1. 01 Galería de la Raza
02 Zecco.com
03 Zecco Forbes Magazine Ad
04 City of God Poster
05 Life Wine
06 Distilled Identity
07 Distilled Website
08 Online Reputation Management
09 R4 Poster Series & Flyer
10 Asian American Donor Program
PR INT + WEB
DESIGN
2. GA L E R Í A
de la RAZA
01 GALERÍA DE LA RAZA
MUSEUM IDENTITY DESIGN
This student project was to create an identity for a chosen museum which included designing announcement materials for
an upcoming show. An image of a bird with outstretched wings was designed for the logo as a symbol of Galería de la Raza’s
mission -- to reach out to the Chicano/Latino artists in the community.
3. GA L E R Í A
de la RAZA
GA L E R Í A
de la RAZA
GRAPH IC OCT 28 - NOV 25
GRAPH IC OCT 28 - NOV 25
WITNESS WITNESS
Top Photo: Inside detail of Announcement Brochure
Bottom Photo: Street Light Banners
4. 02 ZECCO.COM
WEBSITE DESIGN CLIENT ZECCO HOLDINGS
Webpage design for Zecco’s new Trade Execution Page.
5. Web page design and banner design for ZeccoShare: Zecco’s online investing community.
6. FINAL_overqualified new.pdf 9/22/08 4:33:48 PM
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03 ZECCO FORBES MAGAZINE AD
LAYOUT DESIGN CLIENT ZECCO
Ad for Forbes Magazine. Designed from concept to production.
7. 04 CITY OF GOD POSTER
MOVIE POSTER DESIGN
The project was to design a new movie poster of an existing movie. In the poster, photos of rough textures were used to
reference the heavy amount of violence and destruction shown in the movie.
8. 05 LIFE WINE
PACKAGE & LOGO DESIGN
The beauty of life’s most siginificant moments inspired the logo and design of these bottles. Each bottle features an intricate
detail from nature and also represents one of the four seasons. Life Wine encourages people to appreciate life the same
way people appreciate the taste of wine.
9. Top Photo: Side view with die cut detail
Bottom Photos: (Left) Front Detail, (Top Right) Back view of white wine bottles, (Bottom Right) Logo detail
10. 06 DISTILLED IDENTITY
IDENTITY DESIGN CLIENT DISTILLED
An identity design for distilled.co.uk that features bright colors and dynamic curves dervied from Distilled’s original logo.
11. Top Photo: Inside detail of business folder
Bottom Photos: (Bottom Left) Front folder detail, (Bottom Right) Envelope and Compliment Card
12. 07 DISTILLED WEBSITE
WEB DESIGN CLIENT DISTILLED
The design of this website was derived from Distilled’s logo which includes a graphic shape of a water drop in four bold colors.
The colors were used as a navigational tool resulting in a well organized site.
13. reputation.distilled.co.uk
08 ONLINE REPUTATION MANAGEMENT
WEB DESIGN CLIENT DISTILLED
A clean and well-organized graphic layout was used for easy navigation and legibility. The clean and bold colored design relates
back to Distilled’s website maintaining the same visual identity.
14. 09 R4 POSTER SERIES & FLYER
POSTER & FLYER DESIGN CLIENT R4 RECYCLING, UC DAVIS
R4 recycling posters were design to teach students and faculty members the recycling guidelines of the UC Davis campus. The
bright and bold colors were chosen to catch attention and also to create a color system that would help deferentiate between
the posters, each representing a different recycling bin.
15. Top Image: Mini Bin Poster.
The Mini Bin Poster was designed to present the benefits and facts of the Mini Bin System Program developed by R4. The program
educates organizations around campus on effective ways to reduce waste in the office. The double-sided handout can be
made into a fortune teller providing tips on waste reduction.
16. 10 ASIAN AMERICAN DONOR PROGRAM
MESSAGE CAMPAIGN DESIGN
A group project with fellow students to develop a new message campaign reaching out to the Asian American community.
Specific visual elements, such as the crane and the red color, were chosen to keep an Asian asthetic in the design.
17. The photographs above show detailed views of the brochure, business card, letterhead, and the paper cranes.
