2018 is the 40th anniversary of Chinese Reform and Opening. It’s been 40 years since China opened itself to the world. In these 40 years, China´s economy have grown rapidly from no. 15 in GDP rank in 1978 to no. 2 in 2017. In these 40 years, so many events have impacted the Chinese society tremendously: in 1987, China established connection into Internet; in 2001, China joined WTO; in 2008. These events are the milestones and driving forces behind development of Chinese society, and what has driven the public's cognition, understanding and response to these events, thereby affecting and changing people's behavior and decision-making? That’s the power of communication.

1. Communications in China:
Maximizing the Value of Influence
Ms. Yin Xiaodong, Founder of 17PR
2018 World PR Forum, Oslo, Norway