In this webinar, David Ledstrup from our partner Marvelous will provide you with insightful tips on how to make your brand stand out on Instagram by leveraging content creatively.

1. Creative Content
on Instagram

3. C R E A T I V E C O N T E N T O N I N S T A G R A M
K O M F O W E B I N A R – J A N U A R Y 2 0 1 7
@ D A V I D L E D S T R U P # M R V L S

4. @ D A V I D L E D S T R U P # M R V L S

5. W E A R E 5 6 H A R D - W O R K I N G , F U N - L O V I N G , P A S S I O N A T E
A D V E R T I S I N G P R O F E S S I O N A L S D I V I D E D I N T O 4 O F F I C E S
L O C A T E D I N T H E C A P I T A L S O F T H E N O R D I C C O U N T R I E S .
F R O M P Ø L S E R T O
K Ö T T B U L L A R
O S L O
C P H
S T H L M
H E L S I N K I
@ D A V I D L E D S T R U P # M R V L S

6. @ D A V I D L E D S T R U P # M R V L S
PLAYING THE SOCIAL MEDIA FIELD…
INSTAGRAM HERE AND NOW – WHAT’S HAPPENING?
CREATIVE INSPIRATION – WHAT’S POSSIBLE?
WHAT TO KEEP AN EYE ON IN 2017

7. @ D A V I D L E D S T R U P # M R V L S
S P E A K , L I S T E N , R E A C T , & M E A S U R E !
H O M E
(Primarily owned & paid)
A T T A C K ! D E F E N D !
A W A Y
(Primarily earned & unexplored)
What do we do on
OUR channels?
How do we REACT
& respond?
How do we MONITOR
& react?
How do we get users
to talk about us on
THEIR channels?

8. @ D A V I D L E D S T R U P # M R V L S
K N O W Y O U R A U D I E N C E
Social
Interest
Professional

9. @ D A V I D L E D S T R U P # M R V L S
T H E N U M B E R S
6 0 0 M + M O N T H L Y A C T I V E U S E R S
3 0 0 M + D A I L Y A C T I V E U S E R S
2 0 % O F A L L I N T E R N E T U S E R S A R E O N I N S T A G R A M
5 1 % F E M A L E U S E R S
9 0 % O F U S E R S A R E ( S T I L L ) U N D E R 3 5
1 5 0 M + D A I L Y A C T I V E U S E R S O N I N S T A G R A M S T O R I E S

10. @ D A V I D L E D S T R U P # M R V L S
W H A T ’ S H A P P E N I N G
E N D O F T H E C H R O N O L O G I C A L F E E D
6 0 S E C O N D V I D E O S – A N D S O O N L I V E F O R A L L
B U S I N E S S P R O F I L E S , C O M M E N T M O D E R A T I O N – A N D A N A L Y T I C S ( ! )
L I N K A B L E C O N T E N T . . . F O R S O M E . . .
S T O R I E S – A N D T H E W A R W I T H S N A P C H A T
A D S A N D C O N T I N U E D T A R G E T T I N G C A P A B I L I T I E S

11. L E T ’ S G E T C R E A T I V E !
@ D A V I D L E D S T R U P # M R V L S

12. @ D A V I D L E D S T R U P # M R V L S
T H E B A S I C S
A R E Y O U A D D I N G V A L U E ?
C O N S I S T E N C Y
E N G A G E – O R D I E ! ( C O P Y C O U N T S T O O )
S O C I A L V S I N T E R E S T
P E R S O N A L – P A S S I O N A T E – A U T H E N T I C
M O B I L E A N D V I D E O – T H E R E A R E R U L E S !

13. @ D A V I D L E D S T R U P # M R V L S
L E T ’ S G E T C R E A T I V E !

14. @ D A V I D L E D S T R U P # M R V L S
L E T ’ S G E T C R E A T I V E !
S O U R C E

15. @ D A V I D L E D S T R U P # M R V L S
L E T ’ S G E T C R E A T I V E !

16. @ D A V I D L E D S T R U P # M R V L S
L E T ’ S G E T C R E A T I V E !

17. @ D A V I D L E D S T R U P # M R V L S
L E T ’ S G E T C R E A T I V E !

18. @ D A V I D L E D S T R U P # M R V L S
L E T ’ S G E T C R E A T I V E !

19. @ D A V I D L E D S T R U P # M R V L S
L E T ’ S G E T C R E A T I V E !

20. @ D A V I D L E D S T R U P # M R V L S
L E T ’ S G E T C R E A T I V E !

21. @ D A V I D L E D S T R U P # M R V L S
L E T ’ S G E T C R E A T I V E !
B O O M E R A N G L A Y O U T H Y P E R L A P S E

22. W H A T T O K E E P A N E Y E O N I N 2 0 1 7
@ D A V I D L E D S T R U P # M R V L S

23. @ D A V I D L E D S T R U P # M R V L S
2 0 1 7
A D S – A L S O I N S T O R I E S
I N S I G H T S – A L S O I N S T O R I E S
V I D E O , V I D E O A N D M O R E V I D E O – D O C U M E N T V S C O N T E N T C R E A T I O N
M E T R I C S S H O U L D D R I V E C U S T I M I Z A T I O N
M O R E C O M P E T I T I O N ( I T ’ S A G O O D T H I N G ! )
C R E A T I V I T Y W I L L W I N

24. A N D R E M E M B E R … Y O U A R E
T : ( + 45) 27 22 49 66
E: D A V I D . L ED ST RU P @ M RV L S. CO M
W : W W W . M RV L S. C O M
S: @ D A V I D L ED ST RU P # M R V L S

25. Anine Arnild
Social Media &
Product Specialist

31. Instagram Ads
• Likes and interests
• Custom Audience from website
• Custom Audience from video
posts on Facebook
• Custom Audience from data file
(email subscribers etc)
• Lookalike Audience

32. Q&A

33. www.SocialChallengeWeek.com

34. Thanks