Crack the m-commerce success code with this amazing guide by KOL Limited.

1. Your M-Commerce Strategy Simplified
Mobile commerce is booming. In recent years lots of big names in the
industry have launched their mobile apps and literally cracked this m-
commerce success code. For SMBs, there is still a long way to go.
Today’s article will focus on m-commerce tips, let’s crack the success code:
1. Make the Pages of the Site Accessible to Mobile Searches
It is important that the pages of your ecommerce store are accessible from
the mobile devices. More often than not pages are not accessible from the
mobile devices and even if they are, the pages do not load properly on the
mobile. As a result the visitors are not able to perform their desired actions
on the website.
2. Keep It Simple

2. Once you have decided to make your site mobile friendly, make sure the site
remains simple and easy to navigate. Remove all the redundant sections
from the website. And make sure that the calls to action buttons are
prominent and easily accessible.
3. Consider Going Native
Developing a native app can help a lot in making the app popular among
the users. One of the major factors for this is that native devices are much

3. faster and quite easily accessible. As native apps are device specific you can
offer lots of features and take the advantage of the available options on a
specific mobile platform.
4. Increase Security
One of the main reasons for few m-commerce websites being more popular
than the other ones is the fact that they are more secure than the others.
Security plays a very important role in m-commerce transactions and it is
very important that you provide the proper protection to your customers’
transactions.
5. Improve Your Marketing Interactions

4. The most important point in m-commerce is that always consider m-
commerce a part of marketing not an autonomous aspect of marketing.
Invest in it but at the same time make sure that you are also exploring other
channels like affiliate marketing, email marketing, social media marketing
and many more.
6. Partner with Experienced Mobile Developers and Consultants

5. It is always good to get connected to the experienced players including the
developers and consultants of the industry. The reason being using their
experience will further help you to achieve your goals. Also you will better
understand m-commerce.
7. Encourage Social Interactions

6. Social media is one of the most popular channels these days for marketing.
Therefore its potential should be properly utilised. Announce new products
and services through your social media channels. Engage the users by
sharing latest news and tips. Social signals are very important for brand
building.
Read More: Checklist for Social Sharing on Facebook
8. Use Analytics for Tracking

7. Measuring the accountability of the investment in different campaigns is
important in order to determine the ROI. And when we are talking of
measuring the ROIs, analytics can be of great help. Making the proper use
of the analytics can help us to better understand our customers, user
behavior and factors which can be further improved.
9. Be Careful With Selecting Mobile Platforms

8. While selecting the platform for your website in order to make it mobile
friendly, make sure that the platform provides proper flexibility in
customising the platform depending upon the requirements of the
ecommerce.
10. Foreground Local Information If Applicable
It is not possible for every m-commerce store to have a physical presence.
However if you do have the physical presence make sure that you have
some basic information properly mentioned on your m-commerce portal.
11. Follow Google’s Guidelines

9. No matter how well you are customising your site in order to make it
mobile friendly make sure you follow the guidelines as prescribed by the
major search engines. Not following the guidelines can lead you to
penalties.
12. Make Price Comparison and Buying Easy on Mobile Devices
Make sure you have ample options for price comparison and buying options
for your mobile users on your site. These options play a very important role
in improving the interaction on your site.