Scaling API-first – The story of a global engineering organization
CrowdCrew project - Venture Lab 2012 OAP
1.
2. THE INTRO
Team: CrowdCrew
Project: CrowdKeys
Team Members:
Massimo Riera (Team Lead)
Enrico Bruttomesso (Software Engineer)
Ciro Spedaliere (Business Developer)
Antonio Maccioni (Developer)
Antonio Santagiuliana (Firmware Engineer)
About CrowdKeys
A web app to make easier earning money with online works.
The application helps costumers to find and manage crowdsourcing job offers
It matches the best fit to the customer skills.
3. THE CROWDSOURCING
Crowdsourcing
How it works
2 4
A client needs The best solution
a digital service He publishes the brief wins
logo, site, code, copy detailed needs work delivered and paid
1 He chooses
crowdsite and budget
99Design, oDesk , Guru 3 Crowdsourcers send
solutions
mockups, demo, samples 5
These crowdsourcing platforms allow every web user to get
online works from around the world and available
in every device.
4. THE SCENARIO
In 2011
1755
crowdsourcing
platforms
67 millions of job offers
More than 170,000 new freelance projects per day
Online job offer amount is huge and dramatic growing
but spread in around 2 thousands platforms.
5. THE SERVICE
CrowdKeys makes easier the crowdsourcer life
This web app customizes the work research in order to get the
best jobs opportunities matching user skills.
Everyone gets a lot of new opportunities.
6. THETOOLS
CrowdKeys helps costumer to be a more competitive freelancer.
It is composed by 3 tools:
Select the best
freelance job the
web offers
Manage the job issues
and client feedback
Co-work tool that
allows the user to create
a short creative team
7. THE CROWD SEARCHER
Smart Queries
• Job categories
• Crowdsourcing
platforms
• Budget
• Deadline
• Competitors
Dedicated search engine advantages
• Quick and focused results
• Discovering new crowdsourcing platforms
• Better paid works
• Being more competitive
8. THE MARKET SIZE
240
100 M 750.500.000
2009
M (proiezione)
28
M 1.200.000.000
2010
Crowdsourcers in the world
The number of crowdsourcers increases at a rate of
double every year. They were 28 millions in 2008, 100
2.000.000.000
millions in 2010 and probably they will be about 240
millions at the end of 2012. 2011
The market size and trend growing is relevant.
In the 2011 2billions $ paid for crowdjobs.
9. THECOMPETITORS Crowdjob
aggregator
Vertical
Search
Engines
Traditional
Job offer
sites
CrowdKeys
Indirect competitors
There are two main groups of
indirect competitors: the search
engines of single platforms and
sites that organize traditional
job offers.
10. THEREVENUE MODEL
Basic service totally Free plus
Premium service with advanced features.
Crowdsourcing platforms pay for every new user CrowdKeys send to them
and for every new project opened from them.
Thousands of offers are thousands of pages where place focused advertisement
Freemium Premium Premium
11. THETEAM
Ciro Spedaliere
Business Developer
Enrico Bruttomesso
Software Engineer
Massimo Riera
Designer
Antonio Santagiuliana
Antonio Maccioni Firmware Engineer
Developer