business simulation presentation

1. JEREMY BROADBOOKS
JAMIE DULY
KUNDAI NANGATI
DAVID SIMPSON
Baldwin Company

2. INDUSTRY COMPETITION:
SURVIVAL OF THE FITTEST
QUALITY
PRICE
MARKET
SHARE

3. INDUSTRY CUSTOMERS:
KNOCK, KNOCK.
WHO’S THERE?
NICHE
VALUE
SENSOR
INDUSTRY
CUSTOMERS

4. INDUSTRY SEGMENTS:
DECISIONS, DECISIONS
LOW ENDSIZE
HIGH END

5. BALDWIN
BROAD
DIFFERENTIATOR
INVESTMENT
IN ASSETS
PRODUCT
PLACEMENT
INCREASED
EFFICIENCIES
BALDWIN COMPANY:
A STRATEGY EVOLVED

6. BALDWIN COMPANY:
PRODUCT LINE UP
HIGH
END
BISON
BLAZE

7. BALDWIN COMPANY:
A CLOSER LOOK
SALES
• Average
Annual
Growth of
13.1%
MARKET SHARE
• R8 18.2%
CUMULATIVE
PROFIT
• $81,595,208
CONTRIBUTION
MARGIN
• R8 47.9%
• Averaged
Annual CM
Growth of
7.4%

8. $4.5 MILLION
INVESTMENT
IN R4
INEFFICIENT
SPENDING
LOSS OF
COMPETITIVE
ADVANTAGE
BALDWIN COMPANY:
TARDY TO THE TQM PARTY

9. CONSERVATIVE
INVESTMENT
LOWERED
MARGINS
VARIABLE
COSTS
BALDWIN COMPANY:
AUTOMATE ALREADY!

10. - I N C R E A S E D D A Y S O F W O R K I N G
C A P I T A L
- C R E A T I V E W A Y S T O U T I L I Z E C A S H
- DEVELOP NEW PRODUCT
- INCREASE CAPACITY
- PAY OFF LONG TERM DEBT
- M A I N T A I N L E V E R A G E
BALDWIN COMPANY:
SWIMMING IN CASH?

11. WHAT WE DID RIGHT
BALDWIN COMPANY:
THE FINAL TAKE

12. T H I S W A S O N E A R E A T H A T T R U L Y H E L P E D
O U R T E A M G E T O U R F O O T I N G . Y O U S E E , B Y
T H E E N D O F T H E S E C O N D P R A C T I C E G A M E
O U R T E A M H A D N E A R L Y 2 9 % M A R K E T S H A R E
W H I L E O U R C L O S E S T C O M P E T I T O R O N L Y
H A D 1 9 %
Honed Our Strategy in Practice
Rounds

13. Let Bid Drift Into the Traditional Segment
 Helped to cement our
status as a broad
differentiator.
 Was a good move
considering Bid was a
weak product in the High
End segment.
 Ended up with 26%
market share in this
segment (2nd highest
behind Andrews at 27%)

14. H O W W E C A N A P P L Y T H I S S I M U L A T I O N I N
O U R B U S I N E S S C A R E E R S
Final Takeaways

17. Organizational Skills
 A team in chaos with no
idea where to start on
particular projects is
doomed to failure.
 Strong organizational skills
must be employed to define
work projects and set them
in motion.
 Essential traits needed for
a successful and organized
team include:
 Composition
 Structure
 Hierarchy
 Function

18. Communication is Key
 Communication is very
important
 Each and every team member
has something valuable to
contribute to the project
 Things flow much more smoothly
if everyone’s strategy and
expectations are aligned
 The fact that our team
communicates very effectively,
greatly contributed to our ability
to come up with solid
presentations the first few weeks
of class.
 This was only possible due to the
fact that we communicated a lot
outside of class and were able to
coordinate what everyone would
work on.

20. QUESTIONS?
BALDWIN COMPANY:
Q & A