Global data monetization Market is expected to reach US$ 4.9 Bn by 2026 from US$ 1.3 Bn in 2017 at a CAGR of 18.04%.

1. Global data monetization Market is expected to reach US$ 4.9 Bn by 2026 from US$ 1.3 Bn in 2017 at a
CAGR of 18.04%.
Global Data Monetization MarketData Monetization Market is segmented by component, by data type,
business function, deployment, selling type, organization size, and geography. The component is split
into tools and services. Data types are classified as quantitative and qualitative. A business function is
Finance, Marketing, Operations, Logistics, Others. Deployment type divided into on-premise and cloud.
Selling type classified as direct and indirect. Organization size splits into SMEs and large enterprises.
Based on industry BFSI, Telecom, Retail, Defence, Transportation, Healthcare, Energy, Manufacturing,
Others. Geography-wise divided into North America, Europe, Asia Pacific, Middle East & Africa, and Latin
America
Driving factors of the market are rapid adoption of advanced analytics and visualization, increasing use
of external data sources, growing adoption of data-driven decision-making, Increasing volume and
variety of business data, the varying structure of regulatory policies. Restrains is the Improper
implementation of security protocols may cause data and security theft. The various regulatory policies,
organizational capabilities, and changing work culture is hindering the Data Monetization Market. Along
with its potential, the data monetization also introduces various challenges that the businesses won't be
able to ignore. Businesses need to comply with different legal and regulatory constraints while selling or
bartering with data. The tricky area of data privacy may deter customers that further restrain the market
growth.

2. Based on a component, services segment comprising of the professional and managed ones will
continue to hold a larger market share during the forecast period. Based on organization size, it is likely
that the large enterprises will continue to hold a larger market share as the data being generated is very
high thereby giving more opportunities to the organization to take a stand in terms of data usage and
selling.
In terms of industry, the Banking, Financial Services, and Insurance (BFSI) industry vertical have a huge
data that is gathered from different sources, like capital markets, online transactions Automated Teller
Machines (ATMs), insurance, and asset management among others. The ability to identify customer
spending patterns by offering personalized products is a major factor that has driven demand for data
monetization tools in the BFSI industry vertical.
In terms of geography, North America will dominate the Data Monetization Market in 2018, followed by
the Asia Pacific and Europe. North America has a high concentration of BFSI, telecom, and retail
companies that principally contribute to the adoption of data monetization tools. However, it is the Asia
Pacific (APAC) region that is expected to provide high growth opportunities for the providers of different
data monetization tools. This is majorly attributed to the increasing commercial investments by several
companies in developing countries further boosting the Data Monetization Market.
Key players operating on the market are, Dawex, Reltio, Cisco, SAP, Accenture, Gemalto, Monetize
Solutions, Narrative, IBM, Adastra, Infosys, NETSCOUT, Paxata, NESS, Google, SAS, Elevondata,
Openwave Mobility, Optiva, Mahindra Comviva, Virtusa.
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Scope Global Data Monetization Market:
Global Data Monetization Market by Component
• Tools
• Services
Global Data Monetization Market by Data Type
• Quantitative
• Qualitative

3. Global Data Monetization Market by Business Function
• Finance
• Marketing
• Operations
• Logistics
• Others
Global Data Monetization Market by Deployment Type
• Cloud
• On-premises
Global Data Monetization Market by Selling Type
• Direct
• Indirect
Global Data Monetization Market by Organization Size
• Large Enterprise
• SMEs
Global Data Monetization Market by Industry
• BFSI
• Telecom
• Retail
• Defense
• Transportation
• Healthcare
• Energy
• Manufacturing

4. • Others
Global Data Monetization Market by Geography
• North America
• Europe
• Asia-Pacific
• Middle East & Africa
• Latin America
Key Players operating in the Global Data Monetization Market:
• Dawex
• Reltio
• Cisco
• SAP
• Accenture
• Gemalto
• Monetize Solutions
• Narrative
• IBM
• Adastra
• Infosys
• NETSCOUT
• Paxata
• NESS
• Google
• SAS
• Elevondata
• Openwave Mobility
• Optiva

5. • Mahindra Comviva
• Virtusa
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