Everyone agrees that well-designed products are intuitive, simple, clean, honest, innovative...except when they're not. It's not the design principles that matter the most - it's the users.
In this session I'll show how focusing on the users' needs might end up with you creating amazing products even when it sometimes means barbarously breaking widely accepted design guidelines.
5. intuitive effortless Smart delightful
engaging clean Easy on the eye human
Conversational simple connected minimal
frictionless Apple-like transparent fast
Mobile first user friendly Easy-to-use
Universal Unobtrusive AESTHETIC Personal
Consistent INvisible Seamless Authentic
Distinctive Data driven playful innovative
8. When users understand its behavior and effect
without use of reason, experimentation,
assistance, or special training.
intuitive
/ɪnˈtjuːɪtɪv/
adjective
30. I love the little girl, saying
'Alexa ordered me a dollhouse'.
31. I love the little girl, saying
'Alexa ordered me a dollhouse'.
32.
33.
34.
35. “Our web became so fast that […]
we still don’t always trust when
important things happen instantly.
So artificial waiting was born.”
https://www.fastcodesign.com/3066571/the-best-and-worst-user-interfaces-of-2016
36. “Wells Fargo’s eye scan
technology, for example,
worked so quickly that the
developers had to slow it
down […] so customers knew
it had actually registered
their identities.”
https://www.nytimes.com/2016/06/22/business/dealbook/goodbye-password-banks-opt-to-scan-fingers-and-faces-instead.html
37. “Facebook servers crunch your data in
milliseconds, but the user interface takes
longer to load. That's by design.”
https://www.fastcodesign.com/3061519/evidence/the-ux-secret-that-will-ruin-apps-for-you
38. What if I told you…
Friction might prevent errors, help
making considered decisions, and
even build trust.
53. “Uber has buried the ability
to type in your pickup
address so that it might
move you half a block to
optimize its own driver
routes”
https://www.fastcodesign.com/3066744/the-biggest-ux-challenges-of-2017
56. intuitive effortless Smart delightful
engaging clean Easy on the eye human
Conversational simple connected minimal
frictionless Apple-like transparent fast
Mobile first user friendly Easy-to-use
Universal Unobtrusive AESTHETIC Personal
Consistent INVISIBLE Seamless Authentic
Distinctive Data driven playful innovative
63. intuitive effortless Smart delightful
engaging clean Easy on the eye human
Conversational simple connected minimal
frictionless Innovative transparent fast
Mobile first user friendly Easy-to-use
Universal Unobtrusive AESTHETIC Personal
Consistent INVISIBLE Seamless Authentic
Distinctive Data driven playful apple-like
We should focus less on words