In early 2013 Derek Edmond wrote a blog post detailing how the process of B2B link building management will change in the coming months and years. As Google cracks down on spam and poor quality links, SEO's must reassess how they evaluate link prospects; focusing on the individuals that are associated with publications and websites essential for link acquisition. This presentation outlines how to reassess link prospects by centering on individuals and making certain to evaluate points such as sites owned, managed, and influenced, and social media profiles, as well as more traditional search engine specific factors. The original post can be found here: http://www.komarketingassociates.com/blog/link-building-management/ Learn more about KoMarketing on our website and blog and follow us on Twitter (@KoMarketing) and on LinkedIn (company/komarketing-associates).

1. LINK BUILDING
MANAGEMENT
A proposed process from the team
at KoMarketing

2. Link Building Vs. Relationship Building
Search Engines are taking into
account more than links for
establishing relevance. Emerging
factors include:
• Social shares associated with
web pages and domains
• Associations between brand,
website, web properties (owned,
managed, and earned)
• Influence of profiles and
properties in social media
communities, and relationship to
web pages and domains
• Network connections and
patterns in content shared within
network
SEO Link
Building in
the Past

3. Link Building Vs. Relationship Building
SEO Link Building Moving Forward
Key Tactics in Winning External “Connections” moving forward:
• PR / Marcom Partnerships for understanding and supporting communication to
traditional industry influencers, publishers, journalists
• Connectivity across social media platforms
• Identification of linked connections, both traditionally “search friendly” and otherwise