8. Hispanics are the largest
“non white” segment.
Multnomah County = 11%
Washington County = 16%
Clackamas County = 8%
9. English ads are 27% less effective than
Spanish ads in terms of communication.
Source: Roslow Research Group, Spanish vs. English Ad Effectiveness Study
10. English ads are 38% less
effective than Spanish
ads in terms of recall.
Source: Roslow Research Group, Spanish vs. English Ad Effectiveness Study
11. English ads are 27% less effective than
Spanish ads in terms of communication.
English ads
are 70% less
effective than
Spanish ads
in terms of
persuasion.
Source: Roslow Research Group, Spanish vs. English Ad Effectiveness Study