A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.

1. Emerging Trends in Mobile Krista Neher CEO – Boot Camp Digital 513-702-7929 [email_address]

4. Mobile is Changing Everything.

5. SMS text messaging is used by twice the # of people who use the internet.

6. Click-through rates are higher on mobile than online. Is this sustainable?

8. In two years, 40% of Internet Access will happen from a mobile device.

9. People consume mobile differently.

10. Stop in for short snacking of the medium.

11. Screens are smaller.

12. Phones are getting smarter.

13. Smartphone sales grew 69% in 2008

14. 47% of consumers want an iphone. 30% say too expensive 34% don’t want ATT

15. Location is key.

16. Advertisers know where you are.

17. Mobile is changing search.

18. There is an app for that.

20. Social Mobile

21. Bring web-based social onto the phone.

22. Create a mobile only social network.

23. Create your own social network.

24. A Mobile Panel Wouldn’t Be Complete without Talking about….

26. IPhones are only about 8 percent of the market , but they make up about 40 percent of Internet usage at present.

28. Currently over 60,000 apps in the app store

32. Challenges

33. Fragmentation Carriers Phones Screens Operating Systems

34. Standards are still emerging.

35. Expensive To develop PPC is high

36. Questions?