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5 Things You're
Missing That Are
Killing Your
Business
Karl Sakas
karl@karlsakas.com | @KarlSakas
1. Make more money
2. Find more free time
3. Love your work again


                     @KarlSakas #DMFB
The Fantasy




              @KarlSakas #DMFB
Reality
The Reality
The Solution


1. Have a SYSTEM.

2. APPLY it CONSISTENTLY.

3. REPEAT.
                    @KarlSakas #DMFB
How I Got Here


● Helping clients
  since I was 15
● Operations focus
  since 2008
● Blog at KarlSakas.com

                          @KarlSakas #DMFB
The 5 Things...
The Five SYSTEMS You're Missing

   1. Sales
   2. Marketing
   3. Accounting
   4. Recruiting
   5. Project Management

                           @KarlSakas #DMFB
Knowledge + ACTION


 "People need to
 be reminded more
 often than they need
 to be instructed."
          -Samuel Johnson, 18th century

                             @KarlSakas #DMFB
Love Mai Tais, Hate Systems?




                           @KarlSakas #DMFB
#1: Your SALES System

1. Qualify your customers (standards & doing)

2. Get a CRM system to track pipeline

3. Recognize it can be better to give up

4. Move weak leads to "drip" automation

   system
                                      @KarlSakas #DMFB
#2: Your MARKETING System

1. Decide your priorities up front

2. Set a timeline for tactics' success

3. Automate followup to keep up with leads

4. Install and use Google Analytics on your site



                                         @KarlSakas #DMFB
#3: Your ACCOUNTING System

1. Use accounting software, not a spreadsheet

2. Code your P&L using meaningful categories

3. Review your key reports weekly and monthly

4. Get advice from affordable experts



                                        @KarlSakas #DMFB
#4: Your RECRUITING System

1. Get job-posting feedback from 2-3 people

2. Write your interview questions in advance

3. No "maybe" after the interview

4. Cut hassle with ATS like TheResumator.com



                                     @KarlSakas #DMFB
#5: PROJECT MANAGEMENT System

1. Use lightweight PM like BasecampHQ.com

2. Check budgets (after & during)

3. Stop underestimating time costs

4. Do project post-mortems



                                     @KarlSakas #DMFB
Resources to Make Work Easier,
More Profitable, and More Fun

1) Sales:              2) Marketing:
HighriseHQ.com         google.com/analytics

3) Accounting:         4) Recruiting:
Lori at 919-467-2428   TheResumator.com

5) Project Mgmt:       >>> Get More Advice:
BasecampHQ.com         KarlSakas.com

                                 @KarlSakas #DMFB
Follow this advice to:


   1. Make more money
   2. Find more free time
   3. Love your work again

                         @KarlSakas #DMFB
>>> Go to
KarlSakas.com to
get the slides & free
email updates

Karl Sakas on 5 Things You're Missing
That Are Killing Your Business
                             @KarlSakas #DMFB

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5 Things You're Missing That Are Killing Your Business

  • 1. 5 Things You're Missing That Are Killing Your Business Karl Sakas karl@karlsakas.com | @KarlSakas
  • 2. 1. Make more money 2. Find more free time 3. Love your work again @KarlSakas #DMFB
  • 3. The Fantasy @KarlSakas #DMFB
  • 5. The Solution 1. Have a SYSTEM. 2. APPLY it CONSISTENTLY. 3. REPEAT. @KarlSakas #DMFB
  • 6. How I Got Here ● Helping clients since I was 15 ● Operations focus since 2008 ● Blog at KarlSakas.com @KarlSakas #DMFB
  • 8. The Five SYSTEMS You're Missing 1. Sales 2. Marketing 3. Accounting 4. Recruiting 5. Project Management @KarlSakas #DMFB
  • 9. Knowledge + ACTION "People need to be reminded more often than they need to be instructed." -Samuel Johnson, 18th century @KarlSakas #DMFB
  • 10. Love Mai Tais, Hate Systems? @KarlSakas #DMFB
  • 11. #1: Your SALES System 1. Qualify your customers (standards & doing) 2. Get a CRM system to track pipeline 3. Recognize it can be better to give up 4. Move weak leads to "drip" automation system @KarlSakas #DMFB
  • 12. #2: Your MARKETING System 1. Decide your priorities up front 2. Set a timeline for tactics' success 3. Automate followup to keep up with leads 4. Install and use Google Analytics on your site @KarlSakas #DMFB
  • 13. #3: Your ACCOUNTING System 1. Use accounting software, not a spreadsheet 2. Code your P&L using meaningful categories 3. Review your key reports weekly and monthly 4. Get advice from affordable experts @KarlSakas #DMFB
  • 14. #4: Your RECRUITING System 1. Get job-posting feedback from 2-3 people 2. Write your interview questions in advance 3. No "maybe" after the interview 4. Cut hassle with ATS like TheResumator.com @KarlSakas #DMFB
  • 15. #5: PROJECT MANAGEMENT System 1. Use lightweight PM like BasecampHQ.com 2. Check budgets (after & during) 3. Stop underestimating time costs 4. Do project post-mortems @KarlSakas #DMFB
  • 16. Resources to Make Work Easier, More Profitable, and More Fun 1) Sales: 2) Marketing: HighriseHQ.com google.com/analytics 3) Accounting: 4) Recruiting: Lori at 919-467-2428 TheResumator.com 5) Project Mgmt: >>> Get More Advice: BasecampHQ.com KarlSakas.com @KarlSakas #DMFB
  • 17. Follow this advice to: 1. Make more money 2. Find more free time 3. Love your work again @KarlSakas #DMFB
  • 18. >>> Go to KarlSakas.com to get the slides & free email updates Karl Sakas on 5 Things You're Missing That Are Killing Your Business @KarlSakas #DMFB