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Promotions Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Message Sender Encoding Response Feedback Noise Decoding Receiver Elements in the Communication Process
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Promotions Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Promotional Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
Execution styles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Media choice? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise - What beliefs and expectations do you have about the following brands? How far are these due to promotion as opposed to personal experience ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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