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Direct Marketing  and Personal Selling
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Driving Direct Marketing?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Database Marketing ,[object Object],[object Object],[object Object],[object Object]
The Marketing Database ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Applications in  Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closing the Sale with Direct Marketing and/or Personal Selling   ,[object Object],[object Object],[object Object],[object Object]
The Critical Role of Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Personal Selling ,[object Object],[object Object],[object Object],[object Object]
Customer Relationship Management (CRM) ,[object Object],[object Object]

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