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Similaire à The Adobe Flash Platform
Similaire à The Adobe Flash Platform (20)
The Adobe Flash Platform
- 1. The Adobe® Flash® Platform in the Enterprise
One Web, Any Device
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 2. Users who find a web site difficult to
use will simply switch to one that isn’t.
“Rich Internet Applications: What’s the Business Case?” Info-Tech Research Group, December 2008
http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 3. Strategic customer-facing RIAs increase revenue and reduce costs
Engaging, informative, self-service-oriented
RIAs encourage customers to
Stay on your site longer
Explore more options
Complete more online transactions
Spend more money
Recommend the site to others
Return more often
“…even modest improvements in
online customer experiences can
Well-designed customer-facing RIAs boost revenue gains by $117
can million to $311 million per year --
due to additional purchases,
Increase online sales up to 30%* reluctance to switch, and
Increase conversions, cross-channel likelihood of recommending to
sales, and upsells by up to 40%* colleagues and friends.”
Reduce contact center / telephone – Forrester “Customer Experience Boosts
agent calls up to 20% annually* Revenue” by Bruce D. Temkin, June 22,
2009
* Forrester: “The Business Case for Rich Internet Applications” by Ron Rogowski, March 12, 2007
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 4. Despite advances in IT, most enterprises
still have the same basic problem: Making
sound business decisions requires
complete, contextual and accurate data
visualized in a manner that makes sense to
the L.O.B. owner…
Duane Nickull, Author “Web 2.0 Architectures”, O’Reilly ISBN-10: 0596514433
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 5. RIAs help businesses save money by enhancing employee productivity
Used internally, RIAs can help the enterprise
Unite key data from disparate sources
Increase employee productivity
Reduce data entry time up to 40%
Improve accuracy
Save time
Reduce operating expenses
Read More: http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 6. The Flash Platform is the leading solution for rapidly building RIAs
Multiscreen
Content and Applications
TOOLS FRAMEWORK SERVERS SERVICES CLIENTS
FLASH PLATFORM
Flash Flash Flex Flash Media Flash Flash Player
Professional Catalyst Server Family Platform
Services
Flash Builder LiveCycle AIR
Creative Suite ColdFusion Analytics &
Optimization
http://www.adobe.com/flashplatform
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 7. The Flash Platform integrates with existing technology stacks
The Flash Platform leverages data from any back-end system and exposes it in a
rich,
easy to use user experience.
CLIENT APPLICATION TIER
DESIGN &
DEVELOPMENT
TOOLS
Creative Flash Player AIR Browsers
Suite
Flash
Professional HTTP/S, Sockets, AMF, RTMP,
SOAP, WS*, SMTP, REST, …
Flash
Catalyst
Flash
SERVICES TIER
Builder
3rd Party
Flex Flash Platform Flash Media
Framework LiveCycle Services
Services Server Family
RESOURCE TIER ECM Message
EIS Databases Directories SAP…
Repository Queues
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 8. The world’s leading software companies use Flash Platform in their
products
8 out of companies in finance, healthcare, and consumer electronics
the top 10 industries use the Flash Platform for their business applications
Financial Government
Berliner Sparkasse Argentine National Social Technology Manufacturing
Security Administration
E*Trade Germany Allurent Chrysler
Canadian Department of
Investment Café Foreign Affairs Cisco Systems Integrated Industrial
Information (I-Cubed)
KBC Securities London Borough of Google
Southwark Philips Lighting
NASDAQ HP
The Ministry of Finance, Sony Ericsson Mobile
optionMonster Marathon Technologies Communications Publishing
Poland
Standard Chartered Bank Nokia Conde Nast
National Park Service
BNP Paribas Assurances, Oracle Disney Publishing Worldwide
NATO
MAAF Assurances Salesforce.com MFG.com
U. S. Department of
Gaselys Homeland Security SAP National Geographic
Sharp Electronics The New York Times
Entertainment Services
Herff Jones, Inc.
BBC ESRI Telecommunications Scientific Voice
DirectTV FedEx Verizon eBay
AOL Yahoo! BroadSoft
Discovery Channel Geodis Deutsch Telekom Healthcare
Universal Pictures Mediamétrie France Telecom American Cancer Society
Atlantic Records Orange Vallée Janus
Nickelodeon Virgin Mobile
Finetune
CANAL+
M6 Replay
Pikeo
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 9. Common use cases for RIAs across various industries
Customer self-service applications
Intuitive, guided self-service applications lower
costs, increase visibility and usage while
increasing overall customer satisfaction
Guided selling applications increase ASP and
revenues, while reducing errors and returns
driving down costs
Data visualization
Rich, interactive data visualization simplifies
complex data and leads to faster decision
making
Dashboards enable real time pulse of critical
business metrics
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 10. NASDAQ
Enabling stock market participants to replay, understand, and explain market events
at any point in time
Challenge
Manage and deliver trading data in relevant, interactive
ways
Give users instant insight into extremely detailed trading
activity in the market at any time during the day
Solution: Market Replay RIA
Adobe AIR
Adobe Flex
Amazon S3
Results “There’s no doubt that working in Adobe AIR is
a huge benefit. The ability to process trading
Delivers valuable data analysis at a lower cost to data on the desktop enables NASDAQ to
everyone involved deliver valuable data analysis at a lower cost
to everyone involved.”
Enables investors and brokers to replay market events Randall Hopkins
and review historical data in simulated real-time Vice president, NASDAQ Market Data
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 11. SAP
Transforming business data into rich, interactive dashboards and data presentations–
without programming
Challenge
Accelerate new product innovation and user adoption of
Business Intelligence (BI) tools through dynamic,
impactful user experiences
Solution: Xcelsius software
Adobe AIR
Adobe Flash Builder
Adobe LiveCycle Data Services ES
Results
Accelerated product development from years to months
“With BI tools based on the Flash Platform,
Improved BI analysis
business users can quickly access and
Drove increased adoption of BI solutions across analyze enterprise data to better understand
the business without assistance from IT or
enterprises
business analysts.”
James Thomas
Vice President of Product Marketing, SAP
BusinessObjects
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 12. FedEx
Connecting customers to shipment tracking information online and offline
Challenge
Improve customer access to shipment tracking
information, online as well as on the desktop
Solution
Adobe AIR
Adobe Flex
Results
Delivered consistent customer experience online and
offline
Enabled easy-to-use, always on, branded tracking
method
Increased development productivity by almost 50% “… individual shippers, consignees, and small
businesses will benefit most from the new,
easy-to-use Adobe AIR application because
they will have immediate access to critical
information about their shipping and supply
chain activities.”
Aitza Anderson,
product manager, FedEx
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 13. The Flash Platform is recognized and endorsed by industry analysts,
publications, and developers
“From Adobe, the “most 2009 Editor's Choice Awards
admired computer software The Dozen most influential
company” vendors in enterprise IT for
Fortune Magazine, 2010 2009
Intelligent Enterprise, 2009
Adobe ranked “Strong Positive” “Best Rich Internet Platform”
Marketscope for Ajax technologies
InfoWorld, 2009
& Rich Internet Application
Platforms, 2009
“Adobe is best for [firms] 3.5 million Flash Platform
looking to completely developers
transform their web
experiences.” Evans Data Corp, 2009
Forrester
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 14. The Flash Player is the world’s most pervasive software
of Internet-connected
PCs worldwide have of top 20 smart phones will
Flash Player installed support Flash Player this
year
develop using the of Alexa 100 top
Flash Platform websites use Flash
Player
penetration rate in of web games are
enterprises - delivered using Flash Player
Forrester
of enterprise professionals will seek Flash Platform
development skills in 2010 – Society of Digital
Agencies
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 15. Companies use Adobe AIR to deliver RIAs outside the browser
AIR runtime installations
AIR SDK installations
Installations of Adobe AIR within
one year of release
Applications in the Adobe
AIR Marketplace
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 16. Supported by communities, programs, and partners
3.5 million developers
PARTNERS TECHNOLOGIES PROGRAMS COMMUNITIES
150+ supporting
technologies to CAIRNGOR
help in application M
and project
development ADOBE OPEN SOURCE
(opensource.adobe.com)
1,000+ global and regional Frameworks More than 70 Open 337 User Groups
system integrators, ISVs, Screen Project worldwide
Performance and load
and VARs members
testing
52 Adobe Agency
Tooling plug-ins
Partners, including the top
digital agencies Pre-built components
250+ training partners Product extensions,
functions and code
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 17. Get started and learn the Flash Platform
Adobe Developer Connection
Flex Developer Center
Learn Flex in a Week
Free online video tutorials
More than 335 user groups
Adobe TV
Tour de Flex
Support programs
More than 250 training partners
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 18. Experienced developers say it’s fast and simple to get started
“Without any prior knowledge of Flex and “In just a day or two, developers were
Flash, we built our application in less than able to start working within the Flex
two weeks. The integration between Java Builder IDE. I challenge anyone to be
and Flex is super simple and getting able to do that with other solutions.”
started with Flex is just a walk in the park.” Nick Collins
Leftie Friele Senior Flex Developer, Wilson
Ezmo
“If I tried to write this application in C, it “The sheer amount of time I save not
would take five times longer just to get it to developing a version of my site for
work on Windows and then I'd have to do it every browser is by itself worth it. Not to
for Macintosh. With Adobe Flex and Adobe mention the fact that looks great on
AIR, we're saving months of development mobile. ”
time.“ Stefen Benton
Chris Hughes PowerDEX Inc
Chief Technical Officer, Brand Up
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 19. Adobe is committed to keeping enterprise data secure
Adobe employs industry-leading security software engineering practices and
processes while building products and responding to security issues.
Adobe Secure Software Product Security Incident
Engineering Team Response Team
Supports ongoing secure Front-line responders to
software development security incidents
Conducts proactive Manages communications
security reviews with security researchers
Defines and champions Communicates mitigations
security product lifecycle and patch schedules
Performs incident analysis Produces detailed security
to drive further bulletins
improvements
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 20. Enterprises and governments trust the Flash Platform with sensitive
data
“We are always looking for ways to improve our efficiency, but only invest in
technology that has proven to be reliable. Adobe Flex® is accepted
worldwide and provides us with a new opportunity to automate the flight
preparation process and save valuable time.”
Steve Lusardi & Gerry Van Tol
Project Officers, NATO
“The quality of the stored signatures has considerably improved and the
expenses for scanning, indexing, and allocation of rights have been
eliminated. In addition, any attempts at fraud can be detected more
efficiently and at a lower cost.”
Karsten Sprenger
Bankenservice GmbH
“ WELCOM convenes the world’s top decision makers and opinion leaders in
a virtual community, a single place online where you can work together with
peers efficiently and securely to address your concerns and drive global,
regional, and industry agendas.”
Klaus Schwab
Founder and Executive Chairman, World Economic Forum
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 21. Adobe provides optimized Flash Player technology to Google
Adobe provides optimized Flash Player technology to Google for enhanced
search engine indexing
Increases accuracy of web search results
Enables top search engines to understand what's
inside of RIAs and other rich web content created
with Adobe Flash technology and add that
relevance back to the HTML page
Works with all existing SWF content, across all
versions
Adobe provides techniques for building highly
searchable RIAs on the Flash Platform to
developers
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 22. The Flash Platform is open and reliable
“.. Gartner has found
that it [Adobe] is
more heavily involved
in a wide range of
open-source initiatives
than most of its
industry
contemporaries.”
Gartner,
June 2009
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 23. Rapidly build enterprise software at a fraction of the cost of other
frameworks
"We can rapidly build
enterprise-class
software deployed at
a fraction of the cost
of other frameworks.“
Kevin Chesney, Free
CEO, Acesis Available
for
Purchase
Third Party
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 24. The Flash Platform and HTML5
“HTML 5 and RIA platforms will be complementary
technologies, and enterprise development shops will
need to invest in both approaches to deliver
expressive applications that combine reach and
richness.”*
-Forrester
Adobe does and will continue to support HTML
The Flash Platform has integrated seamlessly with HTML for 14 years, and that won’t
change
AIR 2.0 (desktop) includes support for HTML5
Adobe is committed to supporting HTML5 in its leading Web development tools
The Flash Platform delivers cross-platform, cross-browser, cross-device consistency
HTML5 implementations will differ and hinder content adoption of rich features, including
video tag support
No consistency in codec support for video is yet visible
Adobe offers best-in-class tool chain used by 3.5 million designers and developers
HTML5 will require and benefit from Adobe’s investment in breadth of tooling
Rapid update cycles enable Flash innovations to reach ubiquity in less than 1 year
Flash will continue to lead in innovation, much faster than HTML and browsers
*“Does HTML 5 Herald The End Of RIA Plug-Ins? Not Really,” Forrester Research, Inc., April, 2010
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 25. Demandbase
Simplifying on-demand B2B lead acquisition
Challenge
Build a suite of on-demand solutions that make lead
acquisition as simple as shopping for music online
Solution
Adobe AIR
Adobe Flex “Developing with the Adobe Flash Platform
Adobe LiveCycle Data Services ES enables Demandbase to deliver a superior
Salesforce.com
experience in the browser and on the
desktop.”
Results Chris Golec,
CEO, Demandbase
Pay-as-you-go transaction engine delivers one, or
thousands, of leads at a time to a customer’s email,
desktop, or CRM system
Acquired leads can be automatically integrated into
salesforce.com context
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 26. ESRI
Providing a powerful framework for building GIS RIAs
Challenge
Present mapping content in more intuitive, compelling
ways
Provide web msapping APIs that enable developers to
integrate mapping, GIS functionality, and content into
RIAs
Solution
Adobe AIR
Adobe Flex
Adobe Flash Professional
Results
Enhanced GIS apps that deliver richer, more useful
online experiences “With Adobe Flex 3, developers can achieve in
a couple of days development tasks that
Partners can quickly build web applications that pull would have taken months.”
data from multiple legacy and enterprise systems, then Mansour Raad,
Senior software architect for the ArcGIS Server
deliver that data in seconds as rich media to end users
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 27. optionMONSTER
Providing retail investors with a desktop-like, professional-grade experience in the browser
Challenge
Differentiate online trading service from competitors
Deliver desktop-like experience over the web
Reduce development time and costs
Solution: tradeMONSTER
Adobe Flex
Adobe Flash Builder
Results
Leapfrogged competition
Delivered unique, effective user experience
Accelerated time to market
“We looked at options other than developing in
Enabled browser-based training from anywhere the Flex Framework, but we saw that using
Adobe Flex Builder was superior in terms of
helping us deliver the best customer
experience possible.”
Dirk Mueller-Ingrand,
CEO, optionMONSTER
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 28. SHARP Electronics
Accelerating decision making for core executives
Challenge
Inform core executives of key business intelligence data
through dynamic, interactive dashboards
Solution
Adobe AIR
Adobe Flex
SAP
Results
Real-time data, presented on a 65-inch screen, helping
executive became fully informed, and facilitating rapid
response to emerging trends
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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- 29. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 30. Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, the Adobe PDF logo, AIR, ColdFusion, ColdFusion Builder, Flash, Flash Builder, the Flash logo, Flex, LiveCycle, and R
are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respec
owners.
© 2010 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 9102xxxx 3/10
Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, ActionScript, AIR, Flash, Flash Builder, Flash Catalyst, the Flash logo, Flex, and LiveCycle are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the
United States and/or other countries. Java is a trademark or registered trademark of Sun Microsystems, Inc. in the United States and other countries. All other trademarks are the property of
their respective owners.
Printed in the USA. 91023957 3/10
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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