Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fashion & Retail.
What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!
2. Brands Considered
Fans: 94,48,988Fans: 2,16,88,102
Fans: 44,51,164
Fans: 58,02,872
Fans: 34,92,218 Fans: 32,44,663
Based on data gathered between June and July 2014
4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
5. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information