3. INDUSTRY
India is currently 3rd largest market for Branded Alcohol Beverages in
the world
Indian Spirits Industry accounted for an estimated 13% of the global
spirits volumes in calendar year 2011
Industry life cycle (growing market)
Whisky, Rum and Brandy being a dominant 95% of the market
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9. PHYSICAL EVIDENCE
For expensive level people prefer going to five star hotels
and pubs
For medium level – bars
Manufacturing Units
Local Shops
Outlets
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10. UNITED SPIRITS LTD
Company Mission -Driven by the passion to be the
most admired global leader in the spirits industry
Proud owners of 22 million liquor brands.
USL has a global footprint with exports to over 37
countries
Market leaders with 122.75 million cases in a year.
5 year growth rate 12% - 13%
Besides Whyte & Mackay and Bouvet Ladubay being
100% subsidiaries of USL
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11. Products
SCOTCH WHISKY WHISKY
Black Dog Reserve Scotch Whisky
Black Dog Deluxe Scotch Whisky
Black Dog Centenary Scotch Whisky
BAGPIPER WHISKY
Bagpiper gold
Director’s special
Haywards 5000
McDowell’s Green Label
McDowell's No.1
Signature Premier
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12. Products
BRANDY GIN VODKA
• Honey Bee • Blue • Romanov
• John Exshaw ribbon • White
• Mr Shah Mischief
Brandy
• Vladivar
vodka
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17. Physical Evidence
UB city ( corporate office)
For expensive level people prefer
going to five star hotels and pubs
For medium level – bars
Youth prefers going for pubs
Outlets ( e.g. madhuloka, Spirits,
Total mall )
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22. Strength
Largest Spirit company By volumes sales
59% Market Share In local Market
• Market leader
• Strong Sponsorship
• Distribution proficiency
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23. WEAKNESS
Less differentiation, too many players
Not on too many routes as compared to competitors
Still has to establish itself on international
destinations
Collateral
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25. THREAT
• Operating business internationally opens them to the
possibilities of currency value fluctuations that can
lead to losses.
• Managing the financial conditions in today’s economy
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27. DIAGEO
Diageo plc is a British multinational alcoholic beverages
company headquartered in London, United Kingdom.
It is the world's largest producer of spirits and a major producer
of beer and wine
Diageo was formed in 1997 from the merger of Guinness and
Grand Metropolitan.
Diageo owned Pillsbury until 2000 when it was sold to General
Mills.
In February 2011 Diageo agreed to acquire the Turkish liquor
company Mey Icki for US$2.1 billion.
In November 2012 Diageo agreed to acquire a 53.4% stake in the
Indian spirits company United Spirits for £1.28 billion.
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37. CUSTOMERS (7 P)
Price
Place
Promotion
Physical evidence
Process
Product
People
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38. PLACE
UB City (head office)
Madhuloka
Malls
Pubs & bars
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39. Products
SCOTCH WHISKY WHISKY
Black Dog Reserve Scotch Whisky
Black Dog Deluxe Scotch Whisky
Black Dog Centenary Scotch Whisky
BAGPIPER WHISKY
Bagpiper gold
Director’s special
Haywards 5000
McDowell’s Green Label
McDowell's No.1
Signature Premier
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40. Products
BRANDY GIN VODKA
• Honey Bee • Blue • Romanov
• John Exshaw ribbon • White
• Mr Shah Mischief
Brandy
• Vladivar
vodka
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43. PHYSICAL EVIDENCE
For expensive level people
prefer going to five star
hotels and pubs
For medium level – bars
Local shops
Outlets ( e.g.
madhuloka, Spirits, )
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