2. The

3. The
Kelsey Palmer, Brandon Mauro, Brandon Lancaster,
and Pablo Viera

5. What is it?

6. What is it?
• The Revengers is not your average
superhero movie. In fact, it’s not a
superhero movie at all. This movie
focuses on the villains.

7. What is it?
• The Revengers is not your average
superhero movie. In fact, it’s not a
superhero movie at all. This movie
focuses on the villains.

8. What is it?
• The Revengers is not your average
superhero movie. In fact, it’s not a
superhero movie at all. This movie
focuses on the villains.

9. What is it?
• The Revengers is not your average
superhero movie. In fact, it’s not a
superhero movie at all. This movie
focuses on the villains.

10. What is it?
• The Revengers is not your average
superhero movie. In fact, it’s not a
superhero movie at all. This movie
focuses on the villains.

11. What is it?
• The Revengers is not your average
superhero movie. In fact, it’s not a
superhero movie at all. This movie
focuses on the villains.

13. Jack Napier

14. Jack Napier
• You’ll know him by a different name - the Joker.

15. Jack Napier
• You’ll know him by a different name - the Joker.

16. Jack Napier
• You’ll know him by a different name - the Joker.
• In the movie, his decent into madness, and his
identity as the Joker, is shown.

17. Jack Napier
• You’ll know him by a different name - the Joker.
• In the movie, his decent into madness, and his
identity as the Joker, is shown.

18. Jack Napier
• You’ll know him by a different name - the Joker.
• In the movie, his decent into madness, and his
identity as the Joker, is shown.
• While still a main participant, he is more of a
secret mastermind/puppeteer.

20. Wilson Fisk

21. Wilson Fisk
• More commonly known as the Kingpin.

22. Wilson Fisk
• More commonly known as the Kingpin.

23. Wilson Fisk
• More commonly known as the Kingpin.
• Movie gives a background and childhood,
designed to make the audience more
empathetic to him.

24. Wilson Fisk
• More commonly known as the Kingpin.
• Movie gives a background and childhood,
designed to make the audience more
empathetic to him.

25. Wilson Fisk
• More commonly known as the Kingpin.
• Movie gives a background and childhood,
designed to make the audience more
empathetic to him.
• Is a key planner, and source of resources in the
movie.

27. Harleen

28. Harleen
• You’ll know her as Harley Quinn, the Joker’s
sidekick and lover.

29. Harleen
• You’ll know her as Harley Quinn, the Joker’s
sidekick and lover.

30. Harleen
• You’ll know her as Harley Quinn, the Joker’s
sidekick and lover.
• As an intern at Arkam Asylum, Harleen took part
in evaluating Jack Napier.

31. Harleen
• You’ll know her as Harley Quinn, the Joker’s
sidekick and lover.
• As an intern at Arkam Asylum, Harleen took part
in evaluating Jack Napier.

32. Harleen
• You’ll know her as Harley Quinn, the Joker’s
sidekick and lover.
• As an intern at Arkam Asylum, Harleen took part
in evaluating Jack Napier.
• She eventually fell in love with him, and aided
him in his escape, and many future plots.

33. Harleen
• You’ll know her as Harley Quinn, the Joker’s
sidekick and lover.
• As an intern at Arkam Asylum, Harleen took part
in evaluating Jack Napier.
• She eventually fell in love with him, and aided
him in his escape, and many future plots.

35. Floyd

36. Floyd

37. • Villain name - Deadshot.
Floyd

38. • Villain name - Deadshot.
Floyd

39. • Villain name - Deadshot.
• After initially wanting to be a crime fighter,
Lawton became a villain when he tried to
replace Batman.
Floyd

40. • Villain name - Deadshot.
• After initially wanting to be a crime fighter,
Lawton became a villain when he tried to
replace Batman.
Floyd

41. • Villain name - Deadshot.
• After initially wanting to be a crime fighter,
Lawton became a villain when he tried to
replace Batman.
• Out for revenge, he eagerly joined up with the
other villains.
Floyd

43. Arkady

44. Arkady
• Goes by the name Omega Red.

45. Arkady
• Goes by the name Omega Red.

46. Arkady
• Goes by the name Omega Red.
• Originally a Russian-born serial killer, but was
experimented on in hopes that he would be a Russian
super-soldier similar to Captain America.

47. Arkady
• Goes by the name Omega Red.
• Originally a Russian-born serial killer, but was
experimented on in hopes that he would be a Russian
super-soldier similar to Captain America.

48. Arkady
• Goes by the name Omega Red.
• Originally a Russian-born serial killer, but was
experimented on in hopes that he would be a Russian
super-soldier similar to Captain America.
• Proves his usefulness and disdain for anything good in
the escape from Arkam Asylum, and so earns a place
in the team of villains.

49. Arkady
• Goes by the name Omega Red.
• Originally a Russian-born serial killer, but was
experimented on in hopes that he would be a Russian
super-soldier similar to Captain America.
• Proves his usefulness and disdain for anything good in
the escape from Arkam Asylum, and so earns a place
in the team of villains.

51. Competition Analysis

52. Competition Analysis

53. Competition Analysis
• Competition Criteria:

54. Competition Analysis
• Competition Criteria:
• Action genre films

55. Competition Analysis
• Competition Criteria:
• Action genre films
• Hero/villain films.

56. Competition Analysis
• Competition Criteria:
• Action genre films
• Hero/villain films.
• Summer 2012 release.

57. Competition Analysis
• Competition Criteria:
• Action genre films
• Hero/villain films.
• Summer 2012 release.
• Large size of production (Hollywood stars,
special effects, etc)

58. Competition Analysis
• Competition Criteria:
• Action genre films
• Hero/villain films.
• Summer 2012 release.
• Large size of production (Hollywood stars,
special effects, etc)
• Major production studios.

60. Key Competitors

61. Key Competitors
• Star Trek 2 (Paramount)

62. Key Competitors
• Star Trek 2 (Paramount)
• Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion
by association for our own film because it is not a superhero film. With a worldwide
gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was
a phenomenal financial success in 2009.

63. Key Competitors
• Star Trek 2 (Paramount)
• Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion
by association for our own film because it is not a superhero film. With a worldwide
gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was
a phenomenal financial success in 2009.
• The Amazing Spider Man (Columbia Pictures)

64. Key Competitors
• Star Trek 2 (Paramount)
• Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion
by association for our own film because it is not a superhero film. With a worldwide
gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was
a phenomenal financial success in 2009.
• The Amazing Spider Man (Columbia Pictures)
• It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of
2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia
Pictures production of that character's adventures.

65. Key Competitors
• Star Trek 2 (Paramount)
• Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion
by association for our own film because it is not a superhero film. With a worldwide
gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was
a phenomenal financial success in 2009.
• The Amazing Spider Man (Columbia Pictures)
• It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of
2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia
Pictures production of that character's adventures.
• The Dark Knight Rises (Warner Bros)

66. Key Competitors
• Star Trek 2 (Paramount)
• Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion
by association for our own film because it is not a superhero film. With a worldwide
gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was
a phenomenal financial success in 2009.
• The Amazing Spider Man (Columbia Pictures)
• It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of
2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia
Pictures production of that character's adventures.
• The Dark Knight Rises (Warner Bros)
• This will probably be the second most popular release of next summer after The
Avengers. Like the rest of the films in this list, it will have plenty of action, use famous
Hollywood stars and high-tech special effects.

67. Key Competitors
• Star Trek 2 (Paramount)
• Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion
by association for our own film because it is not a superhero film. With a worldwide
gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was
a phenomenal financial success in 2009.
• The Amazing Spider Man (Columbia Pictures)
• It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of
2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia
Pictures production of that character's adventures.
• The Dark Knight Rises (Warner Bros)
• This will probably be the second most popular release of next summer after The
Avengers. Like the rest of the films in this list, it will have plenty of action, use famous
Hollywood stars and high-tech special effects.
• The Avengers (Paramount)

68. Key Competitors
• Star Trek 2 (Paramount)
• Perhaps the most challenging competitor, Star Trek 2 brings no benefits of promotion
by association for our own film because it is not a superhero film. With a worldwide
gross box office revenue of $385,680,447 (according to IMDB), the first Star Trek was
a phenomenal financial success in 2009.
• The Amazing Spider Man (Columbia Pictures)
• It meets all five competition criteria. Spider Man is to be released in 3D, on July 3rd of
2012. This is a superhero film from MARVEL Comics and it is the fourth Columbia
Pictures production of that character's adventures.
• The Dark Knight Rises (Warner Bros)
• This will probably be the second most popular release of next summer after The
Avengers. Like the rest of the films in this list, it will have plenty of action, use famous
Hollywood stars and high-tech special effects.
• The Avengers (Paramount)
• While it is a competing film, we believe the promotion of The Avengers will generate
audience for our movie as well because The Revengers presents the other side of the
traditional hero v. villain struggle.

70. Why will it sell?

71. Why will it sell?

72. Why will it sell?
• The Revengers will be a successful motion picture,
because:

73. Why will it sell?
• The Revengers will be a successful motion picture,
because:

74. Why will it sell?
• The Revengers will be a successful motion picture,
because:
• It capitalizes on the success and popularity of the
superhero/action movie genre.

75. Why will it sell?
• The Revengers will be a successful motion picture,
because:
• It capitalizes on the success and popularity of the
superhero/action movie genre.

76. Why will it sell?
• The Revengers will be a successful motion picture,
because:
• It capitalizes on the success and popularity of the
superhero/action movie genre.
• It’s unique, in that it tells the other side of common
hero/villain stories.

77. Why will it sell?
• The Revengers will be a successful motion picture,
because:
• It capitalizes on the success and popularity of the
superhero/action movie genre.
• It’s unique, in that it tells the other side of common
hero/villain stories.

78. Why will it sell?
• The Revengers will be a successful motion picture,
because:
• It capitalizes on the success and popularity of the
superhero/action movie genre.
• It’s unique, in that it tells the other side of common
hero/villain stories.
• Audiences will see villains in a whole new light.

79. Why will it sell?
• The Revengers will be a successful motion picture,
because:
• It capitalizes on the success and popularity of the
superhero/action movie genre.
• It’s unique, in that it tells the other side of common
hero/villain stories.
• Audiences will see villains in a whole new light.

81. Programming Platform

82. Programming Platform
• Why action movie genre?

83. Programming Platform
• Why action movie genre?
• Action movies are big right now, capitalizing on that popularity while
bringing a fresh spin to it will help make The Revengers a success.

84. Programming Platform
• Why action movie genre?
• Action movies are big right now, capitalizing on that popularity while
bringing a fresh spin to it will help make The Revengers a success.
• Why Summer 2012?

85. Programming Platform
• Why action movie genre?
• Action movies are big right now, capitalizing on that popularity while
bringing a fresh spin to it will help make The Revengers a success.
• Why Summer 2012?
• Because so many other action films are coming out in Summer 2012, it
will be a great way to generate free publicity for, and interest in, our
own movie.

86. Programming Platform
• Why action movie genre?
• Action movies are big right now, capitalizing on that popularity while
bringing a fresh spin to it will help make The Revengers a success.
• Why Summer 2012?
• Because so many other action films are coming out in Summer 2012, it
will be a great way to generate free publicity for, and interest in, our
own movie.
• Who’s the target audience?

87. Programming Platform
• Why action movie genre?
• Action movies are big right now, capitalizing on that popularity while
bringing a fresh spin to it will help make The Revengers a success.
• Why Summer 2012?
• Because so many other action films are coming out in Summer 2012, it
will be a great way to generate free publicity for, and interest in, our
own movie.
• Who’s the target audience?
• Primarily young adult men, as they are the typical audience for action
films. But our marketing team will work on targeting a wider range of
audience members as well.

89. Advertising Platform

90. Advertising Platform
• Objective

91. Advertising Platform
• Objective
• Convince 11-50 year olds that The
Revengers is worth the charge of
admission.

92. Advertising Platform
• Objective
• Convince 11-50 year olds that The
Revengers is worth the charge of
admission.
• Positioning Statement:

93. Advertising Platform
• Objective
• Convince 11-50 year olds that The
Revengers is worth the charge of
admission.
• Positioning Statement:
• “Anarchy is alive. The Revengers is
next summer’s must-see blockbuster.”

100. Sample Ad Spot

101. Sample Ad Spot