How would you Inspire and Mobilize India’s youth to Vote in the Indian General Elections 2014 using social mobile apps?

1. Indian General Elections 2014
and
Social Mobile Apps

2. Earlier!
 People vote their candidates
 Ballots and political campaigns
Fate Decided?

4. Now?

6. But the Big Question?
How would you Inspire and Mobilize India’s
youth to Vote in the Indian General Elections
2014 using social mobile apps?

7. India Today
• 64% of our population is in the age bracket of 15-64 years
• The median age is 25 years
• i.e. more than 50% of India’s current population is below the
age of 25 and over 65% below the age of 35.

9. Delhi elections has shown that at least 50%
of 18-19-year-olds in Delhi haven’t even
registered to vote.

12. If you want to be the change!
“VOTE”

13. How can we make Young India vote?
Create Awareness
Being Social is the key
A recent study reveals that the biggest spike of
smartphone users is in the youngest age group
between 18 to 22 years, where numbers have
gone from 5% in 2012 to 22% in 2013, a four-fold
increase.

14. How Social Media apps can help?

15. 1. Customer Engagement Programs
Chatime Malaysia partnered with WeChat
offering users an opportunity to redeem and
purchase 1 million cups of Chatime worth over
RM6 million through digital coupons made
available via the WeChat platform.




Personalized Engagement
Mobile Engagement
Real time interactions
More Opinions, More Sharing

16. 2. Games
 Addicted to Games
 More Engagements
 Create a sync

17. 3. Connect users from offline to online
 Political Gatherings to Groups
on social apps
 More reach with minimal spend

18. 4. Social Platform
 Perfect Example of Citizen retaking the
ownership
 Citizens involved in decision making
 Send personalized messages to citizens

19. Are Not Real Anymore!!!