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BECOMING A
SOCIAL MEDIA
ROCK STAR
Kelli S. Burns, Ph.D.
Associate Professor
School of Mass Communications
Topics in this Presentation
• 4 C’s of Online Branding
• Clean
• Create
• Continue
• Connect
CLEAN
57% of adult Internet users use
search engines to find
information about themselves
online.
“Reputation Management and Social Media,”
Pew Internet & American Life Project, 2010
CREATE
CHECK NAME
http://namecheck.com/
http://usernamecheck.com
Use a quality profile photo
CONTINUE
CONNECT
Stay in touch!

kburns@usf.edu

linkedin.com/in/kelliburns

@KelliSBurns

kellisburns.wordpress.com

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