A startup health trends, quantified self, and assoicated goodness talk I did for GSW Worldwide in Columbus Ohio. As part of their innovation think tank group and Jump Start program to explore and enable new ideas. Much thanks to the collective inspiration of the trends in play that helped inform and addict me into consuming all possible to talk about it. Special thanks to Rock Health IT and Startup Health who provide many inspiring decks and learning materials to fuel my own research on the subject matter. Also special thanks to Lise Worthen-Chaudhari who inspired me with the quote "movement is the medicine".

1. MOVEMENT IS THE MEDICINE
DAN ROCKWELL
TECHNOLOGY COMMERCIALIZATION
The Ohio State University
September 26th, 2013 - GSW QS MegaDay - The Ohio State University

2. Dan Rockwell
twitter: @floozyspeak
contact: rockwell.66@busfin.osu.edu
Program Manager of the Software Prototyping Center
Technology Commercialization and Knowledge Transfer Office
The Ohio State University
12 years working in design research,
user experience, insight translation
for Lextant
7 years building software
applications for startups
3 years obsessed with startup health
trends and the quantified self
movement
2.5 years at Ohio State taking IP to
market
because we can

3. WHAT HAPPENED
cheap, affordable, super small, hyper accurate sensor tech
mobile computers (yeah your phone)
everything has data, body is the IO port
barriers to make software are gone
curious people, culture shift
a ton of experimentation
the FDA just got out of everyone’s way

4. IMPACT?
There are already roughly 100,000 health applications
available in major app stores, and the top 10 mobile health applications
generate up to 4 million free and 300,000 paid daily downloads. *BusinessInsider
this already sizable market,
$20
billionor
more by 2018, *BusinessInsider

5. THE RESULTS
Quantified Self Movement
Health Context Ripe for Disruption
Recognized Opportunity and Investment
Mobile Health Apps Gone Wild
Rise of the Because We Can

6. CASCADING IN HEALTH CARE

7. CASCADING IN HEALTH CARE
TRACTION POSSIBLE EVERYWHERE

8. THINK ABOUT IT
Dozens and dozens of thought leaders, outlets,
portals, tools, blogs, services, the ecosystem to
support the QS movement is just underway
Note the dozens of health related technology
innovation conferences, specific to mobile health
Wearable tech has gone from awkward gimmick to
hello future in 24 months

9. the generation that joined
Steve Jobs to disrupt
telecom is setting their
sights on health care next

10. RESIDUAL EFFECTS
Data is becoming familiar
Emotion design is trumping practical/sense
Becoming quantified is aspirational, the spin started in
science, now its becoming personal
Transparency appears to be the enabler but it isn’t,
users still want to be led
Big Data is becoming a problem

11. HAPPENING NEXT
put your opportunity cap on

12. networks are getting smaller and
happening everywhere
how’s dan
doing?
haven’t
seen him
since last
tuesday
i dunno what
you’re talkin
about, i see him
every day
maps
here, i had
him clocked
last tuesday
dude that’s
what i said,
geeze
well i
know he’s
moving, he’s
done 23423
steps since
we last
talked
look i know
i’m not part of
this conversation
but the market is
up!
tell him we
have apples on
sale man!

13. passive capture
aspirational
game changers

14. gesture recognition
hey
i’ve noticed
you’ve been
smoking
lately
dude EAT your
food don’t shove
it down your
throat
ALL
KNOWING
WOZ
SIRI’s
BIG
BROTHER

15. have app store...
will bank

16. WHERE TO COMPETE
developer solutions, think PARSE for the mobile health
care market
best practice portals, education plays
guide to payor understanding, navigating accountable care
compete with 300,000 developers.. ouch, but possible
validation, play the hard science card
exploit your notable niche

17. BUILDERS, BELIEVERS
AND INVESTORS

18. WHO’s down for a little disruption?

20. investment, is clearly
interested- what
about patients?

21. WHO ARE THESE PEOPLE?

27. HOMEWORK
try a quantified self related product
design a quantified self experiment
follow startup health related trends
you have 120 days to realize an idea

28. BONUS HOMEWORK
TallyZoo WaveSense Skimble SuperBetter fitocracy
Zombies, Run Heart Rate Lose It iTriage P90X

29. QUESTIONS?
THANKYOU - DAN ROCKWELL
personalized?
more like enabled
Dan Rockwell
@floozyspeak
Movement is the Medicine talk
Technology Commercialization
Office
The Ohio State University
thanks,
questions?