Blogging & Clients
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Topics to be covered include how to use blogs to market your brand, company or client; blogging networks (Mommy Blogging Network); FTC guidelines; vlogs; micro-blogging and examples of branded blogs. By: @KathleneHestir of @Engauge Digital
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Blogging & Clients
- 1. Blogging and Clients By: @KathleneHestir
- 12. CORPORATE VOICE
- 19. TRAVEL
- 24. AUTOMOTIVE
- 32. COMMUNITIES
Notes de l'éditeur
- Rubbermaid - Adventures in Organization: Rubbermaid experts share real life stories, experiences, insights and other tidbits. - Caters to family bloggers
- The final element of a great company blog is the sidebar. A company blog that has an excellent sidebar is, believe it or not, Wal-Mart's Checkout blog . The Checkout blog includes one key element on its sidebar that most blogs total overlook: pics of all its writers, and links to their bio. This is HUGELY important, but again most blogs, even most great ones, totally forget to add pics and bios for its writers. The blog also has Flickr pics, a section explaining what the blog is about (another key sidebar component that's often overlooked), categories, and a search box right at the top. It also includes a robust blogroll featuring many NON Wal-Mart blogs/sites!
- Like I’m reading a trendy travel magazine
- This blog is definitely meant to reach out to the mommy blogging network Mommy – Best Western Enthusiast Most of her posts are about travel tips for families and actually provide good content, funny stories about children, and general helpful tips that other parents would actually want to ead. It is very under-the-radar advertising - Set up in blogger platform
- Posts are only responsive and come every few weeks.
- Newell Rubbermaid Different tags
- Two Parts: My Starbucks Ideas ( This blog is meant to reach out to Starbucks customers to see what they think and want in future products.) SHARE – VOTE – DISCUSS – SEE “ Ideas so far” – product, experience or involvement ideas from customers “ Most Recent Ideas” “ Question of the Day” – Daily product related questions “ Leaderboard” – Ranks users based on how many comments they have left on the blog “ Featured Starbucks Idea Partners” – The idea community moderators “ Ideas in Action” – Ideas from customers that Starbucks is actually using My Ideas in Action (This is where Starbucks provides content) Post every 1-2 days Corporate Starbucks employees blog here about all things Starbuck: Action Grant Programs Starbucks Twitter Account Environmental Initiatives Lunch options under 400 calories New store locations Philanthropy New products Each employee introduces themselves and their job at the company. There is a picture of them next to post.