170 original Facebook posts (copy and creative) for the 60-day campaign 30k+ FANS ADDED Reach of 2,11,502 24k ACIONS TAKEN ON POSTS (2.5k last year) 40% REGISTRATIONS THROUGH SOCIAL 500+ POSITIVE COMMENTS (40 last year) 58% AVERAGE POST ENGAGEMENT 40% INCREASE IN BRAND SENTIMENT 30 NEGATIVE REVIEWS (250 last year) 2500+ QUERIES HANDLED ON FB & TWITTER

1. FOR
FOR

2. • To create awareness about the event & pull traffic
to their website and influence registrations
OBJECTIVES
• Negate the bad experiences of participants last year
• To increase followers on their social platforms

3. Vodafone Cycling Marathon’15
170 original Facebook posts (copy and creative) for the 60-day campaign
across these categories and themes.
10 reasons
why VCM 15
is better
than
VCM 14
Bicycle
jokes
Bicycle
Diaries
(tied to radio
event)
BICYCLE
BET (tied to
on-ground
activation)
104 HOURS
OF
CYCLING
(tied to radio
event)
VCM Green
City (tied
to Twitter
campaign
with
#VCM15)
Content Strategy

4. Vodafone Cycling Marathon’15
Custom
Audience
Ads to lure
last year
participants
Social Ad strategy
Look-alike
audience to
bring fresh
registrations
55% traffic to
the website
came via
Social Ads

5. Vodafone Cycling Marathon’15
BEST REACHED POSTS (Organic)
Organic
reach
Rate
78%
Organic
reach
Rate
24%
Organic
reach
Rate
20%

6. Vodafone Cycling Marathon’15
BEST ENGAGED POSTS
Engagement Rate
310%
Engagement Rate
117%

7. Vodafone Cycling Marathon’15
30273
FANS ADDED
2,11,502
REACH
58%
AVERAGE POST
ENGAGEMENT
55%
OF TRAFFIC TO WEBSITE WAS
FROM SOCIAL
40%
REGISTRATIONS THROUGH
SOCIAL
40%
INCREASE IN BRAND
SENTIMENT
RESULTS FOR THE PERIOD- Jan’15 to Mar’15 with KRDS in charge
2500+
QUERIES HANDLED ON
FB & TWITTER
510POSITIVE COMMENTS
( 40 last year)
30
NEGATIVE REVIEWS
(250 last year)

8. Vodafone Cycling Marathon’15
2.7 K
FANS ADDED
127
POSTS MADE
ENGAGEMENTS
2.5K
30.2 K
FANS ADDED
170
POSTS MADE
ENGAGEMENTS
24 K
BEFORE
Dec’13
To
16th
Feb’14
WITH
Jan’15
To
Mar’15
1000+ Tweets
From 200+ relevant followers
N/A
TWEETS

9. Vodafone Cycling Marathon’15
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
TOTAL CUMULATED PAGE REACH*
POST REACH
KRDS EFFECT
KRDS EFFECT
BEFORE KRDS
Dec’13-Feb’14
Since KRDS took over
Jan’15- Mar’15
EVENT DAY
2014
POST REACH-
42,658
EVENT DAY
2015
POST REACH-
1,23,655
* Total Cumulated Page Reach is the sum of reach of all the posts for each month

10. THANK YOU
www.krds.com
feed.krds.com twitter.com/KRDS
facebook.com/KRDS
contact@krds.com