This document discusses lessons learned from the best social media campaigns. It highlights how these campaigns went beyond traditional profiles, channels, and accounts to focus on sharing content, generating buzz, connecting with audiences, and integrating social platforms. The campaigns recognized social media's power to locate and engage users across different networks and sites.

1. Beyond Facebook Profiles, YouTube Channels, and Twitter Accounts: Lessons from the Best Social Media Campaigns Kelli S. Burns, Ph.D. March 16, 2011 IABC Tampa Chapter @KelliSBurns http://www.linkedin.com/in/kelliburns [email_address]

4. Sharing

18. Buzzing

25. Connecting

31. Locating

50. Integrating