Digital marketing involves promoting brands and products through electronic media like the internet and mobile phones. It includes search engine optimization, social media marketing, email marketing, affiliate marketing, and online reputation management. Key aspects of digital marketing are optimizing websites for search engines, social media promotion through platforms like Facebook and Twitter, and email marketing to current and potential customers.

1. Digital Marketing
New Age Marketing and Future of Marketig
By
K.Ranjith Kumar Reddy

2. Digital Marketing
Digital Marketing is the promotion of brands and products
through electronic media to represent them globally with the
help of the internet.
Marketing with Digital Chanel s like Internet, social media,
mobile phones and electronic Media (television and radio
channels)

3. Digital Marketing
 Search Engine Optimization
 Search Engine Marketing
 Social Media Optimization
 Social Media Marketing
 Email Marketing
 Affiliate Marketing
 Online reputation Management

4. SEO is an abbreviation of Search Engine Optimization which simply means
optimization of a website. This is a process which increases the relevancy and
quality of traffic of a website.
SEM is an abbreviation of Search Engine Marketing which is engaged in the
promotion of the sites via paid advertising(GoogleAdwords,Bing,yahoo)
SMO is an abbreviation of Social Media Optimization is the process of increasing
the product or brand awareness by using the popular social media outlets.
SMM is an abbreviation of Social Media Marketing which is engaged in the
promotion of the sites via paid advertising. (Facebook,Twitter,linked )
Email Marketing is a type of direct marketing that utilizations electronic mail as a
methods for imparting business or raising support messages to a crowd of
people. In its broadest sense, each email sent to a potential or current client
could be considered email marketing

5. Search Engine Optimization

6. How Search Engines Work?

7. Search Engine Optimization
SEO It is the process of getting traffic from the free
organic,editorial or natural search results on search
engines.
SEO Divided Into 2 Parts
1.ON Page Optimization
2.OFF Page Optimization

8. Search Engine Optimization

9. ON Page Optimization
ON Page SEO is basically optimizing each page for Google's (or
any search engine's) crawlers. This is generally done for
specific keywords, so when people search certain keywords
your site will come out on top.

10. ON Page Optimization

11. ON Page Optimization
1.URL Structure
2. Keyword research (as per theme of the website)
3. Competition Research
4. WebPages Title
5. Meta Description
6. Meta Keywords
7. Meta Robots
8. Creating sitemaps and Submission

12. ON Page Optimization
9.Image Optimization
10.301 redirects (canonical issues)
11.Google Analytic s Code
12.Google webmaster tools
13.Canonicalization(Duplicate content)
14.Text/HTML ratio
15.Page Speed
16.Mobile compatibility
17.Favicon

13. OFF Page Optimization
OFF page SEO impotent is depend on the
content,internal links and external links,back
links..etc(link building)

14. OFF Page Optimization

15. OFF Page Optimization
1.Top Level
1.Guest Posting
2.Question&Answers
3.PDF Submission
4.Article Submission
5.Blog Submission
6.Forum Submission
7.Profile Linking
8.Web 2.0
9.Local Listings & Yellow Pages

16. OFF Page Optimization
2.Medium Level
1.Social Bookmarking Submission
2.Classifieds Submission
3.Video Submission
4.Image Submission
5.Social Networking Submission
6.Blog Commenting
7.Infographics Submission
8.Business reviews

17. OFF Page Optimization
3.Low Level
1.Search Engine Submission
2.Directory Submission
3.Press Release Submission
4.Pinging
5.Link Exchange

18. Server Status Codes and What They Mean

19. Google Algorithm Updates

20. Sn
o
Algorithom Year Description Image
1 Panda
Feb-
24,2011
1.Duplicate content 2.Plagiarism 3.Thin content 4.User-generated spam 5.Keyword
stuffing 6.Poor user experience
2 Penguin
April-
24,2012
1.Links coming from poor quality, "spammy" sites 2.Links coming from sites created
purely for SEO link building (PBNs) 3.Links coming from topically irrelevant sites 4.Paid
links 5.Links with overly optimized anchor text
3 Pirate Aug-2012 1.Pirated content 2.High volume of copyright infringement reports
4 Hummingbird
Aug-
23,2013
1.Exact-match keyword targeting 2.Keyword stuffing
5 Pigeon
July-
24,2014
1.Poorly optimized pages 2.Improper setup of a Google My Business page 3.NAP
inconsistency 4.Lack of citations in local directories (if relevant)
6
Mobile
Friendly
April-
21,2015
1.Lack of a mobile version of the page 2.Improper viewport configuration 3.Illegible
content 4.Plugin use
7 RankBrain
Oct-
26,2015
1.Lack of query-specific relevance features 2.Poor user experience
8 Possum
Sept-
1,2016
1.Sharing a physical address with a similar business 2.Competitors whose business
address is closer to the searcher's location
9 Fred
March-
8,2017
1.Low-value, ad-centered content 2.Thin, affiliate-heavy content

21. Difference Between Black-Hat SEO and White-Hat SEO

22. White-hat SEO Black-hat SEO
Definition
White-hat SEO utilizes the methods to improve
the ranking of the website which doesn't fool
search engine
Black-hat SEO violates the guidelines and fools
the search engines for better ranking of the
websites
Techniques
White-hat techniques include high-quality
unique content, analysis, usage of relevant
keywords and so on ( techniques which are
allowed by search engines)
Black-hat SEO techniques include keyword
stuffing, link manipulation, cloaking, doorway
pages and so on ( techniques which are
penalized if search engines find)
Stability On SERP
White-hat SEO brings slow but long lasting
growth ranking of the website for sure
Black-hat SEO brings a fast but short span of
higher rank to your SEO
Approval from
White-hat SEO techniques are approved by the
search
Black-hat SEO techniques may/may not be
Search Engine Search engine and are highly recommended disapproved by the search engine
Users
White-hat techniques are used by all the types
of users
Black-hat techniques are mostly used by those
users who want a high ranking in a shorter
period of time in small terms business
Target
White-Hat SEO always targets the
audiences/visitors to your website instead of
targeting the search engines
Black-hat SEO always targets the search engines
as it is the first priority

23. Digital Marketing Project
On
www.Yashodahospitals.com

24. Sn
o
Url
Alexa
Rank
Search Link Direct Social Paid Rank
Website
Development
1 https://www.yashodahospitals.com/ 538313 63.90 14.75 21.15 0.19 0.00 6 Joomla
2 https://www.apollohospitals.com/ 96607 81.17 8.24 8.23 0.78 1.56 1 Drupal
3 https://www.gleneaglesglobalhospitals.com/ 291711 66.52 26.58 4.13 2.27 0.50 2 Joomla
4 http://www.carehospitals.com/ 418913 80.59 8.89 9.52 0.86 0.14 3 Php
5 http://www.kimshospitals.com/ 429467 70.81 5.76 23.43 0.00 0.00 4 Asp.net
6 http://www.continentalhospitals.com/ 664249 84.19 6.6 9.21 0.00 0.00 7 Wordpress
7 http://www.maxcurehospitals.com/ 803551 92.36 0.00 3.81 0.55 3.28 8 Java Script
8 http://www.sunshinehospitals.com/ 811823 96.85 2.36 0.39 0.39 0.00 9 Wordpress
9 http://www.kaminenihospitals.com/ 1157485 99.19 0.00 0.81 0.00 0.00 10 Java Script
10 https://www.rainbowhospitals.in/ 451308 88.48 2.24 7.70 1.2 0.38 5 Joomla
Competitor Analysis

25. Competitor Keyword Analysis
Specialities
S.NO Competitors Website
1 http://www.centuryhospital.in
2 https://www.apollohospitals.com
3 https://www.parashospitals.com
4 http://www.kimshospitals.com
super speciality hospitals in india
http://www.centuryhospital.in
super speciality hospitals in india
https://www.apollohospitals.com/
https://www.parashospitals.com/
http://www.kimshospitals.com/

26. Competitor Title & Description and Keyword Analysis
India
https://www.apollohospitals.com
Title Description Keywords
Apollo Hospitals - Super Speciality
Hospital in India
Apollo Hospitals is India's leading super
speciality hospital. Our team of over
5000 doctors give you the best of
modern healthcare to ensure you stay
healthy.
doctors, hospitals, super speciality
hospitals, best hospital india, Apollo
Hospitals
54 160 86
https://www.parashospitals.com
Title Description Keywords
Best Super Speciality Hospital |
Healthcare in India - Paras Hospitals
Paras Hospitals is one of the best super
speciality hospital chains in India which
provides world-class care in all major
medical disciplines, the group is famous
for its special facilities and international
standards
super speciality hospital in India, best
hospitals in India, Best International
Hospital in India, world class healthcare
service
71 218 130

27. Sno Keywords Google Rank
1 Best Hospital in Hyderabad Google 4
2 Hyderabad Hospitals Google 3
3 Best Hospitals in Hyderabad Google 3
4 Super Speciality Hospital in Hyderabad Google 3
5 Best Cardiology Hospitals in Hyderabad Google 6
6 Best Heart Hospitals in Hyderabad Google 2
7 Best Heart Transplant Hospitals in Hyderabad Google 4
8 Heart Specialist In Hyderabad Google 2
9 Best Cardiologist In Hyderabad Google 3
10 Best Team of Cardiologists in Hyderabad Google 1
11 Heart Specialist in Hyderabad Google 2
12 Cardiothoracic surgeon in hyderabad Google 6
13 Best Cardiothoracic Surgery Hospitals in Hyderabad Google 8
14 Cardiology Hospitals in Hyderabad Google 5
15 Best Heart Transplant Hospital in Hyderabad Google 2

28. Sno Keywords Google Rank
16 Lung Transplant Hospitals in Hyderabad Google 5
17 Best Cardiac surgeons in Hyderabad Google 5
18 Best Neurology Hospitals in Hyderabad,India Google 1
19 Best Neurologist in Hyderabad Google 7
20 Brain Tumor treatment in Hyderabad Google 9
21 Best Neurologists in Hyderabad Google 5
22 Best Neurosurgery Hospitals in Hyderabad,India Google 7
23 Brain Stroke Hospitals In Hyderabad Google 4
24 Brain Stroke Specialists in Hyderabad Google 4
25 Highly Experienced Neurologists in Hyderabad Google 2
26 Best Cancer Hospital in Hyderabad Google 9
27 Best Oncology Surgeons in Hyderabad Google 9
28 Cancer Treatment Hospitals in Hyderabad Google 10
29 Best Surgical Oncologist in Hyderabad Google 8
30 Best Cancer Hospital in Hyderabad Google 9

29. From To Keywords
1 10 147
10 20 48
20 30 13
30 40 19
40 50 9
50 100 7
100 > 2
245
Keyword Positions In Google

30. Google Analytics

31. Google Analytics

32. Google Analytics

33. Sno Free SEO Audit Tool
1 iwebchck.com
2 seoptimer.com
Sno Link Popularity
1 Majestic SEO
2 Open Site Explorer
Sno Duplicate Content checker tools
1 siteliner.com
2 copyscape.com
Sno Competitors Analysis tools
1 Smilarweb.com
2 similarsites.com
Free Top SEO tools
Sno Keyword Researcher Tools
1 Google Keyword planner
2 keywordtool.io
Sno Traffic and Visitor Activity
1 Similarweb.com
2 http://Compete.com
Sno Web page speed checker
1 gtmetrix
2 Pingdom Tool
Sno Bulk Keyword Checkers
1 Smallseotools.com
2 SEObook

34. Search Engine Marketing

35. What Is SEM & Paid Search Marketing?
SEM is an abbreviation of Search Engine Marketing which is
engaged in the promotion of the sites via paid advertising
 Google Adwords
 Bing Ads
 Yahoo: Search Ads

36. Google Adwords Campaign Structure

37. Google Adwords Keywords Match Types

38. Google Adwords Campaign Networks

39. Google Adwords-Text Ads Character Limts

40. Google Adwords Search & Display Ads Examples

41. Social Media Marketing

42. Social Media Marketing
SMM is an abbreviation of Social Media Marketing which is
engaged in the promotion of the sites via paid advertising.
 Facebook
 Twitter
 Linkedin
 Pinterest
 Instagram
 Reddit.com
 Stumbleupon

43. Facebook BusinessPage

44. Facebook Profile Picture Cover Photo Dimensions

45. Facebook Ads Manager

46. FaceBook Ads Example

47. Email Marketing

48. Email Marketing
Email Marketing is a type of direct marketing that utilizations
electronic mail as a methods for imparting business or
raising support messages to a crowd of people. In its
broadest sense, each email sent to a potential or current
client could be considered email marketing
Best Email Marketing Softwares in World

49. Email Marketing Example

50. Affiliate Marketing

51. Affiliate Marketing
Affiliate marketing is when you get paid a commission
for promoting products / services for other
companies.

53. Online reputation Management

54. Online reputation Management(ORM)
Reputation management services can help both
businesses and individuals build and maintain
a positive online presence, so when they are
looked up online, people find positive and
relevant info about them.

55. Online reputation Management