This is a presentation discussing the adapting to sudden shifts

2. Rapid Response:
Adapting to Sudden Shifts
in Customer Demand
Dan Bednarzyk
Vice President, Manufacturing, Canton
Nissan North America, Inc.

3. Adapting to Sudden Shifts in Customer Demand
Flexibility
Able to bend without breaking
Webster’s Dictionary

4. Adapting to Sudden Shifts in Customer Demand
• Flexibility in light of a challenging market

5. Adapting to Sudden Shifts in Customer Demand
• Flexibility in light of a challenging market
• Importance of communication

6. Adapting to Sudden Shifts in Customer Demand
• Flexibility in light of a challenging market
• Importance of communication
• Shift to commercial vehicles

7. Adapting to Sudden Shifts in Customer Demand
• Flexibility in light of a challenging market
• Importance of communication
• Shift to commercial vehicles
• Planning for tomorrow

8. Adapting to Sudden Shifts in Customer Demand
Nissan’s Canton Plant

9. Adapting to Sudden Shifts in Customer Demand
Flexibility in Light of
a Challenging Market

10. Adapting to Sudden Shifts in Customer Demand
Ouch!!!

11. Adapting to Sudden Shifts in Customer Demand
Reacting to Market Changes
• Four cylinder engines from Alliance partner

12. Adapting to Sudden Shifts in Customer Demand
Reacting to Market Changes
• Four cylinder engines from Alliance partner
• Ramped up small car production

13. Adapting to Sudden Shifts in Customer Demand
Reacting to Market Changes
• Four cylinder engines from Alliance partner
• Ramped up small car production
• Aggressive sales programs

14. Adapting to Sudden Shifts in Customer Demand
Leveraging Experience

15. Adapting to Sudden Shifts in Customer Demand

16. Automotive Manufacturing in the Southeast
Adjusted
Production

17. Automotive Manufacturing in the Southeast
Reduced
Inventory

18. Automotive Manufacturing in the Southeast
Optimizing
Costs

19. Adapting to Sudden Shifts in Customer Demand
Importance of
Communication

20. Automotive Manufacturing in the Southeast
Employee Communication

21. Adapting to Sudden Shifts in Customer Demand
Importance of Communication
• Survival of the company

22. Adapting to Sudden Shifts in Customer Demand
Importance of Communication
• Survival of the company
• Job security

23. Adapting to Sudden Shifts in Customer Demand
Importance of Communication
• Survival of the company
• Job security
• Stability of pay

24. Adapting to Sudden Shifts in Customer Demand
Motivating
Employees

25. Automotive Manufacturing in the Southeast
Transparency

26. Adapting to Sudden Shifts in Customer Demand
Shifting to
Commercial Vehicles

27. Adapting to Sudden Shifts in Customer Demand
Commercial Vehicle Concept

28. Adapting to Sudden Shifts in Customer Demand
Expansion

29. Adapting to Sudden Shifts in Customer Demand
Flexible

30. Adapting to Sudden Shifts in Customer Demand
Flexible
Frugal

31. Adapting to Sudden Shifts in Customer Demand
Flexible
Frugal
Responsive

32. Adapting to Sudden Shifts in Customer Demand
Planning
For Tomorrow

33. Adapting to Sudden Shifts in Customer Demand
Facing Challenges

34. Adapting to Sudden Shifts in Customer Demand
Training

35. Adapting to Sudden Shifts in Customer Demand
Different Approach

36. Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model

37. Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early

38. Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early
• Contingency planning

39. Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early
• Contingency planning
• Decisive action ahead of competition

40. Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early
• Contingency planning
• Decisive action ahead of competition
• Protection of cash

41. Adapting to Sudden Shifts in Customer Demand
• Build flexibility into business model
• Recognize changing environment early
• Contingency planning
• Decisive action ahead of competition
• Protection of cash
• Engagement of employees