1. Mobile Language Learning with busuu
London, August 2012

2. What is busuu.com?
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3. busuu.com is an online community for language
learning – we combine individual with community
learning
1 Individual learning 2 Community learning
Marcel teach Susanne
+
teach
native native
medium beginner
beginner
 High quality learning content based on 150+  Instant video-chat application for direct
different audiovisual learning units conversation between users
 Approx. 180 hours of language learning content per  Peer-to-peer correction of writing
language exercises by the community
 Grammar material provided by publishers PONS &  Currently, more than 30,000 texts are
Collins – dictionary from Macmillan corrected by our users per day!
 Language material available in 12 languages:
Spanish, German, French, English, Italian, Portuguese,
Russian, Turkish, Polish, Arabic, Japanese & Chinese
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4. Key milestones of our development
2008  Idea generation during MBA at IE Business School
 Private seed capital secured (300k EUR) – company founded
 Open beta live with English, German, Italian, French
2009  End of beta phase - monetization of website with “Freemium” version
 Launch of our Italian course
2010  Strategic partnership with leading publisher PONS/Collins
 Launch of our Brazilian Portuguese and Russian course
 Angel round of business angel Johann Hansmann (300k EUR)
 Launch of our iPhone App
2011  Strategic partnership with The Guardian and Macmillan
 Angel round of serial entrepreneur Martin Varsavsky (200k EUR)
 Launch of our Polish, Turkish, Arabic course
 Launch of our Biz courses
 Launch of our Android and iPad Apps
2012  Launch of our Japanese, Mandarin course
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5. With more than 20 million users, busuu.com is the
largest language learning community in the world!
Growth of community [# of users] Data
25000  >40,000 new users per day
 >8 million visits per month
20000
 >90 million page
15000
More than 20,000,000 impresssions per month
users
 Users from over 230
10000
countries
 Age range: 14-80+
5000
 50% female/male
0  Ø time on the website:
Users online Users mobile
18 min (!)
May 08 Jan 09 May 09 Jan 10 May 10 Jan 11 Jan 12 Aug12
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6. Many of our users have turned into huge fans of
busuu.com
More than 250,000 fans
on facebook
Evelyne Weixelgarten,
67 years old, learned 5
languages on busuu.com
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7. Among other awards, busuu.com was named Best
Education Start-up in Europe in 2011
Awards (selection) Press (selection)
 UNESCO project in the
International year of languages
 Silver Lion in the
International Marketing
Festival in Cannes
 AlwaysON Global 250
winner
 European Language Label
 CeBIT innovation award
 Red Herring 100
Europe
 Stiftung Warentest:
Best iPhone App to learn English
 Best Education Start-Up
2011
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8. Our iPhone/iPad OS & Android OS apps have been
downloaded by more than 11 million people around
the world
Award for Best
Learning App in
Germany 2011
 Apps available for 11 languages
 Easy learning ON THE GO
 Possibility to synchronize progress with online account
 Apps available for iPhone and Android phones (Samsung, LG, HTC, Motorola etc…)
 Online Premium Members automatically get access to the whole mobile app content
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9. Downloads of iOS and Androids apps
iOS
Android
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10. Overview of our course structure
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11. The Method behind the learning
 Useful and day to day topics
 Words and expressions don„t stand alone!
 A sentence is nothing without the actual context!
 Interactive writing and instant feedback
 Final stage: Testing and drilling
 And of course the fun element where you earn busuu-berries
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27. The advantages of busuu.com at a glance:
 Complete flexibility – Language learning whenever and wherever you
want
 Direct contact with native speaker – Interactive and highly audiovisual
online courses combined with direct interaction within our worldwide
community
 Intelligent learning – Tracking of the learning progress and adaptation of
the system according to each individual user
 Innovative learning solution – “Social media learning”
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28. Thank you!
Contact:
Busuu Online S.L.
Eudcation Director: Oula Akiki
www.busuu.com - oula@busuu.com