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Facebook For B2B Companies: Is It Worth It?

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Krishna De
Krishna De

Are you a B2B company and wondering if Facebook is relevant for your organisation? That is the question that Krishna De (http://www.KrishnaDe.com) addressed at a recent social media event for B2B Companies hosted by Dell in London. This was a facilitated session where delegates also shared their experience of using Facebook in their B2B company. If you have questions about using Facebook as part of your marketing and communications plan you can post your questions at http://www.Facebook.com/BizGrowthMedia If you have questions about using social media as part of your marketing and communications plan you can post your questions at http://www.Facebook.com/KrishnaDe

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Facebook For B2B Companies: Is It Worth It? A Discussion On Best Practices For Using Facebook Krishna De BizGrowthNews.com @KrishnaDe on Twitter © Krishna De 2011, BizGrowthNews.com Twitter hash tag #dellb2b
What opportunities do you see for using Facebook as part of your marketing and communications plan? © Krishna De 2011, BizGrowthNews.com
Promote your business with Facebook Ads © Krishna De 2011, BizGrowthNews.com
Build a community of fans with a Facebook Page © Krishna De 2011, BizGrowthNews.com
Attract new customers and leads with Facebook Deals © Krishna De 2011, BizGrowthNews.com
Integrate Facebook with your website using Facebook Social Plugins © Krishna De 2011, BizGrowthNews.com
Define your purpose for using Facebook © Krishna De 2011, BizGrowthNews.com
Determine your objectives and how you will measure your effectiveness © Krishna De 2011, BizGrowthNews.com
Develop your content plan - remember to be engaging and educational © Krishna De 2011, BizGrowthNews.com
Learn to listen and manage your reputation online and publish your comment policy © Krishna De 2011, BizGrowthNews.com
Don’t just syndicate and cross post Find ways to integrate your marketing Encourage participation Provide exclusive content Explore opportunities for F-commerce © Krishna De 2011, BizGrowthNews.com
Which B2B Facebook Pages do you recommend? Facebook.com/DellBusiness (DellSocialMedia) Facebook.com/ErnstAndYoungCareers Facebook.com/Enchantment Facebook.com/SMExaminer © Krishna De 2011, BizGrowthNews.com Facebook.com/Hubspot
Source: ExactTarget.com © Krishna De 2011, BizGrowthNews.com
Don’t forget to integrate your marketing © Krishna De 2011, BizGrowthNews.com
Let’s keep in touch www.Facebook.com/KrishnaDe © Krishna De 2011, BizGrowthNews.com
Connect With Krishna Subscribe to the ezine and access exclusive tutorials www.BizGrowthExpress.com Discover marketing and social media resources www.BizGrowthResources.com Read in-depth marketing tips and case studies at www.BizGrowthNews.com Find tips for using Facebook to market your business at www.Facebook.com/BizGrowthMedia Access digital marketing and social media tutorials at www.Facebook.com/KrishnaDe © Krishna De 2011, BizGrowthNews.com Watch digital marketing tutorials on www.YouTube.com/BizGrowthTV Keep up to date with marketing news at www.Twitter.com/KrishnaDe

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Facebook For B2B Companies: Is It Worth It?

  • 1. Facebook For B2B Companies: Is It Worth It? A Discussion On Best Practices For Using Facebook Krishna De BizGrowthNews.com @KrishnaDe on Twitter © Krishna De 2011, BizGrowthNews.com Twitter hash tag #dellb2b
  • 2. What opportunities do you see for using Facebook as part of your marketing and communications plan? © Krishna De 2011, BizGrowthNews.com
  • 3. Promote your business with Facebook Ads © Krishna De 2011, BizGrowthNews.com
  • 4. Build a community of fans with a Facebook Page © Krishna De 2011, BizGrowthNews.com
  • 5. Attract new customers and leads with Facebook Deals © Krishna De 2011, BizGrowthNews.com
  • 6. Integrate Facebook with your website using Facebook Social Plugins © Krishna De 2011, BizGrowthNews.com
  • 7. Define your purpose for using Facebook © Krishna De 2011, BizGrowthNews.com
  • 8. Determine your objectives and how you will measure your effectiveness © Krishna De 2011, BizGrowthNews.com
  • 9. Develop your content plan - remember to be engaging and educational © Krishna De 2011, BizGrowthNews.com
  • 10. Learn to listen and manage your reputation online and publish your comment policy © Krishna De 2011, BizGrowthNews.com
  • 11. Don’t just syndicate and cross post Find ways to integrate your marketing Encourage participation Provide exclusive content Explore opportunities for F-commerce © Krishna De 2011, BizGrowthNews.com
  • 12. Which B2B Facebook Pages do you recommend? Facebook.com/DellBusiness (DellSocialMedia) Facebook.com/ErnstAndYoungCareers Facebook.com/Enchantment Facebook.com/SMExaminer © Krishna De 2011, BizGrowthNews.com Facebook.com/Hubspot
  • 13. Source: ExactTarget.com © Krishna De 2011, BizGrowthNews.com
  • 14. Don’t forget to integrate your marketing © Krishna De 2011, BizGrowthNews.com
  • 15. Let’s keep in touch www.Facebook.com/KrishnaDe © Krishna De 2011, BizGrowthNews.com
  • 16. Connect With Krishna Subscribe to the ezine and access exclusive tutorials www.BizGrowthExpress.com Discover marketing and social media resources www.BizGrowthResources.com Read in-depth marketing tips and case studies at www.BizGrowthNews.com Find tips for using Facebook to market your business at www.Facebook.com/BizGrowthMedia Access digital marketing and social media tutorials at www.Facebook.com/KrishnaDe © Krishna De 2011, BizGrowthNews.com Watch digital marketing tutorials on www.YouTube.com/BizGrowthTV Keep up to date with marketing news at www.Twitter.com/KrishnaDe