Vladimir Bozovic i Bojan Radojevic - Event

Trainer : Vladimir Bozovi ć E vent EVENT is short term or long term project, individual or in the group, based on the clearly defined goals and target audiences, and organized with a purpose to attract attention and gain affection for certain product, service or an idea.

EVENT TYPES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

ENTERTAINMENT EXCITEMENT ENTERPRISE Idea (not budget) is the one to help us achieve all 3 E elements! RED THREAD is the basic idea , project message which should be recognized through the entire project! ONE RED THREAD ACHIEVES ALL 3E

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT ARE THE FACTORS OF THE SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WRITE IN CAPITAL LETTERS ,[object Object],[object Object],[object Object],[object Object]

C ri ses situa t i on ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Everything according to law ,[object Object],[object Object],[object Object],[object Object],[object Object]

What the manager should be like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The day after ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Spon s ors hips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why sponsorship? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why spon s or your proje c t ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefit s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EVALUATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

N ever forget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unfortunately , it can happen … ,[object Object],[object Object],[object Object],[object Object]

But, n ot to you, because you were careful! ,[object Object]

Trainers: Vladimir Božović i Bojan Radojević MESSAGE CREATION

TARGET GROUPS What are terget groups Identifiction of the target group Working with target groups

MEDI A APPEARANCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOR Big ratings Pre s ent i n g of “ our ” truth Free advertisement N ew medi a c onta c t AGAINST Exercise Avoid unpleasant experience You do not want to reveal business secrets I am not for TV Journalist is dangerous

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MEDIA RELATIONS ,[object Object],[object Object],[object Object]

WHAT WILL WE LEARN TODAY? ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

C OM M UNI C A T I ON STRATE GIC PL A N N IN G OF C O M MUNI C A T I ON TEN RULES OF C OM M UNI C A T I ON RULES FOR WORKING WITH MEDIA

STRATEG Y OF C OM M UNI C A T I ON Med ia are me c hani s m s for conveying messages , an d not a goal itself

Vladimir Bozovic i Bojan Radojevic - Event

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