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kschutrop

Technologie Actualités & Politique

#BLAMEJERRID
…and other social stories from KARE 11
Katie Schutrop – Digital Media Producer
Twitter: @kshoop

ENGAGING WITH VIEWERS ON SOCIAL TO
SHAPE THE NEWS
Facebook
 Twitter
 Instagram
 Foursquare
 Tumblr
 Pinterest
 Google+
 Vine


#BLAMEJERRID: FIRST 24 HRS


National trending topic



Over 1,000 mentions of #blamejerrid



Hashtag still being used: about 80/month

WHY IT WORKED…
Jerrid
 Heavy on-air integration
 Staff participation
 Fun, light-hearted joke that everyone was in on


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