Media sosial untuk pembelajaran
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Tahun 2019, statistik pengguna media sosial di dunia telah mencapai sekitar 3,5 milyar (Ermasys, 2019), dengan rata-rata menghabiskan waktu sekitar 3 jam perhari untuk mengaksesnya (Globalwebindex, 2019). Media sosial tidak hanya disukai kaum milenial (90,4%), tapi juga oleh generasi baby boomer dan generasi X (Emarketer, 2019). Oleh karena itu, penggunaan media sosial seharusnya telah menjadi hal yang biasa di kalangan pengguna internet, dan seharusnya dapat ditingkatkan pemanfaatannya, terutama untuk edukasi (pendidikan). Seiring dengan dampak pandemi covid-19, dimana setiap orang di dunia ini harus bekerja dari rumah, dan sekolah dari rumah, maka, kami menawarkan suatu hal yang cukup mudah untuk diakses, mudah dipelajari dan mudah digunakan untuk media pembelajaran, yaitu melalui media sosial.
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Media sosial untuk pembelajaran
- 7. Total population 272.1 million, urbanization 55% Unique mobile phone users 338.2 million, penetration 124% Internet users 175.4 million, penetration 64% Active social media users 160million, penetration 59% We are social Jan 2020
- 8. Ranking of mobile apps by active users We are social Jan 2020
- 9. Facebook didirikan oleh Mark Zuckerberg bersama teman sekamarnya dan sesama mahasiswa Universitas Harvard, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, dan Chris Hughes (2006). Keanggotaan situs web ini awalnya terbatas untuk mahasiswa Harvard saja, kemudian diperluas ke perguruan tinggi lain di Boston, Ivy League, dan Universitas Stanford. Facebook for education
- 10. Facebook for education In the third quarter of 2017, Facebook had on average 1.37 billion daily users, making it the most popular form of social media. In fact, a 2011 study found that 90% of medical students used Facebook, a figure which has likely grown since. Using Facebook in medical education has been found to encourage collaboration and provide quick feedback because of its ease of use. Douglas, N.K.M., Scholz, M., Myers, M.A. et al. Reviewing the Role of Instagram in Education: Can a Photo Sharing Application Deliver Benefits to Medical and Dental Anatomy Education?. Med.Sci.Educ. 29, 1117–1128 (2019).
- 11. Wall facebook, fitur ini bisa digunakan sebagai papan informasi.
- 12. Facebook note, fitur ini dapat digunakan untuk membuat tulisan singkat atau handout perkuliahan.
- 13. Facebook group, fitur ini bisa digunakan untuk komunitas peserta didik, kajian-kajian keilmuan, study club, dan mengontrol jumlah siswa/pembelajar yang mengikuti perkuliahaan atau pembelajaran secara distance learning.
- 15. Instagram is an increasingly popular social media site tailored towards sharing photos and videos. An audit investigating current Instagram accounts focusing on anatomy education found a variety of successful teaching styles, including clinical images, descriptive videos, multiple-choice questions, and cartoons. Utilising Instagram for educational purposes, benefits such as ease of use, hashtags, and its effectiveness in conveying visual topics should be weighed against limitations such as passive learning and the requirement of committed staff to oversee its use. Instagram for education Douglas, N.K.M., Scholz, M., Myers, M.A. et al. Reviewing the Role of Instagram in Education: Can a Photo Sharing Application Deliver Benefits to Medical and Dental Anatomy Education?. Med.Sci.Educ. 29, 1117–1128 (2019).
- 16. Speaking activities (Capture field trip memories, Review a famous person in history, Pronunciation) Reading activities (Share reading recommendation) Writing activities (Caption it!, Photo inspiration) Listening activities (Listening the natives) Instagram for education Proceedings of the Fourth International Seminar onEnglish Language and Teaching (ISELT-4) INSTAGRAM AS A TEACH ING TOOL? REALLY? Fitri Handayani, M.Pd.
- 17. Instagram for education Instagram is a useful tool to be used in teaching language. First, it can help to increase communication skills and provide a 'back door' for shy learners. While many students struggle with speaking in front of their classmates, they may feel more comfortable 'speaking' on Instagram. Second, Instagram relies on the written word, making it an excellent means of improving writing skills. Third, Instagram encourage collaboration and peer feedback among students. Fourth, Instagram promotes interpersonal skills among students. With this tool, teachers can engage the students in classroom activities that use interpersonal skills to apprehend the feelings and mood of fellow students. Finally, this online tool invites teachers and students to a single platform where they can engage in various fun activities and engagements. Proceedings of the Fourth International Seminar onEnglish Language and Teaching (ISELT-4) INSTAGRAM AS A TEACH ING TOOL? REALLY? Fitri Handayani, M.Pd.
- 24. Quiz
- 26. #hashtag Menurut sebuah studi oleh Simply Measured, posting dengan setidaknya satu Instagram hashtag rata-rata 12,6% lebih banyak keterlibatan daripada posting tanpa tagar. Hashtag mudah memperkuat pesan dan membantu menjangkau audiens yang lebih besar. Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply.
- 27. Ejaan sensitif Pastikan hashtag mudah dibaca dan dieja dengan menghindari huruf ganda serta kata-kata yang biasanya salah eja. Keep it simple Jaga agar tagar singkat, sederhana, dan mudah dieja sehingga penggemar dan pelanggan dapat dengan mudah mengingatnya. Lebih spesifik, tetapi sesuatu seperti "#semangatuntukbelajarmatematika" untuk IG edukasi tidak akan tersentuh karena memiliki terlalu banyak karakter. “#semangatyuk“atau “matematikabisa” lebih masuk akal dalam kasus ini. #hashtag
- 28. Followers: total, growth, etc. Engagement: likes, comments, reposts, views, etc. Visibility: impressions, reach, etc. Conversions: clickthroughs, referral traffic, sales, etc. Some KPIs to think about on Instagram include: KPI means Key Performance Indicators Impression are the total number of times your content is displayed to people on Instagram, including repeat views. Reach refers to the total number of unique accounts that have seen your post or story Click-through rate (CTR) a ratio showing how often people who see your ad end up clicking it Referral traffic describes the people who come to your domain from other sites, without searching for you on Google
- 29. IGTV sebenarnya adalah perpanjangan tangan IG Stories, pengguna dapat menampilkan video berdurasi lebih panjang dan lengkap dengan music sebagai backsound. Konsep pemutaran video secara vertikal sangat mendukung viewer ataupun Instagram followers untuk menonton video dalam durasi yang lama. IGTV Instagram Stories yang hanya berdurasi 15 detik. IGTV hanya bisa digunakan untuk durasi 10 menit. Namun kedepannya IGTV direncanakan untuk memenuhi durasi 1 jam.
- 33. Despite the app’s popularity, there are, however, a handful of countries that WhatsApp has not been able to penetrate. Aside from China, the app is also completely or partially blocked in countries such as Cuba, Syria, Iran, the UAE, North Korea, and Qatar.
- 35. USA: 18-24 -- 44%, 25-29 – 31%, 30-49 – 26%, 7% adults aged 65 (2019) INA : under 28 -- 21%, 18-24 -- 32%, 25-35 -- 33%, 14% adults aged 35 above (2017)
- 36. Sharing via WhatsApp (SWAP) adalah cara berbagi pengetahuan via grup WhatsApp tematik. Whatsapp
- 38. Chat Group, konten ini digunakan untuk integrasi antara dosen dengan mahasiswa yang berlangsung dalam waktu nyata Cyberspace: Jurnal Pendidikan Teknologi Informasi Volume 1, Nomor 2, Oktober 2017, 122-133 PEMANFAATAN APLIKASI WHATSAPP DALAM MEDIA PEMBELAJARAN DI UIN AR-RANIRY BANDA ACEH Andika Prajana
- 39. Share Document, konten ini digunakan untuk membantu kelompok belajar mengirim dokumen dalam bentuk file.
- 40. Kamera, konten ini digunakan untuk membagi beberapa kegiatan untuk membutuhkan gambar yang diambil pada sebuah kegiatan. Galeri, konten ini digunakan untuk membagi atau mengirimkan gambar/video yang telah tersimpan sebelumnya. Audio, konten ini digunakan untuk membagi file berbentuk suara. Whatsapp
- 41. As many as 100 students who were taking a course on Education Profession at the department of Primary School Teacher Education at Halu Oleo University were recruited for this study. The students were randomly divided into two groups: Group one attended conventional face-to-face classroom instruction over the course of seven weeks and Group two used WhatsApp for learning. Questionnaires measuring social presence, sense of community and perceived learning were pre- and post-tested, followed immediately by interviews. The WhatsApp group reported a stronger sense of community, but both groups experienced an equal level of social presence and perceived learning. Whatsapp Using WhatsApp for Teaching a Course on the Education Profession: Presence, Community and Learning I Ketut Suardika (Universitas Halu Oleo, Kendari, Indonesia), Alberth (Universitas Halu Oleo, Kendari, Indonesia), Mursalim (Universitas Halu Oleo, Kendari, Indonesia), Siam (Universitas Halu Oleo, Kendari, Indonesia), Lelly Suhartini (Universitas Halu Oleo, Kendari, Indonesia) and Nikolaus Pasassung (Universitas Sulawesi Tenggara, Kendari, Indonesia). International Journal of Mobile and Blended Learning (IJMBL) 12(1). 2020
- 42. Whatsapp is free Whatsapp is easy to use Whatsapp supports voice and video calls It is easy to get support Teacher is less intimidating Unlimited messages can be posted to the whatsapp group It is possible to post/share different types of file formats It is easy to access learning materials Whatsapp Using WhatsApp for Teaching a Course on the Education Profession: Presence, Community and Learning I Ketut Suardika (Universitas Halu Oleo, Kendari, Indonesia), Alberth (Universitas Halu Oleo, Kendari, Indonesia), Mursalim (Universitas Halu Oleo, Kendari, Indonesia), Siam (Universitas Halu Oleo, Kendari, Indonesia), Lelly Suhartini (Universitas Halu Oleo, Kendari, Indonesia) and Nikolaus Pasassung (Universitas Sulawesi Tenggara, Kendari, Indonesia). International Journal of Mobile and Blended Learning (IJMBL) 12(1). 2020
- 43. What’s next?...
Notes de l'éditeur
- The usage of social media around the world is ever-increasing. It’s without a doubt one of the most popular online activities that users engage in. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the current population (Emarsys, 2019). One of the reasons for this high usage of social media is because mobile possibilities for users are continually improving which makes it simpler by the day to access social media, no matter where you are. Most social media networks are also available as mobile apps or have been optimized for mobile browsing, making it easier for users to access their favorite sites while on the go. Ayu Rini aceh Fathur Rahman kendari Susi susanti makasar Fazri aceh Alif dari langsa Heryanto papua Debu pematang siantar Hetty medan Ilham dari aceh Yessi padang Septiawan dari polewali mandar Denny Bengkulu Neks triani Kendari Surya dari aceh Almansyah dari kendari
- Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. To break down it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019). Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. Gen X, on the other hand, are more likely to be using tablets. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. Understanding this social media statistic will help determine which platform could be of most use when marketing to your target market.
- In this day and age, we’re all slowly becoming social media addicts. Whether it’s scrolling down our bottomless Facebook feeds on the subway, or posting the perfect brunch photo on Instagram before eating, social media has become inescapable. This social media statistic uncovers that an average of 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019). As social media is becoming more integrated into our daily lives, it unveils countless opportunities for businesses who are looking to reach out to their audience through social media marketing.
- Facebook is the most popular social media platform. Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform. Active users are those that have logged into Facebook during the last 30 days. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users (Pewinternet, 2018). Interestingly, Facebook was also the first ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012. Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. If you’re thinking of posting on Facebook make sure you are up-to-date on how their algorithm works so you reach your best audience
- 91% of all social media users access social channels via mobile devices.
- As of June 2018, Instagram has reached the 1 billion monthly active user mark (TechCrunch, 2018). That’s a big milestone for the mainly mobile photo sharing network! More than 500 million active users are using the platform daily. As of now, the Instagram app is one of the most popular social networks worldwide. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Since then, it’s grown 10 times. Instagram is a social network that allows users to share and edit both photos and videos. Out of the social networks, only Facebook and Youtube have more daily active users than Instagram. Once used mainly by teens and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the data tells us that it’s not going to change anytime soon. So, if you were questioning whether your brand should spend the time and money to invest in Instagram, the tremendous number of monthly active users should be an indication. Our team wrote A Beginner’s Guide to Instagram Shopping a while ago to help you understand the many nuances of the platform.
- Memanfaatkan Instagram untuk tujuan pendidikan, manfaat seperti kemudahan penggunaan, tagar, dan efektivitasnya dalam menyampaikan topik visual harus dipertimbangkan terhadap batasan seperti pembelajaran pasif dan persyaratan staf yang berkomitmen untuk mengawasi penggunaannya.
- Instagram mengandalkan kata-kata tertulis, menjadikannya sarana yang sangat baik untuk meningkatkan keterampilan menulis Instagram mempromosikan keterampilan interpersonal di kalangan siswa (suatu kemampuan ataupun ketrampilan milik seseorang untuk mengenal, menghadapi dan berkomunkasi atau interaksi dengan pihak lain, baik secara individu dan kelompok) Akhirnya, alat online ini mengundang para guru dan siswa ke satu platform di mana mereka dapat terlibat dalam berbagai kegiatan dan keterlibatan yang menyenangkan.
- 71% dari miliar pengguna aktif bulanan di aplikasi Instagram berusia di bawah 35 tahun (Statista, 2019). Statistik ini memberikan informasi tentang distribusi pengguna Instagram di seluruh dunia pada Januari 2019. Kisaran usia yang paling populer adalah pengguna yang berusia antara 25-34 tahun, diikuti oleh pengguna yang berusia antara 18-24 tahun. Apakah audiens target Anda menyertakan demografis ini? Understanding social media demographics will help you determine which platforms make the most sense for your brand to utilize. This way you’ll be sure that you’re not spending time creating content for a platform where your audience doesn’t have a presence. If your target market consists of young adults, you know that Instagram is the right place for you to be. Once you know this, you can start producing the right type of Instagram content that fits your user’s needs and adding all the right Instagram captions.
- People spend almost as much time on Instagram as they do on Facebook. The amount of time Android users dedicate to Instagram is approaching that of Facebook — In June 2018 Facebook users’ spent an average of 58 minutes per day on the platform compared to Instagram users’ 53 minutes per day (Recode 2018). The time spent on Instagram matters because the more time people spend in the app, the more advertisements they see, and the more opportunities they have to notice your brand. Instagram also revealed that introducing the Instagram Story feature increased the amount of time people were spending on the app every day. But not only does the time spent on Instagram matter, but also the time of day that users are most active on the platform. That way, you’ll get to know the best time to post on Instagram for your brand.
- 500 million daily active Instagram stories are uploaded worldwide.
- Sebelumnya kita sudah bisa menikmati fitur poling dan tanya jawab di instagram stories, kini fitur baru yang dirilis yaitu fitur quiz sticker instagram stories. fitur Quiz Instagram Stories ini untuk meningkatkan interaktivitas penggunanya dan keterlibatan antar pengguna Instagram. Fitur Quiz ini sebenarnya gabungan antara stiker Polling dan Question. Dengan fitur quiz sticker memungkinkan pengguna Instagram di Android dan iOS dapat memposting pertanyaan pilihan ganda yang nantinya bisa dipilih oleh para follower. Tersedia dalam dua atau empat opsi pilihan jawaban ganda.
- The last thing on the list is hashtags. Consistently including hashtags in the description or comments section of your posts is a key strategy for boosting the engagement on your account. As users click a given hashtag, they head to an entirely different feed with every post that includes that hashtag. This means that your posts become discoverable to new audiences who may not already interact with your account. Ever since the concept of using hashtags to tag and identify topics on social media was invented in 2007 (by Twitter), its usage has exploded and is today considered a quintessential element of social media. Instagram is certainly no exception to this. From companies and Instagram influencers to even the average Joe, the use of hashtags on Instagram is popular and widespread. This is so much so that the latest Instagram statistics show that an average Instagram post contains as many as 10.7 hashtags (HubSpot, 2020). But if you’re thinking of going all out on hashtags to try and reach new users and grow your audience, think again. Studies have shown that with Instagram hashtags, it isn’t a case of the more the merrier. In fact, engagement decreases for posts with six or more hashtags, so try to use five or fewer. And if you want to get strategic, you may be interested to know that the most popular hashtag on Instagram, #love, has been used over two million times. So while it may emit that warm fuzzy feeling in your viewers, your post could be drowned out by the two million other posts with the same hashtag. For reference, #photography, #instagood, #fashion, and #art make up the next four most popular Instagram hashtags.
- Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply.
- IGTV: IGTV is one of the newer features for Instagram. This is used for long-form video content — you can broadcast live and the video will live on your profile after the live event has ended.
- Item pertama dalam daftar statistik WhatsApp yang perlu Anda ketahui adalah jumlah pengguna WhatsApp. Saat ini ada lebih dari 2 miliar pengguna WhatsApp di seluruh dunia dan terus meningkat (WhatsApp, 2020). Dengan 1,5 miliar pada 2018 dan 1 miliar pada 2016, jumlah pengguna WhatsApp ini meningkat setengah miliar setiap dua tahun. Bahkan perlahan beringsut ke arah raja media sosial, Facebook. Pada 2019, Facebook memiliki 2,45 miliar pengguna aktif bulanan. Tingginya jumlah pengguna WhatsApp berarti iklan yang hebat dan potensi jangkauan. Tetapi sebelum Anda menjadi bersemangat, ketahuilah bahwa perusahaan induknya, Facebook, baru-baru ini mengumumkan bahwa mereka tidak akan bergerak maju dengan rencana awalnya untuk menawarkan penempatan iklan di WhatsApp - langkah yang disambut dengan banyak kontroversi. Tetapi ada pembicaraan tentang kemungkinan integrasi iklan dalam fitur Status WhatsApp, jadi Anda mungkin ingin mengawasi hal itu untuk bisnis ecommerce Anda.
- Of all the mobile messenger apps, WhatsApp is currently the most popular and is leading by quite a stretch, too. The latest WhatsApp statistics show that 1.6 billion of its users access the messaging app every month (Statista, 2019). That’s 0.3 billion (or approximately 23 percent) more than its closest rival and parent company’s Facebook Messenger. This is in spite of the app being one of the many social media platforms that have been blocked in the world’s most populous country, China. WhatsApp’s popularity also ranks ahead of what many have argued to be its equivalents and popular alternatives in China, WeChat and QQ Mobile, which have 1.133 billion and 808 billion monthly active users respectively. Completing the list of the six most popular mobile messenger apps are Snapchat (314 billion) and Telegram (200 billion).
- This next WhatsApp statistic is further proof of the app’s popularity. In February 2020, WhatsApp app downloads came in at around 96 million (Sensor Tower, 2020). That marks a 42.4 percent year-over-year increase from February 2019. It was also the second most installed non-game app across the globe after social media app TikTok, which registered 113 million downloads. The number of WhatsApp’s app downloads comes ahead of Facebook, Instagram, and even Facebook Messenger, which ranks fifth. It also appears to be more popular among Android users than iOS users. It was the second most downloaded non-game app on the Google Play Store (again, after TikTok), but seventh on the Apple App Store.
- WhatsApp is currently available in over 180 countries around the world (WhatsApp, 2020). To cater to the local crowd, the app is also available in 60 different languages. Its market penetration is the highest in several European countries, specifically the Netherlands at 85 percent, followed by 83.1 percent in Spain, and 83 percent in Italy. In fact, there are only a couple of dozens of countries in which WhatsApp is not the leading app for mobile messaging. Despite the app’s popularity, there are, however, a handful of countries that WhatsApp has not been able to penetrate. Aside from China, the app is also completely or partially blocked in countries such as Cuba, Syria, Iran, the UAE, North Korea, and Qatar. Some of these bans are applied to Voice Over Internet Protocol (VOIP) services as opposed to the app itself. That means that while text messaging is still possible, WhatsApp voice and video calls cannot be made.
- In late 2011, WhatsApp announced a new milestone: More than one billion messages were being sent using its app in a single day. Today, it is reporting far more impressive figures: More than 65 billion messages are currently being sent daily via WhatsApp (Connectiva Systems, 2019). In just eight years, the company has increased the number of messages sent per day on its app 65-fold—a true testament to how much it has grown. In other words, that boils down to 2.7 billion per hour, 45 million per minute, and more than 750,000 per second. WhatsApp users aren’t using the app just for text messages. Its calls features are also extremely popular among users with over two billion minutes of voice and video calls being made on WhatsApp every day
- In terms of WhatsApp users’ age demographics, the app is, without a doubt, more popular among the younger crowd. Though approximately one out of every five US adults use the mobile messenger app, WhatsApp is more highly used by younger adults (Marketing Charts, 2019). To break it down further, WhatsApp usage is the highest among young US adults aged between 18 and 24, with 44 percent of people in this age group using the messaging app. WhatsApp usage decreases with age. Moving into the next age brackets of 25 to 29 and 30 to 49, usage drops to 31 percent and 26 percent respectively. In comparison, just 7 percent of US adults aged 65 and above use WhatsApp.
- TikTok was launched in September 2016, and in the three years since its launch, it’s safe to say that it has exploded in popularity. TikTok has 800 million active users worldwide (Datareportal, 2020). That makes TikTok 9th in terms of social network sites, ahead of better known sites such as LinkedIn, Twitter, Pinterest, and Snapchat. It’s interesting to point out that 150 million active daily users are in China, which mostly use the Chinese version of the app, called Douyin. TikTok has especially been enthusiastically welcomed by many Asian countries such as Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam. Just to give you an idea of how other apps perform in comparison, it took Instagram six years from its launch to gain the same amount of monthly active users that TikTok managed to achieve in under three years. And for Facebook to hit the same monthly active users mark, it took nearly over four years.
- TikTok is by far one of the world’s most downloaded apps in recent years, having surpassed both the one billion and 1.5 billion downloads mark on the App Store and Google Play in a single year in 2019. The app reached its first billion only as recently as February 2019 and took just under eight months to gain half a billion more – figures that are nothing short of impressive. The latest TikTok statistics show that the app was downloaded 614 million times from January to November in 2019 (Sensor Tower, 2019). This marks a six percent year-over-year increase from the previous year and clearly on track to exceed 2018’s total number of downloads. If growth figures hold, this means the app is likely to be the third most popular non-gaming app of 2019, just behind WhatsApp and Facebook Messenger with 707.4 million and 636.2 million installs respectively. It will also rank ahead of social media giant Facebook itself and Instagram. Interestingly, of the five above-mentioned apps, TikTok is the only one that isn’t owned by the Facebook group.And if you need further proof of TikTok’s popularity, here’s another. Despite its relatively recent launch in late 2016, TikTok has made its way into the list of the ten most-downloaded apps of the past decade, ranking in seventh place ahead of even YouTube and Twitter, which have been around for much, much longer.
- If the previous TikTok statistic didn’t amaze you, this one will surely blow you away. As of Q1 2019, TikTok is the most downloaded app on the Apple App Store, with 33 million downloads in a single quarter (Sensor Tower, 2019). The app strongly beats out YouTube, Instagram, WhatsApp, and Facebook Messenger, which round out the top five. What’s more, this is TikTok’s fifth consecutive quarter as the most downloaded app on the Apple App Store. This means that not only is TikTok able to keep its current user base strong, but it’s also constantly evolving to attract a new and growing user base. But TikTok appears to be more popular among iPhone users than Android users – TikTok is ‘only’ the third-most downloaded app on Google Play, behind WhatsApp and Facebook Messenger. Even so, Q1 2019 is the app’s best performing quarter yet, with 188 million new users – a year-on-year increase of 70 percent from the 110 million new users it registered in Q1 2018. As further evidence of the app’s recent growing popularity, TikTok also crossed the one billion mark for app installations on the App Store and Google Play worldwide. This was largely thanks to the 667 million first-time downloads in 2018 – which propelled it to fourth place on the list of most downloaded non-game apps of the year.
- TikTok has really hit the nail on the head when it comes to engaging with the youngsters of the world. It might be a bit of a head scratcher for the older generations, but TikTok is no news to the teens of the world. 41 percent of TikTok users are aged between 16 and 24 (Globalwebindex, 2019). The social media app is all the hype among youngsters, but many adult social media users have never heard of it and you might be wondering why. Simply put — it’s by design. To start off, the popularity of TikTok with the younger generation could be explained by the fact that the app creators decided to choose under 18 as their target audience from the very beginning. In a way, you can say that TikTok creators have understood the younger generation in a better way than competitor apps. With their target audience specified from the start, they’ve understood the habits and preferences of this age group which has led them to create a social media app that gives their audience exactly what they’re looking for. TikTok allows users to create and share funny videos while singing, dancing, or lip-syncing to their favorite tunes. It allows the younger crowd to express themselves in a creative way, whether that’s by dancing, singing, or doing some form of comedy. If you think of it this way, it’s no surprise why it has generated so much hype among the teens of the world. 5. TikTok Usage by Country
- When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app (BusinessofApps, 2019). So this means that people are using the social networking app daily either for creating and sharing short videos of themselves, or for watching the existing plethora of TikTok videos uploaded to the platform. Either way, they’re doing it for almost an hour everyday. Let’s take a look at how other social media sites perform in comparison to TikTok. People spend almost the same amount of time on Instagram (53 minutes), and a little less on Snapchat (49.5 minutes). Facebook takes the lead with users spending an average of 58.5 minutes on the social media platform each day. And for marketers, all this can be a big deal to know. That’s because the more time people spend on these apps, the higher is the chance that they will see advertisements.
- Three-quarters of all apps are downloaded, accessed once, and then entirely forgotten. With the next TikTok statistic, you can be sure that TikTok falls into the remaining one-quarter. 90 percent of all TikTok users access the app on a daily basis. Not only that, they are extremely active on the app. A study observing the behavior of TikTok users in the span of one month shows that 68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos (Globalwebindex, 2019). There also appears to be a difference in watching and sharing habits, with the former a clear preference among TikTok users. To dig deeper, there might be some obvious reasons why there’s a preference of watching existing content over publishing your own. Some users might prefer TikTok as a source of entertainment. But, despite the fact that users are more actively watching existing content, there’s still an astonishing number of people who are sharing their own videos. This also demonstrates the creative freedom and simplicity of TikTok as a social platform.
- When it comes to the average number of videos watched on TikTok, there were more than 1 million videos viewed every day in a year (Influencermarketinghub, 2018). What’s mind blowing is that within a year of TikTok’s development, it reached this milestone of 1 million views per day. This TikTok statistic is proof in itself that you need to start paying attention to this social media site. As mentioned earlier the app started initially growing when it acquired its rival Musical.ly in 2017. After the merger of the two apps, there was no looking back. This way not only did TikTok have a smooth entry to the market but it also catered to an existing market’s needs. But it’s important not to forget that TikTok’s sizable user base is not only due to a growth in Western markets, but because of effectively growing in emerging markets like China and India. Content and community were a big player in encouraging the growth of TikTok in a very short span of time. From then onwards, TikTok continued to grow and reach new audiences. Conclusion So it’s safe to say that TikTok is doing much more than just replacing Vine, or other similar social media apps. Now while TikTok might be competing with the big players in the market, the platform serves a different purpose than YouTube, Instagram, or Snapchat. TikTok is a platform mainly aimed at content creators. And the ease with which anyone can become a content creator, is one of the many factors that gives TikTok an advantage over the competition. With these TikTok statistics in mind, you’ll be able to understand the new social media happenings in a better way. These statistics also prove that whether you’re a social media marketer or a social media user, TikTok isn’t a force to be taken lightly. It’s time to pay serious attention to TikTok.