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softGIS innovation diffusion
1. Kristoffer Snabb
Centre for Urban and Regional Studies
Aalto University, Finland
Pictures: Sirkku Huisko
Innovation diffusion
The softGIS Case
2. The ’soft’ GIS
adding new ’soft’ layers with the help of Internet-based method
into the Geographic Information System
Developing a GIS-based method
for studying the environmental experiences locality-based
”This is a good way to map
the feelings of people. You
have time to think about
your answers. I hope to
see the results in the
future.”
WebGIS
Innovation
Award
by Geospatial
World Forum
2011
Women and
Technology
Award
2009
3. softGIS in Urban Planning–
participation enabler
Requirements
for a planning
project
Implementation
and follow-up
Plan
acceptance
Making of the
plan
4. Adoption of an Innovation
Image from http://en.wikipedia.org/wiki/File:Diffusionofideas.PNG
5. Rogers’ quality number 1
Relative advantage softGIS enables collection of local
knowledge and citizens opinions of their living environment
6. Rogers’ quality number 2
Compatibility with existing values and practices
softGIS developed in parallell with the planning process
combined with consultancy services
Task Task Task Task Task Task Task Task
Requiremen
t
Design
Implement
Test
Release Requiremen
t
Design
Implement
Test
Release
Requiremen
t
Design
Implement
Test
Release Requiremen
t
Design
Implement
Test
Release
User process
Development
Process
Consultancy
and
support
7. Rogers’ quality number 3
Simplicity and ease of use softGIS developed user-
centric together with designers and usability engineers
Image from http://adityabhandari.com/user-research/usability-evaluation-of-olark-com/
Used with permission
8. Rogers’ quality number 4
Trialability softGIS trial versions has been offered to
prospectful customers and users
http://www.personal.psu.edu/sxm540/asgmnt6.html
http://www.idownloadblog.com/2013/03/04/idc-smartphones-feature-phones-2013/
9. Rogers’ quality number 5
Observable results some softGIS research results are
visualized and available on the Internet
source: http://www.kouvola.fi/material/attachments/newfolder_320/newfolder/68YqxhBYs/kouvola_pehmoGIS_raportti_mapita150612.pdf
and https://softgis.org.aalto.fi/vaasa_palosaari/idea_competition/evaluation/
12. The long road to results
• SoftGIS type of services is spreading in Finland
• Last year more then 30 new map
questionnaires was launched
http://vaasa.pehmogis.fi
http://kerrokartalla.hel.fi/
http://eharava.fi/
Notes de l'éditeur
My name is Kristoffer Snabb and I havebeenwroking the last 5 years on the softGISconcept. I will be tellingyouabout the softGISconcept from and innovation diffusion pointofview. Innovation diffusion meaning the same as adoption of the softGIStools.
The softGISconcepthasbeendeveloped and differenttoolssupportgin the differentplanningprocessstageshasbeendeveloped. The point is to beable to integrate the pshychologicalorexperientialinformation with the planningprocess.Seuraavaksi olemme luonnostelleen miten sitten pehmoGIS voisi tukea suunnitteluprosessia, mikä on sen paikka. Toisaalta tässä on hyödynnetty niitä tutkimushankkeita, joissa olemme tehneet yhteistyötä suunnittelijoiden kanssa. Edelleen tarvitaan monenlaisia menetelmiä ja niitä perinteisiä vakiintuneita toimintamalleja, mutta näiden lisäksi, rinnalle uudenlaisia lähestymistapoja…
Basics of adoptionfollow an s-curvewhere different typesofusersadopt new innovations in a different phase. Whendeveloping and creating an innovation the questionarriseshowwillthis s-curve be achieved and howshould the new innovation be spreadaround for maximum usage and value generation?Thiscurve and the theoryof innovation diffusion wasdeveloped by Everett Rogers. Healsoidentifiedqualitiesofsuccesfull innovations and I will present fiveof the mainqualitiesthataffects the adoption of an innovation. And alsogiveonebriefexampleofhowsoftGISfullfillesthesequalities.To get growth Everett Rogers identified 5 mainfactorsthataffect the adoption rate of innovations.
When an innovation has relative advantage over competitors and existingtechnology the innovation is morelikelyto be adopted.Relative advantagecomparedtocompetitors and The point or how the presentation should end could be a mentioningofMapita and how it is going for Mapita as a neccessityof start-upactivity and sellingperformancetocreate a viable business model.
When the innovation fits intoexistingpractices andvalues it is morelikelyto be adopted
When an innovation is easytouse it is morelikelyto be adopted
When an innovation can be easilytrialed it is morelikelyto be adopted.Social political system and on the other hand a web service
When an innovation resultsaremoreobservable it is morelikelyto be adopted.
It is aboutthpeopleinvolved in eachstage and theirwayoffunctioning.Radical innovation tomoreincrementaltypeof innovationBasic research to business model innovationFrom individuals and theireffortstoorganizations management and measurement