experience owns
the customer
relationship.
Customer

17. Raising the Digital Quotient
 The case for a Chief Digital officer or
Digital Czar
 Diagnostic to understand the impact of
Digital
 Start with a customer journey or two and
learn by doing

18. Digital Maturity
Taking a
wait and
see
approach
to digital
Beginners
Digital
transformation
is happening
but in a
narrow area
of the business
Conservatives
Doing
everything
digital at
once but
without a
vision or
roadmap
Fashionistas
Businesses
that have
successfully
used
technology
to drive
business.
Think of
Disney, Nike,
Burberry
Digital Masters
Source: MIT Sloan Analysis

19. The case of Asian Paints
Pre-Digital
Known as a manufacturing company
~ 70 years
Digital
Home décor and design solutions brand
Innovative web and mobile strategies
Engage directly with consumers on the social space
Pinterest and YouTube hugely popular channels
Drive crowd-sourced inputs through social channels

20. Asian Paints – Colour Scheme Pro App

21. Pockets from ICICI Bank

22. Automotive Industry – Pre & Post Digital
Traditional process

23. Automotive Industry – Post Digital

24. Serving banking customers through Digital
The rate of defection reached an average of 28 per
cent in developed countries and 47 per cent in
developing countries.
More than one-third of them bought a banking
product from their primary bank’s competitors during
the past year
Many banks are taking advantage of this fact by
creating leading-edge mobile banking applications
to attract and retain customers
Mobile has become the most-used banking channel
in 13 of 22 countries, and accounts for 30 % of all
banking transactions worldwide.
.
Defection to competition
Existing Bank

25. Core competencies to master Digital disruption
Rally support around a
digital vision and strategy
execution
Selecting core
technologies, setting
global user experience
(UX) standards and
defining high level
customer journeys.
Optimize digital touch
points to drive revenue
growth
Leverage social media,
mobility, cloud services
and analytics to drive
operational efficiencies
Strategic OperationalTransformational
Embed digital skills and
competencies across
the business
Training and education
to line of business teams

26. The making of a Digital Master
A primer for the Individual

27. Reboot / Recycle anyone?

28. The coming of the digital natives

29. Digital Mastery ≠ Mastery of Digital Tools

30. The role of Social Media in Politics

31. You’re being scored!
IMAGINE a world in which we are
assigned a number that indicates
how influential we are.
This is not science fiction. It’s
happening to millions of social
network users.
Source: STEPHANIE ROSENBLOOM, NY Times
Influence & Social Grading
Ratings are public and available
for the world to see
May start featuring on resumes in
the future

32. What’s your Klout score?
The Klout score is a number between 1 to 100 that represents your
influence. The more influential you are, the higher your Klout score.
https://klout.com/home
90
77 77

33. Staying relevant in a Digital World
Power of
innovation and
empowerment
Life’s a pitch,
deal with it
Consumers are
everywhere,
and a digital-
first lot now
If you don’t start to
live and breathe
with a digital-first
posture, you could
become obsolete

34. Staying relevant in a Digital World
Take on
Short and
Impactful
initiatives Act
squiggly.
Dream &
Act BIG

35. Digital platforms shaping movements
Individual
Society

36. Adopting a Digital first posture
Humanity – be a
real person
behind the
keyboard and
username
Get familiar
with the latest
tools and
technologies
Understand
social scoring
and use tools to
understand our
sphere of
influence

37. Interesting times of
great opportunity
ahead and yet scary
at times
Consumers today are
more connected,
more informed, and
getting smarter.
We’re in the middle
of a technological
revolution, the era
of Digital
Transformation
.
Do you want to be employable in the next 5 years?

38. The case for disruption
If you don’t disrupt yourself,
somebody else will. And at
the end of the day, it’s better
that we do it than somebody
else does it.

39. How do you wish for your brand to be perceived?Thinking
Audit your online presence, set up google alertsAudit
Personal website, best way to rank for your nameWebsite
Add value to your audienceValue
Be purposeful in what you share, and be strategic
Purpose
Associate with other strong brands
Association
Define your story clearly with a strong narrative
Reinvent
Building a Digital presence and brand

40. Recap
Text
Text
Text
Drive and create opportunities to
embrace more and more moments
of collaboration.
Our careers will no longer track in a linear
fashion – instead, they will be squiggly (twist &
turn)
It’s the time to take chances, and not get too
comfortable with letting things be.
Case for a reset, getting over any lazy mentality
Be the perpetual entrepreneur – start
thinking like one at your workplace as
well.
• Don’t be afraid of thinking big.

41. THANK YOU, BHIVE!
Mahesh Kolar