General overview of Axcept Media, our services and products. Part 2 is a Social Media presentation.

1. PART I Who is Axcept Media? PART II How to Use Social Media Effectively

3. Clients Just a few of our satisfied clients:

4. Awards Introducing the 3M Consumer Directed Plan with HSA Client: 3M Awards: 2009 Horizon Interactive Best of Category Setting a Course for Retirement Success Client: Merrill Lynch Awards: 2009 Horizon Interactive Gold Award Take Charge of Your 2009 Navistar Benefits Client: Navistar Awards: 2009 Horizon Interactive Gold Award Working with Beryllium Client: Brush Wellman Awards: 2008 Horizon Interactive Gold Award Total Rewards Client: Verizon Business Awards: 2008 Horizon Interactive Gold Award A Game Plan for Your Future Client: Sun Trust Bank Awards: 2008 Horizon Interactive Bronze Award Your Kroger Benefits Client: Kroger Awards: 2008 Eddy Awards

9. • Creative Conceptualization • Web Design • Interactive/New Media Consultation • Mobile App Design and Programming • Back‐End Administration • Social Media Integration • Storyboarding • Web Programming • Multi‐media Script Writing/Formatting • Creative Direction • Video Production • Design • Video Post Production • Motion Graphics • Illustration • Voice‐over production • Programming • VO & on‐screen Talent Coordination • Flash animation • 3D Design • Flash programming • 3D Rendering • Project Management • Account Management Axcept Media Services

10. Samples

11. Social Media

13. Engagement Triangle Watching Sharing Commenting Producing Curating

15. Why? Top Reasons your clients should be using Social Media (cont.) 4. Overall Corporate Marketing -Brand -Community Relations -Recruiting/On-boarding -Investor Relations -Crisis / Corporate Communications (Think Toyota!) 5. It works! -The more channels a company uses the more successful it is (Altimeter / Wet Paint ’09) -The more ENGAGEMENT a company provides the more successful it is (Altimeter/ Wet Paint ’09)

17. Pitfalls When Implementing Social Media 1. The GMOOT Syndrome! ( G et M e O ne O f T hose!) -Making a knee jerk reaction because clients see everyone else using it -Not understanding the audience and what they’ll respond to -Just need it for ‘X’! Can this really be a ‘stand alone’ campaign/endeavor? 2. Lack of Strategies and Measurement -Define key audiences -Define key measurable objectives -How/Where will this be implemented? (What social media channels?) -How/Who will track this? -How will ROL ultimately be measured? 3. Lack of Content -Remember: Content is King, it should NOT be an afterthought -Content requires planning -How will content be delivered? Copy, Audio, Video, Interactive and Combo? -MAKE the content ENGAGING! This is accelerant to the whole process. Make it count when you hit the gas!

18. 4. Failure to Engage -‘Interacting and listening’ vs. ‘shouting’ -Use New Media: Video/Audio/Animation and Interactivity -Make it easy for the participant to understand and navigate to the next action point. -Avoid Text heavy sites, talking head video clips, boring linear PowerPoint or Meeting Leading presentations -Provide as much customization & configuration as possible. Make it a unique and personal experience. -Identify responders and outline their duties 5. Limited Reach -Social media only works with a defined and LARGE audience -Understand what network you are targeting or creating -Without Reach there is no ROI Pitfalls When Implementing Social Media

22. Contact Us AXCEPT MEDIA, LLC 411 Washington Avenue North Suite 208 Minneapolis, MN 55401 Korey Erb, CEO Phone: 612-279-1311 Email: [email_address] Nathan Holm, Vice President of Client Services Phone: 612-279-1313 Email: [email_address] McKaela Grasmick, Director of Sales & Marketing Phone: 612-279-1316 Email: [email_address]