The document analyzes social media engagement for telecom brands in India between June and July 2014. It ranks posts based on the KRDS Engagement Score, which calculates engagement based on likes, shares, and comments relative to the number of fans. The top sections show the top 5 brand specific posts, top 5 promotional posts, and top 5 generic posts based on this score. Contact information is provided for the Business Development Executive at KRDS India.
2. Brands Considered
Based on data gathered between June and July 2014
Fans: 1,40,13,900 Fans: 1,15,85,700Fans: 1,18,26,627
Fans: 84,97,009 Fans: 64,71,948 Fans: 55,89,417
4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on telecom & mobile pages in India using the KRDS Engagement Score.
5. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information