4. COMMUNITY ENGAGEMENT
Lessons Learned
DIGITAL ANGUS
25 JAN 2014
MOTIVATED PEOPLE
VOLUNTEERS ARE KEY TO THE SUCCESS OF ANY COMMUNITY RUN
ORGANISATION OR EVENT, TELL YOUR STORY, EMPOWER THEM, AND
REWARD THEIR EFFORTS.
People make everything work, when they’re
well motivated amazing things can happen!
5. COMMUNITY ENGAGEMENT
Lessons Learned
DIGITAL ANGUS
25 JAN 2014
COMMUNITY ASSETS
WORKING WITH LOCAL GROUPS AND ORGANISATIONS HELPS US
REDUCE EVENT COSTS AND BUILD RELATIONSHIPS. CROSS
PROMOTION OF PHOTO CONTENT AND ATTRACTS MORE VOLUNTEERS
LOCAL BUSINESSES, FARMERS,
COMMUNITY GROUPS,
SCHOOLS AND VOLUNTEERS
6. COMMUNITY ENGAGEMENT
Lessons Learned
DIGITAL ANGUS
25 JAN 2014
NEGATIVE COMMENTS
LION KING MEME PAINTS BRECHIN AS A DOUR DARK PLACE HITS NATIONAL PRESS
WE TURN MEME TO SPIN THE OPPOSITE TO PROMOTE OUR EVENTS
TURN THE LION INTO THE BRAVO MASCOT
SPIN NEGATIVE TO A POSITIVE:
OWN THE STORY
7. COMMUNITY ENGAGEMENT
Lessons Learned
DIGITAL ANGUS
25 JAN 2014
PR / MARKETING
WE CREATED POSTERS TO PROMOTE OUR EVENTS, POSTED ON FB AND
DISPLAYED ON LOCAL BUSINESSES WINDOWS.
SHOP LOCAL AND WIN PROMOTION TO SUPPORT LOCAL BUSINESS
AWARENESS OF EVENT AND
EXPOSURE FOR LOCAL BUSINESSES
8. COMMUNITY ENGAGEMENT
Lessons Learned
DIGITAL ANGUS
25 JAN 2014
MEDIA ARCHIVE
WE HIRED PHOTOGRAPHER FOR OUR HARLEY EVENT
ASSIGN VOLUNTEER TO TAKE PHOTO/VIDEO AT EVENTS
BUILD ARCHIVE OF STOCK CONTENT
PHOTO’S ARE KEY TO SOCIAL
MEDIA, BUILD YOUR ARCHIVE
OF QUALITY CONTENT
9. COMMUNITY ENGAGEMENT
Lessons Learned
DIGITAL ANGUS
25 JAN 2014
BRAVO BRECHIN - SOCIAL MEDIA STRATEGY 2014
Expand Social Media Network
Youtube, Twitter, Pinterest, Google+
Expand Social Media Content
questions, polls, surveys, branded content
Expand Local Network
Reach out to more groups, skillshare
Define Goals and Roles
Double event likes, training, assign admins and tasks
PR/Marketing guides/plan
Event PR timeline, build a media team with high school