Using Technology For Ss & Mktg

Using Technology to Improve Student Services: Better Quality and Better Results Naj Shaik Karen Vignare Kishia Brock

Marketing Environment: Higher Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Education: Core & Supporting Services ,[object Object],[object Object],[object Object],[object Object]

Student Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet (Web 1.0) Marketing: Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effectiveness Internet (Web 1.0) Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What : Relationship Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Relationship Marketing: Organizational Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relationship Marketing: Student Level ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why : Relationship Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who : Relationship Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

(Relationship) Marketing: Misconceptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Relationship Management (CRM) ,[object Object],[object Object],[object Object],[object Object]

Educational Systems Admissions Financial & Administrative Student Records CRM or Data mining

Software Support ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing & Service ,[object Object],[object Object],[object Object],[object Object],[object Object]

Datamining ,[object Object],[object Object],[object Object],[object Object]

Rio Salado College Kishia Brock [email_address] May 8, 2008

Rio Salado College, Established in 1978 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rio’s Online Student: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rio Student Services Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beede, M., & Burnett, D. (1999) Planning for Student Services: Best Practices for the 21st Century. Ann Arbor: Society for College and University Planning. Online Learning

Relationship Management How we do it! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology and Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Relationship Management -Initial Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Relationship Management – continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Relation Management Tool (CRM)

RioGram – “push” communication

Why DL_sQUAL ? ,[object Object],[object Object],[object Object],[object Object]

SERVQUAL (1988) / E-S-Qual (2005) ,[object Object],[object Object],[object Object],[object Object]

Why Distance Learning Service Quality? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EFA: Factor Loadings & Alpha values

Future Directions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Selected References ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using Technology For Ss & Mktg

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Using Technology For Ss & Mktg