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UserZoom Overview
1. www.userzoom.com
Zooming in on the user experience
www.userzoom.com
Customer experience online research solutions
02/04/2009
2. www.userzoom.com
Our ‘elevator speech’
1. What is UserZoom and what do we do?
International market research firm, specializing in online
•
user experience and usability research.
We help brands boost website performance and improve
•
online business revenues.
2. How do we do it?
We create a unique web-based software application
•
that allows for highly sophisticated online research.
We offer both a self-service solution and professional
•
services.
3. Bottom line… Why should you work with us?
You’ll be able to capture & measure the critical and
•
actionable data about your users’ online experience
that you need to manage your business, and no other
tool can provide!
3. www.userzoom.com
How do I increase my business ratios
and customer online experience?
UserZoom combines the power of web analytics,
usability testing and online surveys using a
variety of research solutions:
Task-based studies
User behavior analysis
Card-sorting exercises
Prototype testing
Mobile interface testing
International cost-effective research
Industry Benchmarking studies
A/B testing
4. www.userzoom.com
What is the Value in UserZoom
Research Method?
‘Un-moderated’ remote usability:
No face-to-face moderation
•
• Hundreds of users participate simultaneously from geographically
spread locations in their natural context
Capture both Customers attitudes and behaviors
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Very cost-effective and Faster
•
The study is launched, software automatically gathers data
User 1 User 3
User 2
User 4