With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary. Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd You’re in safe hands with Kommando.

2. Process
Stage 1
Immersion in the subject and
alignment of stakeholder needs
Stage 2
Insight gathering and
strategy formulation
Stage 3
Development of outline
campaign proposals
Stage 4
Campaign design
Stage 5
Live campaigning
Stage 6
Campaign evaluation and
final report
Here at Kommando, we are experts in the creation and
implementation of great ideas. Specialising in experiential
& guerrilla marketing, our campaigns are designed to captivate
the imagination, challenge perception and–crucially–
influence behaviour.
Combined with a unique toolbox of interactive technologies,
our techniques bring brands to life in exciting ways, seamlessly
bridging the widening gap in reaching the ‘Experience Economy’
consumer. With over 15 years of experience across 21 countries,
our mission is clear; create shareable & memorable brand
experiences through creative thinking, production expertise and
implementation excellence.
We capture attention, eliminate risk and deliver results.
You’re in safe hands with Kommando.
About Us What We Do
Experiential
& Field Marketing
Unique In-house
Staffing
Guerrilla Marketing
& PR Stunts
Technology

3. At Kommando, we pride ourselves on being front-runners in the
field of marketing technology as our production team and design
engineers continue to develop new products and platforms
to turbocharge brand experiences. Be it augmented or virtual
reality, gamified interactive content, or engaging social media
amplification tools, there’s no challenge too big.
We believe that while technology cannot replace great campaign
creative, it has a critical role to play in experiential marketing.
Used intelligently, it can be both the conduit and catalyst in
driving deeper consumer engagement and we do our very best to
embrace this principle whenever the opportunity presents itself.
Technology
At The Heart

4. Brief
Amplify SSE’s sponsorship of Glasgow 2014 both on
and offline through experiential activity targeting
families and tourists which would celebrate the friendly
competition between the Commonwealth nations whilst
promoting the “Next Generation” brand campaign.
Creative
An interactive hashtag installation was erected in the
“Live Zone” – the main hub of Commonwealth related
activity out with the sporting events themselves – where
consumers were able to choose which nation they were
supporting to display on the screen. Once selected,
consumers were photographed & their data captured
using Kommando’s photo marketing technology which
instantly tweeted all images from @GoGlasgowGreen as
well as uploading them to a branded digital gallery.
From the gallery, visitors could like/follow SSE on
Facebook & Twitter as well as share their branded
photograph across their personal social channels.
Votes for each nation were counted and visualised in
real time through the #GoGlasgow leaderboard which
was hosted on the Glasgow 2014 website, SSE’s own
website and Out Of Home media boards across the UK.
Team Scotland captain and silver medallist Eilidh Child
got involved in the activity, posing with fans in front of
#GOSCO and fellow SSE Ambassador Sir Chris Hoy also
joined in at Glasgow Green helping to whip up support.
SSE Energy “With over 10,000 people
going through our showcase
over 9 days, professionalism
and efficiency was key to
making sure the consumers
journey was seamless and
as an integral part of Team
SSE, Kommando over
delivered.”
Sponsorship Project Manager, SSE
5,000 images
were captured
with 10,000
consumers
participating
in the activity
3,924 emails
collected
31,500 tweets
featuring campaign
hashtags
SSE Energy - Photo Social Activations

5. 74% increase
in daily sign up
target
5,553
Virtual Reality
experiences
126,000 campaign
impressions
Brief
Introduce to and educate a target audience of VELUX
window suppliers & installers on the new white-painted
roof window through an immersive & engaging field
marketing tour with a primary focus on data capture.*
Creative
Housed in a fully branded touring van featuring
functioning VELUX roof windows, the 250 date
experience transported suppliers & installers to the
VELUX factory in Denmark by way of a Virtual Reality
headset. Their journey begins in the forest where the
wood is sourced and continues to the building, testing
and installation stages of the innovative new design,
providing a full understanding of the product along
with instilling a sense of community and workmanship
with the brand. A pre-registration facility, scratch card
initiative and interactive game offered the chance to win
various high-value prizes throughout the experience.
These touchpoints facilitated a number of opportunities
for data-capture whilst Kommando brand ambassadors
& VELUX experts were on hand to ensure a high level
of participation & consumer engagement. A live leader
board of winners from across the country was also
displayed in each van and on the campaign website
which encouraged an element of friendly competition
between regions!
*results to be updated upon campaign completion.
Velux“I have been so impressed
with the Kommando team
from the outset. Not only
have our dedicated Account
Manager’s shown real passion
and attention to detail at
every turn, but the field staff
have brought amazing life and
energy to each event, making
a real difference to the results
that we are seeing across the
campaign.”
Ashley Nelson, VELUX Brand Manager
Velux–Virtual Reality

6. 61,500
collaterals
& products
for change
distributed
5,500 Augmented
Reality experiences
& pledges
Over 33,000
consumer
engagements
Brief
Raise awareness of the specific dangers of second-hand smoke in the home,
focusing specifically on the dangers faced by children and encouraging smoking
parents to re-assess their current (perhaps misguided) efforts to protect children
from it.
Creative
An interactive stand - designed to mimic a typical living room space - was built to
house the right outside experience which touring the UK for a period of 3 months
over 3 consecutive years.
Through an emotive augmented reality (AR) experience combined with photo
marketing, the campaign was able to “make the invisible visible” and encourage
people to rethink their smoking habits and “Take It Right Outside” for the sake of
their kids.
The AR showed parents their own kids in a specially built typical living room
scene which gradually filled with the invisible toxins contained in second hand
smoke often overlooked by smokers. Blackened lungs appeared to breathe on the
child’s chest and helped to deliver the campaign messages in a personalized and
immersive way designed to initiate behaviour change in the target audience.
The whole experience was mirrored on a large TV screen, giving passers-by the
chance to stop and take in the message too. After participating in the AR, families
were literally asked to “Take It Right Outside” through a door in the living room
where they had their photo taken and gifted to them in a Healthier Scotland
branded frame. The photographs acted as a tangible reminder of their pledge to
keep a smoke-free home and a further catalyst for behaviour change. The images
were also instantly uploaded to a bespoke branded gallery on the campaign
website from which people could share their pledge across social media and
educate others on the lesser known facts about second hand smoke in the home.
Scottish Government
“Take It Right Outside”
Through an emotive
augmented reality (AR)
experience combined
with photo marketing,
the campaign was able to
“make the invisible visible”
and encourage people to
rethink their smoking habits
and “Take It Right Outside”
for the sake of their kids.
Scottish Government–Augmented Reality

7. Increased
awareness and
recall of the
Mastercard
Priceless London
scheme
Increased emotional
engagement with
the brand
iWalker features a 19” HD
screen elevated above
the wearers head which
featured bright and
compelling Mastercard
promotional footage as
well as a walk-through of
the new brand website.
Brief
Devise an interactive outdoor activation to launch
Mastercard’s latest instalment in the iconic ‘Priceless’
campaign; customer reward scheme “Priceless London”.
Generate buzz around the launch, drive traffic to the
activity area and facilitate data-capture and instant
scheme sign ups.
Creative
A large 3D model of the City of London was erected in
Covent Garden to act as a focal point for the activity
area, whilst brand ambassadors in iWalker wearable
advertising technology were able to roam beyond the
immediate confines of the space to engage with a wider
audience. iWalker features a 19” HD screen elevated
above the wearers head which featured bright and
compelling Mastercard promotional footage as well as
a walk-through of the new brand website. In turn, this
allowed the wearers to introduce the benefits of the
scheme and conduct data-capture and sign-ups.
Fitted with advanced audience measurement
technology, iWalkers were able to report on the number
of consumers that engaged with the on-screen content
and for what length of time segmented by gender and
4 age groups.
Mastercard
Mastercard–Roaming Digital Signage

8. The beauty of experiential marketing is that it can take any
number of forms. It enables consumers to experience and interact
with brands in tangible ways, engaging multiple senses and
thus building positive brand associations, memories and
ultimately relationships.
Experiential

9. Brief
Differentiate IVECO from the competition amongst their target
audience of truck drivers by communicating Iveco’s commitment to
customer service & after-care to them in their working environment.
Creative
A tour of the UK’s major service stations over a period of 20 days
devised of a high-impact IVECO truck and trailer that effectively
formed a mobile ‘lounge’ for IVECO drivers.
Like IVECO Origin, the creative aimed to go beyond the conventional
& develop a form of ‘comfort marketing’ that would act as a
metaphor for the whole Origin experience.
It consisted of:
• A mobile ‘loft apartment’ dedicated to existing IVECO
drivers, offering a private lounge and rewarding them with
preferential treatment
• Complimentary 3G internet access – allowing drivers to catch
up with email or simply surf and relax
• Origin branded refreshments
• A 50” plasma screen showing current feature films, Bose sound
systems, and PS3 consoles
• Electronically controlled Shiatsu massage seating with
integrated sound systems
• The ability to download essential contact details for
dealerships and customer care lines by Bluetooth
• The first ever complimentary barber service for this hard
working, time-poor audience offering a haircut, hot towel face
massage and shave
• Externally, we provided a further relaxation zone with branded
garden furniture
Iveco “Origin” “Kommando’s activity not only
delivered great numbers, in
many ways, it has raised the
bar, not just with the industry’s
perceptions of the brand, but
also their expectations about
our service. And that’s precisely
what we want to be known for.”
Bob Lowden, Customer Service Director, UK & Ireland
4,000 positive leads
collected over 4 weeks,
10,000 visitors to the
Origins Convoy
Massive impact and
brand awareness
amongst commercial
drivers
80,000 total
campaign
impressions
Iveco “Origin”–Experiential

10. “Kommando’s activity certainly
raised eyebrows! Mentos
gum is all about challenging
Glaswegians to take a fresh
approach and zorbing to work
definitely kick-started the
morning, leaving Glaswegians
feeling more refreshed.”
Mentos Gum Brand Manager
Brief
Create a unique campaign to assist Mentos in launching
their new range of chewing gum, establishing them
as market leaders and encouraging trial & purchase
amongst a “young and fresh” target audience of 16-34
year olds, primarily those with a morning commute.
Creative
A 2 week integrated experiential, PR, social media and
sampling campaign based around the “Take A Fresh
Approach” concept was designed and executed in
Glasgow to generate buzz and online chatter. To bring
it to life, branded Zorbs were placed on the River Clyde
encouraging commuters to “Take A Fresh Approach” on
their usual route to work or university.
To build on the excitement, radio DJ’s were scripted
to chat about a competition to win a year’s supply
of gum simply by handing a business card to brand
ambassadors and a Mentos Metro newspaper
wraparound cover was designed featuring a spoof story
on the latest way to travel to work.
Mentos
Increased awareness of Mentos
Gum as a new product to the
market as a result of PR generated
through the stunt and sampling
campaign, with positive feedback
from target audience
450,000
samples
distributed
1,200
data capture
entries
Mentos–Experiential

11. Brief
In line with Greener Scotland’s “Eat in Season”
overarching strategy, the field campaign aimed to
educate mid-market supermarket shoppers about in
season produce, communicate the benefits of buying
and consuming it and demonstrate how easily it can
be incorporated into diets, with the ultimate goal of
changing people’s behaviour to eat more in season
food, more often.
Creative
Taste, inform and amplify. Our 5 week nationwide
experiential and sampling tour of ASDA, Dobbies,
Morrisons & Tesco stores was designed to meet
all aspects of the brief in a fresh, informative and
educational manner. Branded gazebo’s were erected
outside stores in which experienced chefs were able
to run interactive demonstrations on cooking healthy,
delicious meals using only “in season” produce
signposted and available to buy in-store that day.
Freshly prepared samples were dished out to passing
shoppers along with detailed recipe cards to encourage
future behaviour change.
7,000 competition entries,
15% average daily
in-store sales uplift of
featured produce
70,000
fresh samples
distributed,
370,000
campaign
impressions
Branded gazebo’s were
erected outside stores in
which experienced chefs
were able to run interactive
demonstrations on cooking
healthy, delicious meals using
only “in season” produce
signposted and available to
buy in-store that day.
Eat In Season
Eat In Season – Experiential

12. Guerrilla marketing injects brands into the space around us,
producing awe inspiring campaigns using a mixture of creative
stunts and below the line techniques. In our experience, guerrilla
generates media coverage, sparks viral chatter and brings any
brand message to the forefront of consumers’ minds.
Guerrilla
& PR Stunts

13. Pret
Brief
Target, Reach and Engage shoppers and office
commuters within the specified target audience.
Sample and communicate Prets’ brand values through
creativity and taste, whilst driving footfall into
Glasgow’s flagship store.
Creative
To reflect Pret’s global reputation of producing stylish,
fresh and natural lunch options, we created a highly
visual ‘Word of Mouth’ and sampling campaign with
a European feel and executed over 2 days in Glasgow’s
city centre. Alongside a team of brand ambassadors
offering food samples and free coffee vouchers, branded
pedicabs were positioned in high footfall and branded
‘Pret Stations’ to transport hungry consumers to redeem
their voucher and sample additional products at the
new store.
Branding was continued at street level with randomly
placed branded wheel barrows full of fruit and
vegetables and using freshly cut pieces of ‘Pret turf’ laid
on the ground in the shape of arrows, we were able to
capture attention and direct consumers to the store.
350,000
media
impressions
12,000
samples
distributed
8,000 coffee
vouchers redeemed
To reflect Pret’s global
reputation of producing stylish,
fresh and natural lunch options,
we created a highly visual
‘Word of Mouth’ and sampling
campaign with a European feel
and executed over 2 days in
Glasgow’s city centre.
Pret – Guerrilla

14. Under the cover of darkness,
we transformed Kensington
High Street into the contents
of a make-up bag using
bespoke built props.
Brief
Launch Superdrugs new flagship store on Kensington
High Street London, create surprise and delight whilst
driving footfall and shared content.
Creative
Under the cover of darkness, we transformed Kensington
High Street into the contents of a make-up bag using
bespoke built props. Giant eye shadow palettes,
tweezers and nail files were hung from railings outside
Kensington High Street Tube Station, street bollards were
turned into lipsticks and pelican crossing poles into eye-
liner pencils. Actors dressed as removal men roamed the
area carrying large branded mirrors with store details
written on them in lipstick.
The actors were briefed to appear lost and “accidentally”
stumble into competing stores. Bio-degradable street
graffiti was strategically placed around the area,
creating a path to the store’s entrance carrying the
message “Not Just A Pretty Face, Love Superdrug xx”.
Superdrug86% of visitors to
the store identified
1 or more props on
Kensington High Street
200% increase on
expected footfall
Superdrug–Guerrilla

15. Brief
To raise awareness of One Kind’s proposed ban of
illegal animal snaring in Scotland, increase signatures
for the petition as well as capture the attention of
the media and key influencers such as politicians and
bloggers.
Creative
What if nature was turned on it’s head?
Outside Edinburgh’s parliament buildings, blood soaked
humans from varying walks of life lay trapped in “snares”
attached to branded signs reading “Move along now,
nothing illegal here!”. Transposing suffering animals
with humans helped to stir emotions and drive the
campaign message home amongst passers-by.
By creating a compelling story, the press and social
media amplified the images further extending the reach
and message penetration.
600%
increase
in website
traffic
2,500 petition
signatures in 1 day
Value of press exposure
£400k approx
“We were delighted with the range
of creative ideas that Kommando
came up with for a media stunt.
The event on the day went very
smoothly to plan and produced the
professional result we were wanting.
The stunt helped us to generate
extensive local and national media
coverage for our campaign to ban
snares in Scotland.”
Ross Minett, Campaigns Director for One Kind
One Kind
Advocates for Animals
Advocates For Animals – Guerrilla

16. At the heart of any great experiential marketing campaign lies
true engagement between brands and consumers. In order
to achieve this, you’ll need great promotional staff and brand
ambassadors on the front line. Our network of over 2,000 trained,
experienced and passionate people across the UK means that
regardless of whether you need 1 staff member
or 100, we’ve got it covered.
All of our projects are underpinned by “Klockwork”, our unique
field force recruitment, monitoring, evaluation, processing,
invoicing & mobilisation system. It’s had a full decade of
investment and enhancement put behind it and its name
quite simply says it all.
Staffing

17. www.kommando.co.uk
-
missions@kommando.co.uk
+44 (0)141 643 3980
London
The Black and White Building,
74 Rivington Street,
London, EC2A 3AY
Glasgow
The Barn, Townfoot Farm,
Blantyre Ferme Road,
Glasgow, G71 7RR