WeChat Data Report
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October 2015 Data from Tencent, illustrated by KRDS
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WeChat Data Report
- 1. FOR WECHAT USAGE REPORT Data : Tencent, october 2015
- 2. PART I: GENERAL DATA
- 3. FOCUS APPUSER DATA AVERAGE DAILY LOGGED IN USER ACCOUNTS – SEP 2015 570,000,000 Data : Tencent, october 2015
- 4. DAILY ACTIVE USERS (DAU) EVOLUTION 49 % 64 % DAU has grown faster than WeChat’s total user base! 2014 2015 Data : Tencent, october 2015
- 5. FOCUS APPCOVERAGE RATE ON CITY LEVEL 27 % 1st Tier Cities 2nd Tier Cities 3rd Tier Cities 4th Tier Cities 5th Tier Cities 43% 28% 27% 69% 93% Data : Tencent, october 2015
- 6. FOCUS APP DAILY AMOUNT OF VIDEO & VOICE CALLS 280,000,000 MINUTES OR 540 YEARS! Data : Tencent, october 2015
- 7. FOCUS APP PART II: USER BEHAVIOUR INSIGHT
- 8. FOCUS APP 60% USERS AGED BETWEEN 15 – 29 years old 128 FRIENDS ON AVERAGE Data : Tencent, october 2015
- 9. FOCUS APP 22:00 22:30 PEAK ENGAGEMENT TIME: IN 2015 IN 2014VS. Data : Tencent, october 2015
- 10. FOCUS APP Most Popular WeChat video & voice call destinations (International) Data : Tencent, october 2015
- 11. FOCUS APP THANK YOU READING HABITS: CONTENT POPULARITY HEALTH & WELLNESS NATIONAL NEWS ENTERTAINMENT GOSSIP AMONG USERS BORN IN THE 60’s AMONG USERS BORN IN THE 80’s AMONG USERS BORN IN THE 90’s Data : Tencent, october 2015
- 12. FOCUS APP THANK YOUPEAK READING TIME 20:00 – 22:00 Data : Tencent, october 2015
- 13. FOCUS APP THANK YOU FREQUENCY AND LENGTH OF READING 7 Articles Per Day THE AVERAGE WECHAT USER READS WHICH IS THE EQUIVALENT OF THE LENGTH OF 1 Full Novel Per Month THE AVERAGE ARTICLE LENGTH IS AROUND 1,000 Characters Data : Tencent, october 2015
- 14. FOCUS APPTRAVEL HABITS BASED ON LOCATION TAGGING FEATURE OF WeChat MOMENTS Data : Tencent, october 2015
- 15. FOCUS APPWORKOUT HABITS PEAK WALKING TIME 20:00 – 21:00 BASED ON STEP COUNT DATA FROM WeRun FITNESS TRACKING FEATURE Data : Tencent, october 2015
- 16. FOCUS APPSHOPPING HABITS PEAK SHOPPING TIME ON WeChat 1.3x MoreMALE SHOPPERS SPEND THAN FEMALE USERS ON A MONTHLY BASIS 10:00 & 22:00 POPULAR ITEMS SOLD: Data : Tencent, october 2015
- 17. FOCUS APPGAMING HABITS 15% WeChat USERS ARE ACTIVE GAME PLAYERS 75% OF THEM PLAY MORE THAN 10 MINUTES/DAY Data : Tencent, october 2015
- 18. FOCUS APP PART III: A DAY IN THE LIFE OF A WeChat USER
- 19. FOCUS APP Wake up – Read Moments7:00 7:45 On the Road to Work – Read Articles, Play WeChat Games 8:30 Arriving at company – Buy Breakfast with WeChat Payment 9:00 Begin Working – Check Group Chat Messages 10:00 Break – Read and send WeChat Messages and Moments Data : Tencent, october 2015
- 20. FOCUS APP Having Lunch – Buy Lunch with Lucky Money & WeChat Payment12:00 12:45 Lunch Break Shopping – JD.com or Participate in Group Chats 17:00 Leaving Company – Read Moments 18:00 Way Back Home – Buy Dinner with WeChat Payment 20:00 Watch TV – Read Articles, Chat, Interact with Friends’ Moments, Shopping on JD.com, Play WeChat Games 22:00 In bed – Chat with Friends, Send/Receive Lucky Money Data : Tencent, october 2015
- 21. FOCUS APP PART IV: ONE YEAR IN THE LIFE OF A WeChat USER
- 22. FOCUS APPUsers are more content during the following holidays/special moments: Data : Tencent, october 2015
- 23. THANK YOU
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