Steel Is Crucial to The Development of Any Modern Economy and It Is Considered the Backbone of Human Civilization India’s steel production grew 4.5% to its highest ever level of 106.5 million tonnes in FY18. JSW Steel, the flagship company of the JSW Group is one of India’s leading steel players with integrated steel manufacturing facilities. JSW Steel Prospects to increase the size of its steel-making operations at a faster rate through both organic and inorganic routes. Currently, JSW Steel in the midst of ramping up their operations further through the implementation of brownfield expansion projects. JSW Steel’s lower capital expenditure per tonnes leads to higher return profile. A lower gestation period and capex to set up a new facility lead to a higher return on capital and equity for JSW Steel. Analyze 10-year data of Indian steel Industry concerning Jsw steel. JSW Steel Net Sales and Profit growth Are positive & exponential in the last 10 Years From 2009-2018 With the help of Different Marketing Strategies digital marketing and Rural marketing. The franchise-based authorized retail format (Jsw Shoppe) create a sustainable differentiator for JSW Steel's exclusive value-added products and service offerings. Digital Marketing Through LinkedIn, Facebook and other Social Media to Interacting with Customer. Jsw Shoppe Is beneficial for not only Urban Market but for Rural Market Too. Jsw Steel Jsw Shoppe Case study use for Harvard case study of retail marketing. JSW Steel is also among the fastest-growing companies in India with 18.91% net sales of steel and 15% profit margin which is highest amongst steel industry competitors. JSW Steel has plans to increase its manufacturing capacity to 44-45 million tons per annum by 2030 from the present 19 million tonnes. Jsw Steel Growth is tremendous and after 10 years the world will be recognized.