Social Media is a vehicle to build customer intimacy
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Every customer journey is unique and any point of engagement matters. Social media is revolutionizing the customer journey. It’s moving away from just focussing reach via likes to storytelling. How do you make sure you drive the vehicle and interact with your customer in an omnichannel way?
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Social Media is a vehicle to build customer intimacy
- 1. @strasm @iih #komfowebinar #komfo SOCIAL MEDIA IS A VEHICLE TO BUILD CUSTOMER INTIMACY —LISBETH CHAWES @lisbethchawes & VERA VERKOOIJEN @salute_vera
- 2. @strasm @iih #komfowebinarJoin the conversation with us AGENDA SOCIAL STATS RETHINKING THE CUSTOMER JOURNEY INTEGRATE SOCIAL TRENDS 2016 Q&A
- 3. @strasm @iih #komfowebinar Jeg hedder Lisbeth Chawes Mine venner Mine interesser
- 4. 490 CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT 150k 28/02 02/030 4/03 06/030 8/03 10/031 2/03 100k 50k 44.54% 1301 16.68% 60 min 13.08% faster 0k Total Paid Organic Viral 165871141
- 6. SOCIAL STATS
- 8. 8 Social Media is seeing some amazing growth numbers! Source: Search Engine Journal, November 2013.
- 10. @strasm @iih #komfowebinar From likes to STORY TELLING
- 15. @strasm @iih #komfowebinar THE KOMFO JOURNEY
- 16. BUILD CUSTOMER JOURNEYS — 1. STORYTELLING 2. BE RELEVANT 3. ACTIVATE YOUR DATA (CRM, SITECORE, ETC)
- 19. @strasm @iih #komfowebinar NEED FOR ADS
- 21. @strasm @iih #komfowebinar DEFINE YOUR GOALS — 1. ENGAGE THE FANBASE 2. DRIVE TRAFFIC TO YOUR WEBSITE 3. BRANDING 4. SELLING 5. TARGET GROUPS (GENDER, AGE, GEO)
- 23. @strasm @iih #komfowebinar FACEBOOK CONVERSION TRACKING — Conversion measurement lets you track actions that people take up to 28 days after viewing your Facebook ads, across multiple devices, including mobile phones, tablets and desktop computers. 1. OPTIMIZE DELIVERY OF ADS 2. MEASURE THE ECONOMIC VALUE OF ON SITE ACTIONS
- 24. @strasm @iih #komfowebinar FACEBOOK VIDEO AD INFORMATION POST LINK AD RETARGETING HEROPAGE WWW INSTAGRAM $ CUSTOM AUDIENCE
- 25. @strasm @iih #komfowebinar EVEN MORE VIDEOSOCIAL ORGANISATIONS ARE CHANGING
- 29. @strasm @iih #komfowebinar VIRTUAL REALITY
- 31. komfo.com/resource/social-trends_virtual-reality Bo Gustafsson Creative Director VR Team – Mediamonks “VR is much more immersive than a normal video, and that you can easily have it at home is amazing!” Jonas Als Product Director - Komfo WHAT THE EXPERTS SAY ABOUT THE FUTURE “VR will be soon used everywhere. If you start treating it like a gimmick, it will become a gimmick”
- 32. @strasm @iih #komfowebinar #komfo THANK YOU LISBETH CHAWES lic@komfo.com VERA VERKOOIJEN vev@komfo.com