Innovative solution for large scale temporary housing by Sampath Reddy and his team. Developed at MIT Kumbhathon. See more at http://kumbha.org

1. Pop-up Housing
MIT Kumbhathon
By Sampath Reddy
Sadhugram,

2. SAMPATH REDDY
9243401366
www.popuphousing.in
sampathreddy@popuphousing.in
“Building light on the planet”

3. Buildings
 Time?
 Cost?
 Approvals?
 Labor!
 Land!
 Skill!
 Scalability!
 Ownership Vs Rental?

4. Elevator Pitch
 “We Design, Market and Install Pallet Rack based housing kits and
eco friendly building solutions using Indigenous Methods and
Reusable Industrial materials”

5. PROBLEM
 - Urbanization
 - More people living in cities than rural land
 - 2.5 Billion additional people will be moving into cities by 2050
 - Proliferation of Slums : 54% of Mumbai lives in slums – World Bank
 - Popup Events
 - Case Study: Kumbh Mela 2015, Nasik
 - 10 M need Housing
 - 28,000 hotel capacity
 - 2 M local population
 - 30 M expected visitors
 Existing built environment cannot cater to this large transitional demand

6. Solution
 Popup Housing – Animation Video
 Rack supported buildings
 Pallet Racks are available all across the planet
 Mass produced, low cost, Low skills, high Density
 Predefined Load specifications and Structurally Certified
 Saves 2/3 building costs and 1/3 land
 Durable for 20 yrs

8.  We Customize, improvise,
design and repurpose these industrial
materials to create multi level, high density
habitable spaces

15. Solution
User centered Modular Buildings
Popup Housing
1 MODULAR √
2 SMALL ~
3 MOVABLE/ REUSE/RECYCLE √
4 SELF BUILDABLE ~
5 ADAPTABLE/
CONFIGURABLE/
PLUGIN
√
6 MULTI LEVEL/HIGH DENSITY √
7 PREFAB/MASS PRODUCED √
8 OPEN SOURCE √
9 OPEN STACK
(Infra as a Service)
√
10 Post and beam
(Frame and Infill)
√

16. Market
 Low cost smart Infrastructure
 Affordable Housing
 Student Housing
 Migrant Hostels
 Transit camps
 Slum Redevelopment
 Disaster Releif
 Education centres – Schools, Skill Development Centres
 Secondary units
 Portable, adaptive structures on Interim land
 Popup Events: On Demand Housing, Housing as a Service

17. Business Model
 Product and Service
 Building projects contract
 Rental Model for Events

18. Competition
 Product:
 Conventional Building Systems:
 Civil, Masonry, Steel Structures,
 Contractors
 Alternate Building systems:
 Pre fabricated buildings,
 Alternative architecture systems; Shipping containers, Portacabins,
Bamboo construction et al

19. Marketing Strategy
 References
 Social Media Marketing
 Showcasing successfully implemented projects and impact
 Affiliations with private sector and Govt Sector
 Actively reaching out and advertising to potential customers for
popup events like hotels, Akhadas, corporations etal

20. Team
 Sampath Reddy : Founder
 8 yrs corporate experience as an Aerospace Engineer. Executive
General Management from IIM Lucknow. 3 generations Family
background in Construction and hospitality. Bangalore
 Social Entrepreneur
 Varun Thautam: Architect and Designer
 Masters in Architecture and Urban Planning, Canada.
 Advisors: Freeman Murray, Co-founder Jaaga
 Sridhar Pabbisetty: Ex CEO centre of Public Policy, IIM Bangalore,
Urban Planner and expert. Bangalore

21. Traction
 MIT Kumbhaton
 Sector 1 C office for NMC
 Made in Nasik : Biggest Festival in Kumbh:
Director Housing and office
 Orders in Pipeline: Rural BPO, Schools, Low cost
housing structures
 Intent for Contractors for Popup Events; Navratri,
World culture Festival, Art and Culture Festivals

22. Needs
 Project Contracts
 Amount: Rs 20,00,000
• Founder salaries
• Sales & Marketing
• New hires
• Technology / Product or Service development
• Capital expenses / equipment

23. SAMPATH REDDY
9243401366
www.popuphousing.in
sampathreddy@popuphousing.inINITIATIVE BY
MIT KUMBHATHON
It has the quality of all great things, its SIMPLE