Personal Branding Exploration for week 4.

1. PERSONAL BRAND EXPLORATION
Kristen Kwasniak
Project & Portfolio I: Week 1
February 5th, 2023

2. Kristen Kwasniak born and raised in Lakeland Florida, which is located between two of the major

3. PROFESSION
Potential Job Titles:
•Artist Manager
•A&R Manager
•Entertainment Specialist
GIRL NEXT DOOR ARCHETYPE –Always
friendly and down-to-earth with anyone I
cross paths with, loyal to everyone in my life.
Surround myself with a positive environment
by allowing everyone to be vulnerable.
Always remembers to remain humble, no
matter what.
Agents and Business Managers of Artists in the Music Industry

4. Music Business Professionals
TARGET AUDIENCE
Lindsey Hargis
Outreach Plan:
•Research the company as well as Lindsey a little
more to know exactly what I should ask
•I will connect with her through LinkedIn and direct
message her.
•Every two to four months I will follow up with her, to
keep in contact.
Outreach Plan:
•I will email Samantha introducing myself as well as
sending a few questions about her company and
her job.
•After the email is sent and we have spoken through
email, I will ask to either get on zoom call or regular
phone call.
•I will follow up with Ms.Sachs every three to six
months, asking her for feedback on my progress
and to stay connected.
, A&R and Business Development
Warren Hatch
Outreach Plan:
•I will email Warren introducing myself and asking for
advice on becoming an artist manager
•After sending the email, I will ask to either do a zoom
call or regular call so that way I can get a better
understanding.
•I will follow up with Warren every three to six months
to stay connected.
Manager, A&R at Republic Records
Samantha Sachs
Director
Senior Recruiter, Talent Acquisition at Sony Music
Entertainment

5. GOALS
Short Term: (2024) Move to Nashville Tn from my
hometown, Obtain a job at Creative Artists Agency.
‣
Mid Term: •(2028) An artist manager, working along
side some of my favorite artists, who’s working on a
plan to create my record label and open a savings
account in order to save money over the next several so
I can open my label.
Long Term: •(2040) Have a successful record label in
Nashville Tn, with many artists who are well off in their
careers.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Literacy Novice / Adept / Expert
Social media Novice / Adept / Expert
Communication Novice / Adept / Expert
Time Management Novice / Adept / Expert
Accounting software Novice / Adept / Expert
Presentation software Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I actively participate in the daily and
long-term shaping of my artists'
careers. I accomplish this through
scheduling performances,
organizing album projects, tours,
record releases, and so forth.
PROMISE

8. CREDENTIALS
Work Experience:
•Substitute Teacher – Kelly Services
(2022 -Present)
•Member Services Representative – Welldyne
Rx (2019-2020)
•correctional Officer –Hardee Correctional
Facility (2019-2019)
Education:
•Music Business, B.S., Full Sail
University ( 2024)
• High School Diploma, Penn Foster
(2019)
Awards: None

9. COMPETITION
CHARITY LOMAX
Industry Experience: Charity
Lomax has over 28 years over
experience of working in the
music industry.
Education:
•Associates Degree, Recording Arts
Technology/Technician at Full Sail
University(1993-1994)
Leadership Experience:
•Road Manager: Juggernaut- Janet Jackson
•Road Manager/Production Coordinator: Pussycat
Dolls
Skills and Proficiencies:
•Event Management - 4 endorsements
•Entertainment- 3 endorsements
•Recording- 2 endorsements
•Live Events – 2 endorsements
KRISTEN KWASNIAK
Overall Online Presence:
Charity has 258 connections on LinkedIn, she does
not have a banner, there is however a professional
profile picture. The profile is detailed pretty well,
there is an article published on her because she
was inducted to the hall of fame at full sail. Her
URL is customized.
Industry Experience:
No industry experience
Education:
Current Full Sail student (Grad year: 2024)
Penn Foster Highschool (2018-2019)
Leadership Experience:
• No leadership experience
Skills and Proficiencies:
Overall Online Presence:
When it comes to connections on LinkedIn there are
none, The banner is one that LinkedIn provides when
you are creating your profile, the headshot is okay but
can definitely be better. There isn’t much detail and
there also isn’t any articles written , besides LinkedIn I
am very active other social media platforms, like
Instagram, Facebook and Tiktok. Grade. LinkedIn
URL is customized. Poor 50 out of 100
•Microsoft office - 0 endorsements
•Communication- 0 endorsements
•Computer Proficiency- 0 endorsements

10. COMPETITION
BLAZE JAMES
Noteworthy Experience:
Artist Manager at Roc Nation (2015 – Present)
Owner/President of Black Sheep Artist Management
(1998-2010)
KRISTEN KWASNIAK
HEADSHOT
Industry Experience: 25 years of
Music Industry Experience
Education:
No education experience shown on his profile
Skills and Proficiencies:
No skills or proficiencies shown on profile
Overall Online Presence:
Blaze has over 500 connections but does not have a
personalized banner, the headshot is okay but feel that
it needs to be updated, there isn’t much detail on the
profile, given there isn’t no education or endorsements
on the profile. There aren’t any published articles, he
does have an Instagram that he seems to be active on,
URL is customized.
Grade: Poor 50/100
Industry Experience:
No Industry experience
Education:
Current Full Sail student (Grad year: 2024)
Penn Foster Highschool (2018-2019)
Leadership Experience:
No leadership experience
Skills and Proficiencies:
• Microsoft office - 0 endorsements
• Communication- 0 endorsements
• Computer Proficiency- 0 endorsements
Overall Online Presence:
When it comes to connections on LinkedIn there are none,
The banner is one that LinkedIn provides when you are
creating your profile, the headshot is okay but can definitely
be better. There isn’t much detail and there also isn’t any
articles written , besides LinkedIn I am very active other
social media platforms, like Instagram, Facebook and
Tiktok. Grade. LinkedIn URL is customized. Poor 50 out of
100

11. BRAND POSITION
It is important for musicians to have a
management they can confide in and be
vulnerable with. This manager will allow their
musicians to be who they are without fear of
rejection and will encourage their creativity and
uplift them when they are down.
“KRISTEN KWASNIAK”

12. NETWORKING &
MARKETING
Industry Events & Organizations
Digital Marketing
•Primary Content: I will create content, Mainly on Tik-tok or Instagram
that will help everyone, I want my platforms to be a safe space and
no judgement zone. I also want to create something that gives future
business professionals a little insight of what it’s like to work in the
industry.
•Primary Tools: Mostly Tiktok and Instagram, posting little clips of
what I currently have going on in my life or answering any questions
people may have, if my following grows I will look into creating a blog
that will also be helpful.
•Website: I’ll use my Full Sail portfolio site to put all of my work that I
feel deserves to be showcased to future recruiters, when applying to
•2023 EDC Orlando
•November 10-12, 2023 | Orlando FL
•Louis Tomlinson: Faith in the future tour 2023
•July 14, 2023 | Tampa FL
•Music Biz 2023
•May 15-18 2023 | Nashville Tn

13. PROFESSIONAL DEVELOPMENT
Mentor
I would like a mentor who has experience in the industry,
one who can help me especially when I’m lost. Someone
who lives for going to concerts and what not. I’m hoping
to have a mentor by December 2023.
Formal Education
•Bachelors of Science, Music Business at
Full Sail, Sept 2024.
Technical Skills
•Music Law: Recording, Management, Rights, and
Performance Contracts on LinkedIn(February 2023)
•Be the manager people won’t leave – LinkedIn
course (February 2023)
•Social Media Marketing Foundations – LinkedIn
Course (February 2023)
Soft Skills
•Leadership Tips, Tactics and Advice- LinkedIn
course, (February 2023)
•Public Speaking Foundations- LinkedIn Course,
(February 2023)
•Critical thinking and Problem solving – LinkedIn
course, (February 2023)

14. KRISTEN KWASNIAK
You know how musicians have been ditching their managers lately?
Well I will be one they will want to keep around, I will never make my
artists feel like they don’t have a say in their careers. I will be one
they can trust and be vulnerable with, they will never have to second
guess whether or not they’re making the right decision by working
with me. My artists will always be in good hands, my intentions will
always be pure.

15. REFERENCES
Photos:
• Reminiscing on rock and roll. Rock and Roll, music , American, Rock
Legends HD wallpaper (no date) Pxfuel. Available at:
https://www.pxfuel.com/en/desktop-wallpaper-qdwkb (Accessed: February
5, 2023).
• Music artist collage (no date) Wallpaper Abyss. Available at:
https://wall.alphacoders.com/big.php?i=539310 (Accessed:
February 5, 2023).
• Rietmulder, M. (2021) Review: Coldplay spectacular pulls climate
pledge arena into the center of its universe, The Seattle Times.
The Seattle Times Company. Available at:
https://www.seattletimes.com/entertainment/music/review-coldplay-
brings-its-global-spotlight-to-seattles-climate-pledge-arena/
(Accessed: February 5, 2023).
(no date) Facebook. Available at:
https://www.facebook.com/photo/?fbid=477368621063641
(Accessed: February 26, 2023).
•
LINKEDIN:
Warren Hatch - manager, A&R - Republic Records | LinkedIn (no date).
Available at: https://www.linkedin.com/in/warren-hatch-309932112
(Accessed: February 5, 2023).
Charity lomax - artist relations - jerry harvey audio (JH Audio) -
linkedin (no date). Available at: https://www.linkedin.com/in/charity-lomax-
51001932 (Accessed: February 5, 2023).
Blaze James - Los Angeles, California, United States - linkedin (no date).
Available at: https://www.linkedin.com/in/blazejames (Accessed: February
5, 2023).
Lindsey Hargis - senior recruiter, Talent Aquisition - Sony Music ... (no
date). Available at: https://www.linkedin.com/in/lindsey-hargis-61500147
(Accessed: February 5, 2023).
Samantha Sachs - Director, A&R and Business Development -