1. OBJECTIVE
To secure a position in the field of Business Administration and Marketing Communications that will further challenge my educational and professional skills in contribution to a company that encourages corporate
experiential development, a sense of community, and substantial results.
KRISTACABALLERO
Extensive Skills. Developing Passion.. Desire for Success.
ABOUT ME
Name:
Krista-louise P. Caballero
DOB:
09/10/1991
Nationality: Filipino
Location:
Stockholm st. Pasig
Greenpark Village,
Manggahan
Contact #s: (63) 927 982 4130
(02) 6453975
Email:
kristapcaballero.work@
gmail.com
WORK EXPERIENCE
BUENSALIDO
PUBLIC
RELATIONS
Intern
UNILEVER
CLOSE UP
BRANDTASTIC
Over-all
2nd Runner Up
November 2012
Represented Ateneo de Manila University in a marketing
competition. Produced a full pledge Integrated Marketing
Communicationcampaign idea for Close Up showcasing an
effective message to the young adults to gain confidence
by using Close Up everyday. Worked with a group four
mentors from Unilever Philippines.
OWND
STICKRS
INC.
Director
April 2012 - May 2013
Ownd Stickrs Inc., an incorporation registered under the
SEC, aims to sell a variety of decal stickers and labels. It’s
first line, Bonkrs Stickers, are waterproof and re-adhisive
design stickers used to personalize things of the youth
and young adults.
EDUCATION
ATENEO DE MANILA UNIVERSITY
BS Management, Major in Communications
Technology Management
Minor in Enterprise Development
2009 - 2013
ST. PAUL COLLEGE, PASIG
High School
2005 - 2009
SKILLS
Business
Communication
Creative Media
Events Management
Leadership
Marketing
Public Relations
Strategic Thinking
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Public
Relations
Officer
In charge of all external and pubic relations of Ownd
Stickrs Inc. In charge of finding opportunities for the company to enhance and expand skills in product development, marketing, and sales.
ASSOCIATION
FOR
COMMUNICATIONS
TECHNOLOGY
MANAGEMENT
(ACTM)
Associate Vice
President for
Client Accounts
May 2012 - March 2013
In charge of finding opportunities for ACTM to enhance
their Integrated Marketing Communications skills inside
and outside of Ateneo. In charge of servicing the clients
of MAD Concepts (ACTM’s creative agency), making sure
their needs and wants are met. Trained a team of fifteen
(15) account managers.
Human Resources
Deputy: Programs
for Leadership
Training Cource
(LTC)
AWARDS
Over-all
2nd Runner Up
Unilever Philippines Brandtastic
Marketing Competition (2012)
First Place
The Assembly: Splat T-Shirt Design Contest (2011)
Over-all 4th
Place
Ateneo Dancesports Club Competition
Chorale Leadership & Excellence Award
St. Paul College Pasig (2009)
Deportment
Award
Verge ACTM Year
End Party:
Fashion Show
Head
January - March 2011
Supervised the whole fashion show for Verge. Directed
the flow of models. Styled clothes of Zoo and Tough
Jeans stores. Directed a group of six (6) members and
20 models.
Marketing
Core
REFERENCES
Meryl Algenio
Account Manager
Buensaildo PR
(Former Supervisor)
July 2011 - January 2012
Produced and directed a two-part program for the training course. Invited three speakers to give speeches about
motivational inspirational beliefs relating to leadership.
Conducted several activities that foster team unity and
leadership. Guided the volunteers in executing the activities. Helped in the logistic preparation for the activities.
Spearheaded and briefed a group of 14 volunteers.
April - June 2011
Supervised the whole event. Helped with the logistics.
Produced a successful program. Directed the flow of the
program. Performed exemplary leadership in directing a
group of 25 volunteers.
St. Paul College Pasig (2008)
Jam Munasque
Management Trainee
Unilever Philippines
(Formet Client)
First General
Assembly:
Project Head
St. Paul College Pasig
(2008 to 2009)
Academic Excellence Award
October 2012/May 2013/October 2013
Assisted the Buensalido associates with media relations
for the Philippine Fashion Week: Spring/Summer Collection 2013 and Holiday Collection 2013. Strategized seating
arrangements for seats assigned to the media. Ushered
official media inside the venue. Created and distributed
identification cards and press kits to the media.
Angela Murga
Management Trainee
PMFTC Inc.
(Former Collegue)
Numina
Paradoxia:
Promotions
Head
Contacted sponsors for Verge. Prepared marketing and
sponsorship packages for Zoo and Tough Jeans. Arranged
and provided the Memorandum of Agreement for both
sponsors. Acquired and delivered the ex-deals lent by
sponsors.
July - September 2010
Directed photo shoot to be used for the promotions of
the new media arts contest. Conceptualized and provided
the designs for possible promotions to be used for the
event. Advertised the event on social networking sites and
email blasts.