PRODUCT AND CATEGORIES KEYWORDS FOR SEARCH

1. MICROSOFT
SUBMITTEDTO:
MR.SHANTANU GHOSH
PROFESSOR(ONLINEMARKETING)
SUBMITTED BY
KULBIR SINGH
CUN110550038

2. PRODUCT CATEGORIES
Business software
Entertainment
Hardware

3. Business software
All Microsoft business
products
All server products
Microsoft Dynamics ERP
& CRM

4. All Microsoft business products
 KEYWORDS
 WINDOWS, OFFICE 2003, OFFICE 2007,
PRESENTATION SOFTWARE,
WORD,POWERPOINT.
 These are some of the most famous , easy to use
and regularly used softwares by microsoft.

5. All server products
 KEYWORDS
 SQL SERVER, WINDOWS SERVER, DATA
WAREHOUSING, BUSINESS INTELLIGENCE
 People who will search for server products are
those who are well versed with computers and
they will be aware of what exactly they want.

6. Microsoft Dynamics ERP & CRM
 KEYWORDS
 CRM, ERP, RESOURCE PLANNING,
RESOURCE MANAGEMENT, SOFTWARE FOR
SMALL OR LARGE BUSINESS COMPANY,
SUPPLY CHAIN, MARKETING MANAGEMENT
SOFTWARE.
 People will search for softwares to use in their
business units and concerned department name
or specifying the need will narrow the search.

7. Entertainment
PC gaming
Xbox home
Zune

8. ENTERTAINMENT
 KEYWORDS
 COMPUTER GAMES, FREE GAMES,
STRATEGY GAMES, WAR GAMES, BIKE RACE,
CAR RACE, X BOX 360, GAMING CONSOLE,
XBOX 60 32GB,PORTABLE MEDIA PLAYER,
DIGITAL MEDIA PLAYER, BEST MUSIC
PLAYER.
 These are some of the common and well used
word on internet and gaming is one of the fastest
growing sector
 Categorizing games narrow search.

9. Hardware
All PC hardware
Mouse & keyboard products

10. Hardware
 KEYWORDS
 SLEEK COOLER WAY TO SCROLL,
COMFORTABLE MOUSE, BEST IN THE
CATEGORY, TOUCH STRIP OPTIMISED,
TOUCH SENSITIVE, ADVANCED MOUSE AND
KEYBOARD, KEYBOARD ART EDITION.
 People always look out for new technology , art
editions, and comfortable mouse and keyboads.