A presentation by Illiya Vjestica MD @ Smartdog digital. This was a seminar give to do small business owners in the UK for the Leeds Chamber of Commerce.
Many businesses have Google Analytics installed to track the traffic and performance of the their website.
The problem is only a few businesses actually ask the right question of that data to help them improve their sales and enquiries online and make actionable business decisions based on their data.
Here I explain the beauty and usefulness of web analytics data.
3. “The analysis of qualitative and quantitative data from your website
and the competition, to drive a continual improvement of the online
experience that your customers, and potential customers have,
which translates into your desired outcomes (online and offline).”
-Avinash Kaushik
12. HOW DOES IT WORK?
First party cookie
+ collect information
about visitors & track
your advertising
data processed on
a SERVER
campaign data
Data sent to google
analytics
YOUr Website - javascript
Tracking code in the html
13. “If you cannot measure it, you
cannot improve it”
- Lord Kelvin, 1824-1907
68. 1. how many users
started registration
2. how many users
completed registration
3. Where did most users
exit most
Image Source: http://www.searchenginejournal.com/