A presentation by the folks at Krya on how you can use natural herbs to safely colour and maintain your hair, and just why synthetic hair colours are so harmful to hair.

1. Natural or Nothing : why you should stop
using chemical hair colours today
From the tree hugging folks at krya

2. Let’s face it, We (human beings) LOVE Colour
krya : authentic ayurvedic skin and
hair care

3. We love playing with colour
krya : authentic ayurvedic skin and
hair care

4. We love eating colourful foods
krya : authentic ayurvedic skin and
hair care

5. We love drinking colourful drinks
krya : authentic ayurvedic skin and
hair care

6. And We LOVE Colouring our Hair
krya : authentic ayurvedic skin and
hair care

7. BUT.....
krya : authentic ayurvedic skin and
hair care

8. We are going to spend the next few minutes sharing our research with
you
krya : authentic ayurvedic skin and
hair care

9. And tell you exactly why a synthetic colour is HORRIBLE for you
krya : authentic ayurvedic skin and
hair care

10. And HORRIBLE for your Hair !
krya : authentic ayurvedic skin and
hair care

11. And why you should choose
the krya natural hair colour
instead
krya : authentic ayurvedic skin and
hair care

12. All About your hair
krya : authentic ayurvedic skin and
hair care

13. Human hair is made up of the following parts
krya : authentic ayurvedic skin and
hair care

14. The outer part of the hair which gives hair its gloss, shine and
smoothness is made up of layered cuticles
krya : authentic ayurvedic skin and
hair care
Layered cuticles
give hair gloss,
shine and
smoothness

15. The cuticles are arranged like the scales of a fish . These overlapping
scales protect the hair cortex, distribute protective oils through the hair
krya : authentic ayurvedic skin and
hair care
Overlapping
scale pattern

16. When the cuticles are in good heath, the hair is naturally strong,
smooth, glossy and can grow to a longer length without breaking
krya : authentic ayurvedic skin and
hair care
Natural gloss due to
intact cuticle structure
and presence of right
quantity of natural
sebum

17. Keratin (the protein hair is made of) has a special bond called the
di-sulphide bond which gives it its natural texture and strength
krya : authentic ayurvedic skin and
hair care

18. krya : authentic ayurvedic skin and
hair care
Keratin (the protein that makes up hair) is strong because of the
disulphide bond. This gives hair its strength and elasticity and
allows you to plait it, braid it and style it without breaking it

19. krya : authentic ayurvedic skin and
hair care
Healthy hair will not break if you pull it, brush it, twist it, comb it, tie
it up, or wash it. That is because of the di-sulphide bond

20. Healthy hair is strong enough to withstand “hammer force”. This
means that using a hammer with force on hair will not break it !
krya : authentic ayurvedic skin and
hair care

21. Strong healthy hair is weakened by aggressive synthetic colours .
krya : authentic ayurvedic skin and
hair care

22. The way a chemical colour deposits on hair itself causes damage
krya : authentic ayurvedic skin and
hair care

23. To make a colour “permanent”, the synthetic colour has to be injected
into the shaft of your hair.
krya : authentic ayurvedic skin and
hair care

24. To enter the hair shaft, the chemical colour firsts forcibly lifts up the
hair cuticle and keeps it there for the 30 – 45 minutes it takes to
complete the hair colouring process
krya : authentic ayurvedic skin and
hair care
Ouch! Forceful pulling of cuticles to allow the
chemical colour to enter hair shaft

25. After the colouring, the cuticle is allowed to go back to its normal state.
If you do this frequently, this severely damages the cuticle
krya : authentic ayurvedic skin and
hair care

26. To get an even colour on your hair, your hair is first bleached and turned
white to give a chemical hair colour an even canvas to work on
krya : authentic ayurvedic skin and
hair care

27. This forcible cuticle lifting + hair bleaching makes hair unhealthy, dry
and straw like
krya : authentic ayurvedic skin and
hair care

28. Repeated synthetic colouring leads to gaps in the cuticles of your
hair and fraying of the hair fibres like this
krya : authentic ayurvedic skin and
hair care
Damaged frayed hair fibres
Cuticles and scales
misaligned, standing in odd
positions
Hair centre shaft left
unprotected because of
damaged cuticles

29. These gaps will make hair look dull, feel rough and break at the
places where there is damage
krya : authentic ayurvedic skin and
hair care
Hair literally hanging on by a thread – rough,
unaligned, broken, coarse and weak

30. Persistent colouring makes hair unable to further absorb synthetic
colour as the cuticle can no longer be lifted and set back properly
krya : authentic ayurvedic skin and
hair care

31. As frequent hair colouring
damages the cuticles, the hair is
no longer able to allow
colour application
krya : authentic ayurvedic skin and
hair care

32. At this stage, your salon stylist will tell you that your hair is too
damaged for hair colour and tell you to go for deep conditioning / hair
spa / keratin treatment
krya : authentic ayurvedic skin and
hair care

33. So how do natural colours work?
krya : authentic ayurvedic skin and
hair care

34. The use of plants to dye hair, skin and textiles is an ancient
practice
krya : authentic ayurvedic skin and
hair care

35. Henna was commonly used in ancient Egypt to colour and
condition hair
krya : authentic ayurvedic skin and
hair care

36. Ancient India used a wide variety of plant, mineral and
animal based dyes to colour hair, skin and textiles
krya : authentic ayurvedic skin and
hair care

37. krya : authentic ayurvedic skin and
hair care
Neeli (Indigofera tinctoria) is an ayurvedic herb and a dye
giving plant recognised from atleast 1000 BC in India . It is
an anti fungal, and healing herb.

38. krya : authentic ayurvedic skin and
hair care
Manjishta (Rubia cordifolia) is
an ayurvedic herb and a dye
giving plant which was used to
dye fabric & possibly hair as
early as 3000 BC . It is
complexion enhancing, pitta
reducing, and moisturises skin
and hair.

39. krya : authentic ayurvedic skin and
hair care
Henna (Lawsonia inermis) is an ayurvedic herb and a dye
giving plant which has been used from ancient times to dye
skin and hair. It is pitta reducing, anti fungal and
conditioning.

40. krya : authentic ayurvedic skin and
hair care
Amla (Phyllanthus emblica) is an ayurvedic herb and a dye
giving plant which has a long, rich and hoary history in India.
Amla is tridosha balancing, an elixir for health, and a
rasayana (rejuvenating & anti aging) for skin and hair.

41. krya : authentic ayurvedic skin and
hair care
The krya natural hair colour is a combination of these
ancient, safe and powerful hair herbs .

42. How do natural colours
work on your hair?
krya : authentic ayurvedic skin and
hair care

43. Unlike synthetic colours, the krya natural hair colour forms a bond
with the natural cysteine in the hair cuticle.
krya : authentic ayurvedic skin and
hair care
Colour deposition on hair cuticle

44. krya : authentic ayurvedic skin and
hair care
Quick colour deposition, quicker hair
damage
Synthetic hair colours
Slow colour deposition, no hair damage
Synthetic colours act fast and damage hair. Natural colours are slower
and gentler on hair, and protect it .

45. krya : authentic ayurvedic skin and
hair care
Synthetic colours are damaging on skin and scalp, often producing
allergic reactions. The krya natural hair colour is safe to work with and
you can use your bare hands to apply colour on hair. .

46. krya : authentic ayurvedic skin and
hair care
A natural colour gives you a rich,
subtle colour with minute shade
variations on your hair.
The final shade depends upon how
your hair works with the colour and
is very personal.

47. krya : authentic ayurvedic skin and
hair care
Unlike synthetic hair dyes, the krya natural hair colour is made of hair
health restoring, renowned ayurvedic herbs.

48. krya : authentic ayurvedic skin and
hair care
Transitioning to the krya natural hair colour - watchouts

49. krya : authentic ayurvedic skin and
hair care
The krya natural hair colour needs to be used in a particular way.
Please follow our instructions for best results.
1.

50. krya : authentic ayurvedic skin and
hair care
A natural colour takes a lot more time to transfer compared to a
synthetic hair colour. So slow down and enjoy the process.
2.

51. krya : authentic ayurvedic skin and
hair care
A natural colour has a narrower colour palette. The colour you
achieve will always be linked to your base colour.
3.

52. krya : authentic ayurvedic skin and
hair care
If you have been using synthetic colours, excessively shampooing or
not oiling your hair, it is likely your cuticular structure is damaged.
4.

53. krya : authentic ayurvedic skin and
hair care
If your cuticular structure is damaged, you may need 2 – 3 applications
of the krya hair colour to achieve the desired shade
4a.

54. krya : authentic ayurvedic skin and
hair care
If your cuticular structure is damaged, please use the krya Damage
repair hair system to heal your hair along with the krya hair colour.
4b.

55. krya : authentic ayurvedic skin and
hair care
krya natural hair colour – Consumer Feedback received

56. krya : authentic ayurvedic skin and
hair care
“Love the subtle shade.
Love how my hair feels
after” – SD, Gurgaon
“Good things are worth
waiting for. Thank you
for this product “– PS,
Chennai
“I am your customer for
life. I love the Krya
Natural Hair colour”–
SS, Mumbai
“Greys, what greys?
Three thumbs up! “–
KG, Chennai
“I would dread colouring my hair
with a synthetic colour because of
the severe hairfall. The Krya
natural hair colour gave me no
hairfall at all!” – AA, Bangalore
“My mum suffered severe
chemical reactions with
synthetic dyes. Really
thrilled to be using this safe
product” - VP, Ahmedabad

57. Explore the krya natural hair colour range here:
http://bit.ly/kryanaturalhaircolourrange

58. About krya
krya is an independent, young Indian consumer products company founded on the
principles of environmental sustainability, and providing safe, toxin free and
synthetics-free skin, hair and home care products. All our products are made using
organically grown or forest collected grains, lentils, herbs, fruits, vegetables and flowers
and cold pressed, organic oils. Read more about us and our work here – www.krya.in