Enterprise 2.0 SUMMIT - Internal Value Propositoins for Uptake
1. Selling the Case for
Accelerating Business Performance
with Enterprise Collaboration and 2.0
Technologies
@Oliver marks: olivermarks.com
Enterprise Advocates: http://
blog.enterpriseadvocates.com/
ZDNet Collaboration: blogs.zdnet.com/collaboration
www.enterprise2strategy.com
7. An Enterprise 2.0 Strategic Journey:
from Incep:on to Launch
The Big Idea
Designing the Execu:ve Pitch Execu:on Planning
Realis'c Business Value Proposi'ons Requirements Gathering
What’s In It For Me? Scoping Out Vendor Op'ons
Poli'cs & Culture Pragma'c Planning
Requirements Gathering
Understanding Scale
Contextual Framing
Governance, Risk Mgmt, Compliance
Legal Develop and Deploy
Scoping Out Vendor Op'ons
Making the Transi'on: Switch Costs
Expect The Unexpected
Launch
GeCng Execu:ves on Board
Requirements Gathering
Requirements Gathering Launch Strategy
Elements of a winning proposal to Going Live
management Driving Adop'on
The Pitch